What differentiates the best and worst mobile creative? What does successful and unsuccessful mobile creative look like? What makes for mobile success in specific industries? This presentation highlights the do’s and don’ts of mobile advertising gathered through 250+ mobile-focused ad effectiveness studies. Join the IAB and Dynamic Logic, Millward Brown’s Digital Practice, for this informative session.
Craig Weinberg, Director of Mobile @ Mindshare
Mark Silber, Executive Creative Director @ Joule Mobile Worldwide
Anne Czernek, Senior Research Analyst, Emerging Media Lab @ Dynamic Logic
Stefan Sellberg, SVP, Digital Media Group @ Dynamic