Italian Innovation Day – Inauguration in New York (May 5, 2011)

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This is the booklet of our inaugural event Italian Innovation Day. The theme chosen was “Innovative Investments, Creating Synergies”. …

This is the booklet of our inaugural event Italian Innovation Day. The theme chosen was “Innovative Investments, Creating Synergies”.

We presented 13 Italian SMEs and 11 start-ups to over 250 guests at the Metropolitan Club in New York.

Fulvio Conti, Chief Executive Officer of Enel S.p.A. spoke about “Why Italy Matters to the World from a CEO’s Perspective”.
Fedele Confalonieri, Chairman of Mediaset introduced the English language version of Panorama-Economy website, the first Italian website in English with content focused on Italy’s businesses, markets and economy.

Date: May 5, 2011 at 4:00pm - 7:00pm
Place: Metropolitan Club, New York

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  • 1. A Special Thanks to Our Generous SponsorsMedia Sponsors1861 2011Inaugural Italian Innovation DayMay 5, 2011Supporters
  • 2. May 5, 2011 | The Metropolitan ClubToday’s Agenda2.00pm Registration2.30pm – 2.45pm Opening remarks: Fernando Napolitano,Founder,Why Italy Matters to the World2.45pm – 3.00pm Speaker: “Why Italy Matters to the World from aCEO’s Perspective”- Fulvio Conti, Chief Executive Officer, Enel S.p.A.3.00pm – 3.15pm Speaker: Launch of English Language Panorama& Economy Sites- Fedele Confalonieri, Chairman, Mediaset3.15pm – 4.00pm SME Presentations- Introduction by Marco Pinciroli, Chief Executive Officer,Innogest SGR4.00pm – 5.00pm Coffee Break and Networking5.00pm – 5.15pm Speaker: Presenting White Paper:“Why Italy Matters to the World”- Gregorio de Felice, Chief Economist, Intesa Sanpaolo;Fernando Napolitano5.15pm – 6.15pm Startup Pitches- Introduction by Marco Marinucci, Mind the Bridge Foundation- Q&A sessions with Larry Chaityn, Keiretsu Forum; Gerard DiFiore,Reed Smith6.15pm Best startup award- Presented by Marco Marinucci,Alberto Onetti,Mind the Bridge Foundation6.30pm - 8.00pm Hors d’oeuvres and NetworkingInaugural Italian Innovation DayWelcome from Fernando NapolitanoDear Guest:Welcome to the inaugural Why Italy Matters to the World symposium.Today is an exciting day for theItalian business community in the United States as we kick-off our series of Italian Innovation Day eventsin New York and debut the launch of the English language websites of Panorama and Economy, two ofItaly’s leading business publications.Additionally, we will share with you a white paper co-written withHarvard Business School entitled,“Why Italy Matters to the World”, which provides compelling evidencethat Italy is economically strong and an attractive destination for investors, a fitting testimony given that2011 is the 150th anniversary of Italy’s unification.Today’s theme,“Innovative Investments, Creating Synergies,” was chosen for our first event to illustratethe hidden talent in Italy’s innovative and entrepreneurial business community. Our program wasdesigned to demonstrate in greater detail how Italian SMEs and start-ups are a major source of Italianwealth and to offer you an exclusive opportunity to engage directly with the bright and pioneeringminds that are helping to transform Italy into Europe’s innovation hub.What you may not know is that these growing businesses employ a significant number of Italy’spopulation, generate 80% of Italy’s GDP and are responsible for a bulk of the country’s exports.You will be introduced today to 24 of Italy’s most attractive VC investment opportunities in the greentech, bioscience, e-commerce, aeronautic, and information communications technology industries.You will hear directly from the founders and management teams of each company during two roundsof business pitch presentations.The group of presenting companies we have assembled is split evenly between SMEs and start-ups(at an earlier stage of their development), representing an attractive variety of options in terms ofinvestment size, business maturity, geographic exposure and sector focus.As this event marks our inaugural effort, I encourage you to share your insights and questions withme as I have no doubt that there will be many ways in which we can improve.Finally, I would be remiss if I did not recognize the extraordinary effort of our organizing sponsors:the Mind the Bridge foundation, BAIA and Intesa Sanpaolo.Once again, thank you for joining us today.Grazie mille,Fernando NapolitanoFounder,Why Italy Matters to the World1 2Organizers
