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Trends, Opportunities, and Best Practices in Mobile Creative

by on Feb 16, 2012

  • 17,053 views

What differentiates the best and worst mobile creative? What does successful and unsuccessful mobile creative look like? What makes for mobile success in specific industries? This presentation ...

What differentiates the best and worst mobile creative? What does successful and unsuccessful mobile creative look like? What makes for mobile success in specific industries? This presentation highlights the do’s and don’ts of mobile advertising gathered through 250+ mobile-focused ad effectiveness studies. Join the IAB and Dynamic Logic, Millward Brown’s Digital Practice, for this informative session.
Presenters:
Craig Weinberg, Director of Mobile @ Mindshare
Mark Silber, Executive Creative Director @ Joule Mobile Worldwide
Anne Czernek, Senior Research Analyst, Emerging Media Lab @ Dynamic Logic
Stefan Sellberg, SVP, Digital Media Group @ Dynamic
Logic

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http://davecoleman.ca 1018
http://www.spreedinc.com 847
https://pulse.neudesic.com 348
http://www.bannerblog.co.uk 117
http://www.scoop.it 84
http://www.davidcoleman.ca 23
http://www.aaramshoppro.com 18
http://davidcoleman.ca 8
http://netus.com 4
http://www.redditmedia.com 4
http://www.dineandbrag.com 3
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http://d1002421.site.myhosting.com 2
https://twitter.com 2
http://us-w1.rockmelt.com 2
http://www.linkedin.com 1
http://dellreviews.org 1
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Trends, Opportunities, and Best Practices in Mobile Creative Trends, Opportunities, and Best Practices in Mobile Creative Presentation Transcript