Christian Müller, DAAD Rio de JaneiroThe role of internationalization agencies:Competition, collaboration, strategies?- Th...
1.   DAAD: about us2.   The agency and the HEIs3.   Fields of activities4.   Cooperation with partners                    ...
DAAD: facts and figures229 Member universities        475          DAAD “lecturers”15   Regional offices abroad   55,000 s...
DAADs programs  Scholarships                      Internationalisation                    Scholarships  for foreigners    ...
DAADs worldwide network                          5
Role of DAAD    To interact between the HEIs, identifying their needs and    concepts in internationalization strategies, ...
Examples, Fields of Action DAAD discusses with HEIs and government and executes projects related to:    Scholarship progr...
Examples, Fields of Action Relating with partners:    Scholarship programs:     foreign agencies (Fulbright, JSPS, CSC, C...
Scholarship programs: Cooperation with partnerswww.csf-alemanha.de                                                  9
Public Policy on higher educationDAAD leads discussion processes on issues related to internationalmobility in higher educ...
Research on mobility and cooperation“Wissenschaft weltoffen”annual publication on“Facts and Figures on the InternationalNa...
International marketing of higher education and research   Consortia GATE-Germany:    DAAD, HRK, universities    “Study i...
International marketing of higher education and research                                     European Cooperation:       ...
International marketing of higher education and research Questions and challenges: cooperation vs. competition in internat...
International marketing of higher education and researchMaking the most of us:DAAD network meeting   Conferences, panel d...
Obrigado pela atenção! - Thank you for your attention!                      Serviço Alemão de Intercâmbio Acadêmico DAADCh...
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CS III.3 - C. Müller

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CS III.3 - C. Müller

  1. 1. Christian Müller, DAAD Rio de JaneiroThe role of internationalization agencies:Competition, collaboration, strategies?- The case of DAAD and Germany -San Juan, 30/11/2012
  2. 2. 1. DAAD: about us2. The agency and the HEIs3. Fields of activities4. Cooperation with partners 2
  3. 3. DAAD: facts and figures229 Member universities 475 DAAD “lecturers”15 Regional offices abroad 55,000 study and research and the Berlin office scholarships p.a.51 Information centers 600 professors in 90 selection committees 3
  4. 4. DAADs programs Scholarships Internationalisation Scholarships for foreigners of German for Germans universities German Studies Educational and German cooperation with language developing abroad countries 4
  5. 5. DAADs worldwide network 5
  6. 6. Role of DAAD To interact between the HEIs, identifying their needs and concepts in internationalization strategies, and (public) donors Universities Government, …. others private donors, EU 6
  7. 7. Examples, Fields of Action DAAD discusses with HEIs and government and executes projects related to:  Scholarship programs  Public policies on higher education (and internationalization)  Research on mobility and cooperation  International marketing of higher education and research  Institutional development, capacity building in international relations 7
  8. 8. Examples, Fields of Action Relating with partners:  Scholarship programs: foreign agencies (Fulbright, JSPS, CSC, CAPES), multilateral agencies (EU), private sector (Siemens, Dt. Telekom), agencies on state level  Public policies: Rectors conference (HRK), ministries, parliament  Research on internationalization: private and public “think tanks” (univ., HIS, CHE) 8
  9. 9. Scholarship programs: Cooperation with partnerswww.csf-alemanha.de 9
  10. 10. Public Policy on higher educationDAAD leads discussion processes on issues related to internationalmobility in higher educatione.g.:“National Code ofConduct”,in cooperation withHRK and agenciesfrom other countries(NL, F, AUS, UK, US) 10
  11. 11. Research on mobility and cooperation“Wissenschaft weltoffen”annual publication on“Facts and Figures on the InternationalNature of Studies and Research in Germany”(bilingual)Intl. partnership: “The Project Atlas ”, IIEwww. wissenschaftweltoffen.de 11
  12. 12. International marketing of higher education and research Consortia GATE-Germany: DAAD, HRK, universities “Study in Germany – Land of Ideas” “Research in Germany – Land of Ideas” The question of brands, branding, and cooperation state Eur. Union HEI Cons. region country multilateral 12
  13. 13. International marketing of higher education and research  European Cooperation: Education fairs for students, graduates and academics  Example: EuroPosgrados in Mexico, Colombia, Argentina, Chile  Example: EHEFs in Asia, India, Indonesia, Vietnam, ... 13
  14. 14. International marketing of higher education and research Questions and challenges: cooperation vs. competition in international marketing and transnational education  Markets, mobility patterns, images of destination countries  Funding and financing international marketing  Branding issues, values, key messages, USPs  The question of off-shore representations and campi 14
  15. 15. International marketing of higher education and researchMaking the most of us:DAAD network meeting Conferences, panel discussions Speed-dating session Country desks, individual counselling Invited speakers from other agencies 15
  16. 16. Obrigado pela atenção! - Thank you for your attention! Serviço Alemão de Intercâmbio Acadêmico DAADChristian Müller Rua Presidente Carlos de Campos, 417Director DAAD 22231-080 Rio de Janeiro RJBrazil Tel (21) 2553 3296 Fax (21) 2553 9261www.daad.org.br Centro de Informação em São Paulo no Centro Alemão de Ciência e Inovação: Rua Verbo Divino, 1488info@daad.org.br São Paulo SP Tel (11) 3061 5331 Email daad_sao_paulo@daad.org.br 16

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