  • 3. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Headquartered in Rome, ItalyI 351 employeesAlitalia Maintenance Systems (AMS) is a leader in maintenance, repair and overhaulservices for engine,Auxiliary Power Units (A.P.U.) and aeronautical components.Following the privatization of Alitalia,AMS saw a significant shift in its shareholderstructure and began expanding worldwide.The main facility, located at Rome’s Fiumicinoairport, was completely renovated in 2006-2007.AMS’ current facility is a 17,000 squaremeter warehouse with the capacity to service 100 engines and 200 A.P.Us, and to performregular aircraft maintenance.FinancialsI 2011 Revenue: $35 millionI Positive EBIT: 2011I EBIT Margin: 4% in 2012, 8% in 2014I Investment Need: ~ $30 millionManagement TeamI Maurizio Tucci: CEOI G. De Filippis: COOContactRiccardo Tucci: Tucci.Riccardo@alitaliaservizi.it3 4
  • 4. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2007I Headquartered in Milan, Italy with main R&D center in Tel Aviv, IsraelI 20 employeesBeeTV has developed a new TV content marketing platform that uses a proprietarycontextual matching algorithm to generate a “personal content channel (PCC™)”in real time - fueled by trailers and promos derived from viewer behavior. The PCC™technology creates a real-time communication channel around TV and movies incontextual, personalized way. BeeTV is capturing the explosion in the smart phone andtablet markets, adapting their systems to be compatible with these new technologies.FinancialsI 2011 Revenue: Pre-revenue through June 2011 to $100,000 at FYE 2011I 2011 EBITDA: ($2.2 million)Management TeamI Yaniv Solnik: CEO, CTO and Co-FounderI Gloria F. Coviello: VP of Sales and Business DevelopmentI Bill Goodwin: VP of US Business DevelopmentContactYaniv Solnik: yaniv@bee.tv5 6
  • 5. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2008I Headquartered in Padova, Italy with offices in Santa Clara, CaliforniaCenterVue is the leader in the early diagnosis of eye disease. It has developed automatedmedical devices for early diagnosis and management of sight-threatening eye diseases.Its two patented technologies treat eye disease stemming from different causes:I MAIA:Targets Age Related Macular DegenerationI DRS:Targets Diabetic RetinopathyCenterVue estimates that their technologies will have screened more than 800,000patients by the end of 2011.FinancialsI 2010 Sales: $1.4 millionI 2011 Sales Forecast: ~ $14 millionManagement TeamI Aldo Cocchiglia: PresidentI Giuliano Barbaro: CEOI Cliff Wright: VP of Marketing and CommunicationsI Elisabetta Ghisini: COOContactElisabetta Ghisini: elisabetta.ghisini@gmail.com7 8
  • 6. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2007I Headquartered in Urbino, ItalyI 11 employees (7 full time, 4 part time/project basis)EryDel has developed an innovative drug delivery system based on the use of erythrocytes(red blood cells) as a vehicle for a large-panel of pharmacological agents.The drug’s main target is inflammatory bowel diseases. EryDel’s delivery system is madeup of completely automatic equipment with disposable kits. EryDel hopes to grow as aleader in providing solutions for the delivery of pharmacological agents through red bloodcells starting with Inflammatory Bowel Diseases, with possible extension to several otherpathologies including cystic fibrosis, and respiratory diseases.FinancialsI 2014 Revenue: $12 millionI Positive EBIT: 2014I EBIT Margin: 49% in 2016I Investment Need: ~ $22 millionManagement TeamI Mauro Magnani: CSO and FounderI Giovanni Mambrini: General ManagerContactGiovanni Mambrini: giovanni.mambrini@erydel.com9 10
