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CS III.3 - C. Müller

CS III.3 - C. Müller






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    CS III.3 - C. Müller CS III.3 - C. Müller Presentation Transcript

    • Christian Müller, DAAD Rio de JaneiroThe role of internationalization agencies:Competition, collaboration, strategies?- The case of DAAD and Germany -San Juan, 30/11/2012
    • 1. DAAD: about us2. The agency and the HEIs3. Fields of activities4. Cooperation with partners 2
    • DAAD: facts and figures229 Member universities 475 DAAD “lecturers”15 Regional offices abroad 55,000 study and research and the Berlin office scholarships p.a.51 Information centers 600 professors in 90 selection committees 3
    • DAADs programs Scholarships Internationalisation Scholarships for foreigners of German for Germans universities German Studies Educational and German cooperation with language developing abroad countries 4
    • DAADs worldwide network 5
    • Role of DAAD To interact between the HEIs, identifying their needs and concepts in internationalization strategies, and (public) donors Universities Government, …. others private donors, EU 6
    • Examples, Fields of Action DAAD discusses with HEIs and government and executes projects related to:  Scholarship programs  Public policies on higher education (and internationalization)  Research on mobility and cooperation  International marketing of higher education and research  Institutional development, capacity building in international relations 7
    • Examples, Fields of Action Relating with partners:  Scholarship programs: foreign agencies (Fulbright, JSPS, CSC, CAPES), multilateral agencies (EU), private sector (Siemens, Dt. Telekom), agencies on state level  Public policies: Rectors conference (HRK), ministries, parliament  Research on internationalization: private and public “think tanks” (univ., HIS, CHE) 8
    • Scholarship programs: Cooperation with partnerswww.csf-alemanha.de 9
    • Public Policy on higher educationDAAD leads discussion processes on issues related to internationalmobility in higher educatione.g.:“National Code ofConduct”,in cooperation withHRK and agenciesfrom other countries(NL, F, AUS, UK, US) 10
    • Research on mobility and cooperation“Wissenschaft weltoffen”annual publication on“Facts and Figures on the InternationalNature of Studies and Research in Germany”(bilingual)Intl. partnership: “The Project Atlas ”, IIEwww. wissenschaftweltoffen.de 11
    • International marketing of higher education and research Consortia GATE-Germany: DAAD, HRK, universities “Study in Germany – Land of Ideas” “Research in Germany – Land of Ideas” The question of brands, branding, and cooperation state Eur. Union HEI Cons. region country multilateral 12
    • International marketing of higher education and research  European Cooperation: Education fairs for students, graduates and academics  Example: EuroPosgrados in Mexico, Colombia, Argentina, Chile  Example: EHEFs in Asia, India, Indonesia, Vietnam, ... 13
    • International marketing of higher education and research Questions and challenges: cooperation vs. competition in international marketing and transnational education  Markets, mobility patterns, images of destination countries  Funding and financing international marketing  Branding issues, values, key messages, USPs  The question of off-shore representations and campi 14
    • International marketing of higher education and researchMaking the most of us:DAAD network meeting Conferences, panel discussions Speed-dating session Country desks, individual counselling Invited speakers from other agencies 15
    • Obrigado pela atenção! - Thank you for your attention! Serviço Alemão de Intercâmbio Acadêmico DAADChristian Müller Rua Presidente Carlos de Campos, 417Director DAAD 22231-080 Rio de Janeiro RJBrazil Tel (21) 2553 3296 Fax (21) 2553 9261www.daad.org.br Centro de Informação em São Paulo no Centro Alemão de Ciência e Inovação: Rua Verbo Divino, 1488info@daad.org.br São Paulo SP Tel (11) 3061 5331 Email daad_sao_paulo@daad.org.br 16