Disruption from digital businesses has arrived in virtually every industry. Existing marketplace categories are fusing, new ones emerging, and the competitive landscape for entire industries is shifting overnight as the move to becoming digital takes hold. Business executives from across the globe see this change at their doorstep. A new Harvard Business Review Analytic Services and IBM study shows 72% of line of business leaders believe they are susceptible to disruption within three years but only 14% are prepared to respond. This presentation provides a lens into the thinking of 600 business executives and examines the traits that digital innovators—those companies who are transforming through digital intelligence—are employing to disrupt their industries. Download the report now: https://www.ibm.com/analytics/us/en/technology/data-to-disruption/

1. © 2017 IBM Corporation
Intelligence in the age of digital
A report from Harvard Business Review Analytic Services

2. © 2017 IBM Corporation2
Digital creates data. But does it disrupt?
New digital sources create data that
supports individual silos of innovation.
True disruption requires
continuous intelligence that
spans across the organization.
Its’s not just about being digital, it’s about being digitally intelligent.

3. © 2017 IBM Corporation3
The value of digital intelligence
How cloud analytics delivers value
In this Harvard Business Review paper, read about lessons learned by early
adopters, and best practices for organizations to adopt as they progress in the
journey toward being a more cognitive organization by leveraging cloud analytics.
The “what and why” of digital intelligence
A new IBM and Harvard Business Review Analytic Services global survey of 600
line-of-business executives uncovers the role of digitization, and how data and
analytically driven organizations are disrupting industries and markets.

4. © 2017 IBM Corporation4
Digital disruption is inevitable

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Yet many businesses are failing to keep up
Only 14% of study respondents
believe they can use their digital
intelligence capabilities to react
quickly to market changes.

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However, digital innovators are disrupting today
Agile innovation
The study showed that digital innovators have three traits in common:
Propensity for risk Data-driven culture

7. © 2017 IBM Corporation7
However, digital innovators are disrupting today
New business models New value capture Different cost structures
Through digital intelligence, innovators create:

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Innovators transform by embracing risk
80% of innovators can respond quickly to change in their operations,
thus mitigating risk.

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Innovators iterate to innovate
72% of innovators employ an iterative approach to developing new products
and business models.

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Innovators cultivate a data-driven culture
“The ability to draw upon the power of the collective
– that’s what data analytics is all about. The holy grail
is to connect all the dots.”
“Invest in systems that allow better access to data
across all functions.”
“It’s about enhancing the organizational culture and
encouraging all employees to take data seriously.”
Cultural issues are the most cited inhibitor for achieving digital intelligence.

11. © 2017 IBM Corporation11
Digital innovators are often leveraging analytics on cloud
Study shows that respondents who said their
org is extremely effective at innovating new
business models were almost twice as likely
to be using cloud.

12. © 2017 IBM Corporation12
In addition to promoting a data-driven culture, cloud analytics adopters:
Tap into multiple data sources
(internal and external)
Provide analytics access to
everyone in the organization
and foster collaboration
Understand the specialized
roles needed, how to source
them, and how to best leverage
them across the organization

13. © 2017 IBM Corporation13
It’s your move: get started today.
How cloud analytics delivers value
In this Harvard Business Review paper, read about lessons learned by early
adopters, and best practices for organizations to adopt as they progress in the
journey toward being a more cognitive organization by leveraging cloud analytics.
The “what and why” of digital intelligence
A new IBM and Harvard Business Review Analytic Services global survey of 600
line-of-business executives uncovers the role of digitization, and how data and
analytically driven organizations are disrupting industries and markets.

15. © 2017 IBM Corporation15
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