  • 7. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 1989I Headquartered in Modena, Italy with offices in London,Washington, D.C. and ChicagoI 100 employeesExpert System is one of the most accurate, largest, and fastest growing semanticscompanies in the world. Its customers include large corporations and government whotake advantage of Expert Systems’ cutting edge business intelligence, enterprise searchand data extensibility, market sentiment, and customer care services.FinancialsI 2010 Revenue: $16.4 millionI 2012 Revenue Range: 18.5 - 23 millionI EBITA Margin: 21.4%I EBIT Margin: 12.4%Management TeamI Stefano Spaggiari: Co-Founder and CEOI Marco Varone: Co-Founder, CTO and PresidentI Andrea Melegari: Partner and Vice President Intelligence DivisionI Luca Scagliarini: Vice President Strategy/Business DevelopmentContactI Stefano Spaggiari: sspaggiari@expertsystem.netS E M A N T I C I N T E L L I G E N C E11 12
  • 8. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 1980I Headquartered in Capri, ItalyI 66 employeesIGEA’s mission is to expand the use of non-ionizing physical energy in the medical fieldusing methods that have been proven and developed by years of cooperation betweenphysicians and clinics.The company’s technology is used in oncology for the localtreatment of cutaneous and subcutaneous solid cancers. IGEA’s electrochemotherapy(ECT) locally increases the anti-tumoral effectiveness of low permanent drugs possessinga high intrinsic cytotoxicity.The electrical pulses are applied directly to the tumoral area,thus making electrochemotherapy a local treatment.FinancialsI 2011 Revenue: $11.54 millionI EBIT Margin: 17% in 2013I Investment Need: ~ $35 millionManagement TeamI Donata Marazzi: CEOI Ruggero Cadossi: Chairman and CSOI Jacqueline Eastwood: Director of US Business DevelopmentContactI Ruggero Cadossi: r.cadossi@igeamedical.com13 14
  • 9. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2000I Headquartered in Chieti, ItalyInnova is a pioneer in the exploitation and development of solar technology for thegeneration and distribution of electrical and thermal power.Their innovative systemsproduce little to no environmental impact. Since its inception, Innova has grown into aninternational brand that is synonymous with solar energy.The firm’s customers includesmall and medium sized companies and residential customers.FinancialsI 2011 Revenue: ~ €5.7 millionI EBITDA: ~ €262,000I Investment Goal: €3 millionManagement TeamI Francesco Guidetti: CEOI Antonio Sutti: PresidentI Giuseppe Farchione: CFOI Giampaolo Faini: CTOContactI Francesco Guidetti: guidettifrancesco@hotmail.com15 16
  • 10. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2001I Headquartered in Barga, ItalyI 1,200 employeesKedrion is a biopharmaceutical company specializing in the development, production anddistribution of plasma-derived products. Kedrion was formed after a series of mergers andacquisitions, through which it acquired a heritage of expertise that secured its prominentrole in Italy’s biotech industry.Kedrion has partnered with Italy’s National Health Service and major medical institutionsaround the globe, in the production of plasma-derived medicinal products.FinancialsI 2010 Sales: €248 millionI Gross Margin: €108 millionI EBITDA Margin: 27.3%ManagementI Paolo Marcucci: President and CEOContactRoberto Tana: R.Tana@kedrion.com17 18
  • 11. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2002I Headquartered in Italy (Milan and Cremona)I 42 employeesMailUp is a professional, multi-channel direct marketing system that allows users tosend effective, rich e-mail, SMS and fax communications to their customers while trackingstatistics for evaluating the results of each campaign. In Italy, MailUp is among theleading providers in the industry thanks to its unique pricing, powerful features andunparalleled inbox delivery. Currently, MailUp has over 2,800 active users with an annualgrowth rate of 100%.FinancialsI Revenue: $4.5 millionI EBITA: $1.4 millionI EBITA Margin: 32%I Pre-Money Valuation: $16 millionManagement TeamI Nazzareno Gorni: General ManagerContactNazzareno Gorni: gorni@mailup.it19 20
