Ask an expert workshop #3 on "Creating an efficient online testing workflow"
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
187
On Slideshare
187
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Workshop #3 Creating an efficient online testing workflow Peter Coopmans Lead Conversion Optimization Consultant
  • 2. Agenda • 12:15 - 12:45: Theory & examples • Online testing: part of a persuasive architecture • The online testing process • The workflow: 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of the wireframe 5. Creation of test plan & test matrix 6. Running of test 7. Reporting • 12:45 - 13:00: Q&A • 13:00 - 13:15: Coffee!!!
  • 3. Theory & Examples Online testing: part of a persuasive architecture
  • 4. Theory & Examples The online testing process
  • 5. The online testing process
  • 6. Theory & Examples The workflow
  • 7. 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of wireframe 5. Creation of test plan & matrix 6. Running of the test 7. Reporting
  • 8. ...
  • 9. Want to improve your online testing skills? We offer on-site training, with a practical format and based on your website, your knowledge level and your expectations. For more info please contact us: peter@the-uptimizers.be