Workshop #1
How to efficiently analyze landing pages to
optimize conversion
Peter Coopmans
Lead Conversion Optimization Co...
Agenda
•

12:15 - 12:45: Theory & examples
•

Content: the LIFT model

•

Placement of the content & CTA: the hottest vert...
Theory & examples
The LIFT model
The LIFT model
The theory
The LIFT Model provides a conversion optimization framework showing the Six
Conversion Factors t...
…
Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, ...
Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, ...
Upcoming SlideShare
Loading in …5
×

Ask an expert workshop #1 on "How to efficiently analyze landing pages to optimize conversion"

900
-1

Published on

Published in: Health & Medicine, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
900
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ask an expert workshop #1 on "How to efficiently analyze landing pages to optimize conversion"

  1. 1. Workshop #1 How to efficiently analyze landing pages to optimize conversion Peter Coopmans Lead Conversion Optimization Consultant
  2. 2. Agenda • 12:15 - 12:45: Theory & examples • Content: the LIFT model • Placement of the content & CTA: the hottest vertical attention zone • Use of colors & contrast • 12:45 - 13:00: Answers to the questions you’ve posted • 13:00 - 13:15: Q&A • 13:15 - 13:30: Coffee!!!
  3. 3. Theory & examples The LIFT model
  4. 4. The LIFT model The theory The LIFT Model provides a conversion optimization framework showing the Six Conversion Factors that allow you to evaluate landing pages from the perspective of the page visitor. Source: Widerfunnel.com
  5. 5.
  6. 6. Want to improve your online testing skills? We offer on-site training, with a practical format and based on your website, your knowledge level and your expectations. For more info please contact us: peter@the-uptimizers.be
  7. 7. Want to improve your online testing skills? We offer on-site training, with a practical format and based on your website, your knowledge level and your expectations. For more info please contact us: peter@the-uptimizers.be
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×