  • 12. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2007I Currently 14 employeesI Headquartered in Genoa, ItalyNoodls’ mission is to become a full coverage, real-time, press release newswire based ona web 2.0 framework. Its automatic catch-up engine collects selected information fromthe news pages of targeted websites and transforms them into press releases. Noodls’target market is represented by a wide range of potential customers: media accounts,PR accounts, professional accounts, online media and trading platforms. The platformcurrently collects 3.5 million items from 26,000 leading organizations across 150countries and 89 markets in real-time.FinancialsI 2011 Revenue: ~ $1.5 millionI EBIT Margin: 22% in 2013I Investment Need: ~ $10 million by YE 2011Management TeamI Giacomo Cambiaso: Co-Founder and CEOI Filippo Novella: Co-Founder and Director of ContentI Renzo Sala: Co-Founder and Platform Development ManagerI Roberto Lucignani: CTOContactGiacomo Cambiaso: g.cambiaso@noodls.com21 22
  • 13. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2005I Headquartered in Bologna, Italy with offices in San Diego, CaliforniaSilicon Biosystems has developed an instrument that can sort, manipulate, andcollect individual or groups of rare cells using a proprietary electronic chip-basedmicro-fluidiccartridge and microscopic image analysis. Using its DEPArray™ system,Silicon Biosystems’ technology can recover as little as a single cell from the suspensionof tens of thousands of cells with 100% purity, allowing downstream molecular analysissuch as whole-genome amplification and sequencing.The technology can be used in themolecular characterization of circulating tumor cells, tumor infiltrating cells, stem cellsand circulating fetal cells.FinancialsI 2011 Revenue: $ 6millionI Positive EBIT: 2012I EBIT Margins: 40% in 2015I Investment Need: $30 millionManagement TeamI Giuseppe Giorgini: CEOI Nicolo Manaresi: CTOI Gianni Medoro: CSOI Gianfranco Marchesi: General ManagerContactGiuseppe Giorgini: ggiorgini@siliconbiosystems.com23 24
  • 14. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 1986I Headquartered in Naples, ItalyTecnam manufactures small aircraft in three segments: certified twin and single engines,LSA light sport aircrafts and advanced ultra light. Currently,Tecnam manufactures 300planes per year and exports 85% thought its global network of 45 certified distributors.Tecnam is a well established and profitable company and ranks at the top of its segment.Recently Tecnam formed its Tecnam USA unit with ambitions to become a leader in smallaircraft manufacturing in the US.FinancialsI 2011 Revenue: $30 millionI EBITDA Margin: 10%I Compound Annual Growth Rate: (2006-2010): 9%I Investment Need:- Ongoing US operations: $10 million- New US plant: ~ $50 millionManagement TeamI Luigi Pascale Langer: Founder, Chairman and Head of R&DI Paolo Pascale Langer: CEO, Managing Director & Co-founderI Amedeo Fogliano: CFOContactPhil Solomon: phil_solomon@yahoo.com25 26
  • 15. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: SMEOverviewI Founded in 2006I Headquartered in Milan, Italy with offices in Rome, London, Paris and MadridI 120 full-time employees and consultantsThe Blog TV generates user-generated TV programming content on different platformsand devices, leveraging the user’s content and social media inputs.The main focus ofthe product is the development of thematic channels in cooperation with the mainvideo bloggers in the online community. Currently, production of user-generated contentis used by major digital and satellite broadcasters and vertical video communities inSpain, France and the UK.FinancialsI 2011 Revenue: $15 millionI Positive EBITDA: 2012I EBITDA Margin: 10% in 2012, 22% in 2013I Investment Need: $10 millionManagement TeamI Bruno Pellegrini: CEOI Pietro Dore: General ManagerI Michele Trotta: COOContactBruno Pellegrini: brunopellegrini@theblogtv.it27 28
  • 16. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2010I Headquartered in Hayward, CaliforniaI 4 employeesBioSolids develops technologies enabling the production of high quality biofuels, edibleprotein meals for human and animal consumption as well as pharmaceutical componentsfrom the non-edible biofuel crop Jatropha. BioSolids’ patented technology allowscompanies to simultaneously produce Jatropha-based biofuels, high quality edible proteinmeals, as well as high value products like anti-tumoral Curcin. BioSolids intends to sell itsplants and license its process technology to thousands of Jatropha producers worldwide.FinancialsI Funding Stage: Round AI Previous Capital: $460,000I Monthly Burn Rate: $10,000I Pre-Money Valuation: NegotiableI Capital Seeking: $500,000 - $3 millionManagement TeamI Giovanni Venturini Del Greco: CEOI Roberto Crea: ChairmanContactGiovanni Venturini Del Greco: giovannivdg@agroils.com29 30
