Digital Transformation or Disruption? - DSPs, Digital Advertising, and the Changing Role of the Agency
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ABOUT THE WEBINAR: ...
ABOUT THE WEBINAR:
Digital advertising is undergoing a transformative shift, and you can’t play the same game and still be successful in an increasingly connected world. Data is the new creative, and technology the only way to better understand and engage with the new digital consumer. But with a cluttered and fragmented landscape, brands face a multitude of options when exploring the world of real- time bidding, exchange traded media, Ad networks, and Demand Side Platforms. Join industry experts Mike Baker, CEO DataXu, Steve Weeks, Sr. Mngr. WW Advertising Adobe, Michael Jenkins, Sr. Communication Strategist Goodby, Silverstein & Partners and Ben Trenda, VP REVV Marketplace, Rubicon, as these best of breed partners share their views on the here and now of digital innovation. You’ll learn about:
• The evolution of Digital Advertising and Demand Side Platforms
• Premium inventory in a Real Time environment
• The changing role of the agency
• Campaigns case studies that successfully mesh brand and performance requirements
• Visions of the future landscape and the business models poised to emerge
Mike Baker, CEO, DataXu
Mike Baker has been pioneering digital media platforms for 20 years and is a widely recognized thought leader in interactive advertising. Before co-founding DataXu, he was vice president at Nokia, where he created and ran Nokia Interactive. Baker came to Nokia through its acquisition of mobile advertising leader Enpocket in 2007, where he was the founding investor and CEO. He has also been executive vice president at Engage Technologies, an innovator in online advertising and behavioral targeting. An active angel investor in digital media, he is currently chairman of the board of Nexage, a mobile advertising solutions provider.
Steve Weeks, Sr. Manager of WW Advertising, Adobe Systems
Steve has more than 20 years experience in building successful communications strategies for companies like Acer, Hewlett-Packard, and PeopleSoft. He has also held media and account management positions at McCann Erickson, Hal Riney & Partners, and Young and Rubicam where he helped manage leading brands such as Wells Fargo, Chevron, and Clorox. Steve has been with Adobe Systems for seven years and is currently senior manager responsible for worldwide media strategy and planning across all of Adobe’s customer segments.
Michael Jenkins, Sr. Communication Strategist, Goodby Silverstein & Partners
Michael Jenkins has helped drive digital response and branding efforts for a variety of clients including Echostar (DISH Network), Virgin America and Nintendo of America. He currently heads up strategy and planning for Adobe's Creative Suite marketing programs.
Ben Trenda, VP REVV Marketplace, The Rubicon Project
Ben Trenda is Vice President of REVV Marketplace Development for the Rubicon Project, where he is responsible for leading the development of the real-time bidding and demand side of the business – specifically focused on creating the highest possible demand for premium publisher’s inventory. Before the Rubicon Project, Ben served as VP, Global Partnerships at AOL, working on Agency Partnerships, Global Programs, and Latin America. Ben got to AOL via Advertising.com where he ran a West Coast sales team for the world’s largest ad network. Prior to joining Advertising.com, Ben held several different roles in the Strategic Alliances group at Yahoo and, before that, at Overture and GoTo.com. Follow Ben on Twitter @btrenda.
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