Ask an expert workshop #3 on "Creating an efficient online testing workflow"
Upcoming SlideShare
Loading in...5
×
 

Ask an expert workshop #3 on "Creating an efficient online testing workflow"

on

  • 140 views

 

Statistics

Views

Total Views
140
Views on SlideShare
140
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ask an expert workshop #3 on "Creating an efficient online testing workflow" Ask an expert workshop #3 on "Creating an efficient online testing workflow" Presentation Transcript

  • Workshop #3 Creating an efficient online testing workflow Peter Coopmans Lead Conversion Optimization Consultant
  • Agenda • 12:15 - 12:45: Theory & examples • Online testing: part of a persuasive architecture • The online testing process • The workflow: 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of the wireframe 5. Creation of test plan & test matrix 6. Running of test 7. Reporting • 12:45 - 13:00: Q&A • 13:00 - 13:15: Coffee!!!
  • Theory & Examples Online testing: part of a persuasive architecture
  • Theory & Examples The online testing process
  • The online testing process
  • Theory & Examples The workflow
  • 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of wireframe 5. Creation of test plan & matrix 6. Running of the test 7. Reporting
  • ...
  • Want to improve your online testing skills? We offer on-site training, with a practical format and based on your website, your knowledge level and your expectations. For more info please contact us: peter@the-uptimizers.be