  • 17. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2010I Headquartered in San Francisco, CaliforniaI 3 employeeseRALOS3 produces wearable polymer-based photovoltaic (PV) cells that can charge smallportable electronic devices such as a mobile phone or MP3 player. Customers can easilyintegrated eALOS3’s product called “Solar Writing,” which is extremely lightweight, intoeveryday wearable items like jackets, t-shirts, backpacks, beach umbrellas and tents.FinancialsI Funding Stage: SeedI Previous Capital: $40,000I Positive EBIT: 2014 (target $3.2 million)I Capital Seeking: $1 millionManagement TeamI Giuseppe Suriani: Microelectronic Engineer, CEO and Co-FounderI Salvatore Bagiante: PhD in Materials Science, CTO and Co-FounderI Michele Corselli: Microelectronic Engineer, Co-FounderContactGiuseppe Suriani: giuseppe.suriani@gmail.com31 32
  • 18. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2009I Headquartered in Milan, ItalyI 5 employeesFubles.com is a social sports sharing platform providing amateur players an opportunityto meet and interact with other athletes, set up matches and book slots in local sportscenters and/or fields.A proprietary feedback system allows players to rate other playersand venues, assuring a safe and reliable community where the game continues even afterthe match is over. Fubles.com has no advertising costs. It is continuously growing throughword of mouth and now has 30,000 players and 700 monthly matches.FinancialsI Funding Stage: SeedI Capital Raised: $483,000I Monthly Burn Rate: $15,000I PM Valuation: $1.4 millionI Capital Seeking: $2- 3 millionManagement TeamI Mirko Trasciatti: CEOI Giuseppe De Giorg: Founder, Director of Business DevelopmentI Stefano RodriguezContactMirko Trasciatti: mirko.trasciatti@fubles.com33 34
  • 19. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2005I Headquartered in MilanI 5 employeesGlossom is a web-based platform that allows creative professionals across all visualmediums including fashion, design, photography, illustration, video-making, to organizetheir work in “Collections” and share them quickly throughout the digital world. Glossomprovides the tools visual creatives need to curate and promote their work, withoutneeding extensive or detailed knowledge of HTML, Flash and other web tools. Byuploading their images, photos or videos from their hard drive or importing them themfrom Flickr, Picasa,YouTube or Vimeo, artists can share visual snippets of their portfoliosin an elegant, powerful and dynamic way. Similar to a Tweet or a Facebook status update,The Collection in Glossom is an innovative social object designed for the digital worldand not as a replica of the printed world.The Collection encourages creatives to maximizetheir reach and message in a fast visual format.Glossom currently has 13,000 registered users, 22,000 Collections and 420,000images uploaded.FinancialsI Funding Stage: Round AI Previous Investment: $1 millionI Monthly Burn Rate: $31,000I Pre-Money Valuation: $8 millionI Capital Seeking: $1 millionManagement TeamI Piero Rivizzigno: CEOI Corrado Cambiaghi: CMOI Eugenio Vacca: CTOContactPiero Rivizzigno: p.rivizzigno@glossom.com35 36
  • 20. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2005I Headquartered in Torino, ItalyI 20 employeesMinteos is developing hi-tech systems for environmental monitoring.Their NaturAlertplatform provides warning alerts of imminent environmental, natural or industrial hazardsto its users via mobile phone, email or web browser. Minteos’ innovative operating system(MintOS) for outdoor wireless sensor networks makes it easy to create new applicationsto protect environmental and industrial work sites.The company currently operates inthe following vertical markets: wildfires prediction, landslide early detection, gas leakage,fire detection in building sites, sewage optimization and control, energy efficiency, andindustrial dams monitoring. Minteos intends to focus on its MintOS Software and provideCloud application services to system integrators that will create their own applicationsfor their customers.The company’s current customers are located in Italy, Switzerland, Greece and Germany,with deals in the negotiating phase in the United States, Brazil and the UAE.FinancialsI Previous capital: $1.2 millionI Monthly Net Burn: $15,000I Pre-Money Valuation: $ 9.5 millionI Capital Seeking in 2011: $3 millionManagement TeamI Marco Brini: CEO and FounderI Maurizio Savioli: COO and BAI Giovanni Contri: Sales DirectorContactMarco Brini: brini@minteos.com37 38
  • 21. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2010I Headquartered in Wilmington, DelawareI 4 employeesMopapp (Measures Of Performances for Apps) is a business analytics service that helpsmobile application developers to track and analyze their apps’ revenues from all majoronline app market sites (e.g. iTunes, BlackBerry AppWorld and the Android Market) andmajor mobile Ad networks like AdMob.With a range of pricing options (from basic topremium services) Mopapp is the only one-stop-shop for app developers to publish andmonitor their apps’ performance, and provides a compelling user experience for reportgeneration that doesn’t require any downloads or installation.Following its beta launch in November 2010, Mopapp has reached over 1,000 users andapproximately 3 million downloads.The company projects to be cash flow positive after18 months from investment.FinancialsI Funding Stage: $0 - $500,000I Previous Capital: $250,000I Monthly Burn Rate: $25,000I Pre-Money Valuation: negotiableI Capital Seeking: $1.5 millionManagement TeamI Alessandro Rizzoli: CEO and Co-FounderI Federico Sita: COO and Co-FounderI Marco Bellinaso: CTO and Co-FounderI Alberto Falossi: Chief Creative Officer and Co-FounderContactAlessandro Rizzoli: alessandro.rizzoli@mopapp.com39 40
  • 22. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2010I Offices in Italy and JapanI 15 employeesPorcovino.com brings the best wine and food from Italy’s 10,000+ villages to thecustomer’s doorstep through an innovative e-commerce platform that showcases thelifestyle brand value of Italian gourmet.The platform has been created as a virtual village,where each location is a shop with a shop-owner, in which the focus is on discovery ofnew products and the narratives of the products and producers.Through a content-richuser experience (both original and visitor-generated) shoppers can explore a world offlavor, tradition and lifestyle unique to Italy.Among the features of the village there willbe: cross-branding with lifestyle and fashion sites, user generated/crowd-sourced wines,private sales of unique products and a social platform that leverages on the passion forItalian wine and food to drive e-commerce revenues.With a core team in place in Italy and Japan, a functioning site, logistics platform andproduct portfolio complete, Porcovino.com is set to implement an aggressive operationaland marketing-communications strategy to launch in Japan the first year and rapidly scaleto the United States and the European Union.FinancialsI Previous Capital: $385,000 (Friends & Family)I Capital Seeking: $2.8 millionManagement TeamI Giovanni Segni: Founder and CEOI Eugenio Velitti: Co-Founder and Product DirectorI Giulio Concas: Co-Founder and CTOI Yutaka Kitade: Head of Japan OperationsI Ilan Tito: Head of US OperationsContactGiovanni Segni, g.segni@porcovino.com41 42
  • 23. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2007I Headquartered in Bologna, ItalyI 7 employeesSiena Solar Nanotech (2SN) develops and produces a thin film deposition technologyto make solar photovoltaic (PV) technology a competitive energy source. 2SN designsand manufactures deposition equipment based on its innovative Pulsed PlasmaDeposition technology (PPD), which works by ablation of a solid target using highenergy electron pulses generated by specially-patented high energy electron guns.2SN is the first to apply electron ablation in industrial thin film production.The companyhas an exclusive license for the core patent covering the PPD deposition techniqueand owns patents and exclusive licenses for PV devices and single functional materialssuch as metal oxides TCOs.FinancialsI Funding Stage: Round BI Previous Capital: €2 millionI Monthly Burn Rate: €25,000I Pre-Money Valuation: €9.6 millionI Capital Seeking: €2.4 millionManagement TeamI Prof. Carlo Taliani: President, Scientific Advisor, ChairmanI Dr. Petr Nozar: Technical and Scientific LeaderI Gianpiero Tedeschi: Managing DirectorI Dr. Alberto Bombonati: Fiscal Administration and Strategic DevelopmentContactGianpiero Tedeschi: g.tedeschi@2sn.it43 44
  • 24. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2008I Headquartered in London, EnglandI 4 employeesSkipso is a cloud-based collaboration and crowdsourcing platform connecting Cleantechcommunities globally.Through its platform, companies worldwide can find the solutionsand resources they need to go to market faster and grown their business: access multiplecapital sources, find people or expertise to develop their product, find top partners tocommercialize and internationalize their business. Skipso brings these capabilities to itsusers with a single click and at a fraction of the cost compared to traditional channels.FinancialsI Funding Stage: Self-fundedI Previous Capital: $390,000I Monthly Burn Rate: $10,000I Pre-Money Valuation: NegotiableI Capital Seeking: $500,000Management TeamI Carlo Soresina: Co-Founder and CEOI Felipe Padilla: Co-Founder and CTOContactCarlo Soresina: carlo@skipso.com45 46
  • 25. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2008I Headquartered in Rome, ItalyI 4 employeesSMANIA (SMArt Neural Interfaces and Advanced modeling) specializes in the research,design, and development of innovative neural interfaces for a bidirectionalcommunication between the peripheral nervous system and an artificial device tointimately connect an amputee with his or her prosthesis.The objective of the neuralinterface is to electrically communicate with the nervous system, providing an amputeewith a dexterous control of their external prosthetic device, thus allowing the prosthesisto feel as part of his or her own body. SMANIA products will combine traditional materialsand technologies commonly used for invasive neural interfaces (biocompatible polymers,thin film technology, etc.,) with innovative microactuators (i.e. shape memory alloys)which will allow to control the neural interface position after its insertion into peripheralnerves nearing the active sites to neural fibers and thus increasing the electricalcommunication quality between the nerve and the electrodes.FinancialsI Type of Financing Round: SeedI Previous Investments: $250,000 (from research funds)I Capital Seeking: $1.5 million in Round AManagement TeamI Silvia Bossi: CEO and FounderI Silvestro MiceraI Riccard AmoniContactSilvia Bossi: s.bossi@sssup.it47 48
  • 26. May 5, 2011 | The Metropolitan ClubNotesInaugural Italian Innovation DayCompany Overview: Start UpsOverviewI Founded in 2010I Headquartered in San Francisco, CaliforniaI 5 employeesSuper Compare is a web-based platform for customers to compare supermarket productprices to find out where to shop, both online and offline, for the cheapest price.The aim istwofold: Super Compare provides shoppers with a free online price comparison tool thatfinds for them the cheapest grocery store in their neighborhood, while providing retailersaccess to real-time analytics on competitors’ price strategies and consumer shoppingbehavior, reaching them during their decision making process. Since its launch, SuperCompare has garnered more than 20,000 users across Italy in only three months andis comparing prices for 37 national retailers (70% of the Italian grocery market).The company’s database now totals more than 1 million shopping records.FinancialsI Type of Financing Round: SeedI Break Even Analysis: Cash positive by the end of the second yearI Previous Investments: $140k + finalizing a $700k for the Italian marketI Capital Seeking: $500,000 - $1 millionManagement TeamI Barbara Labate: Co-Founder and CEOI Zion Nahum: Co-FounderContactBarbara Labate: barbara.labate@supercompare.it49 50