Maximizing advertising conversion rates in today’s competitive environment requires that advertisers maximize the value of customer segmentation based on all available customer data. Advertisers can utilize proven direct marketing techniques to intelligently tailor different messages to different audiences: re-messaging customer groups based on past actions, testing and optimizing messages to refine what drives the best response, and more. This webinar, originally hosted on May 25, 2011, examined the ways that leading brands and advertisers are optimizing the selection and sequencing of ads across ad formats and publishers to maximize conversions via:
• Consumer segmentation
• Site visit and history targeting and retargeting
• Transactional targeting
• Ad exposure and interaction targeting
• And other methods
The audience also learned ways to create and execute the business logic required to perform these sophisticated targeting functions with speed and scale.
Mirror Image Presenter:
John Croll, Solutions Architect, Edge Computing Solutions
John has over 10 years experience in the content delivery space, and prior to that, many years of experience in software development for operating systems. As Mirror Image’s Solutions Architect for Edge Computing Solutions, John is responsible for identifying, maintaining and developing new applications for the Company’s edge computing solutions. While at Mirror Image, John has held a variety of roles and responsibilities including: director of engineering, software development, software management and systems engineering.
Flashtalking Presenter: Betsy Adelstein
Betsy Adelstein, Vice President Sales. With over 11 years digital experience, at publishers and Rich Media & Dynamic Ad-serving Partners. Betsy spent 6-years at AOL, first as a strategic account manager leading large scale multi-million dollar integrated content/commerce partnerships and evolved into a top sales Midwest sales rep. The past 5-years were spent at Pointroll leading mid-west and key strategic accounts. Betsy currently heads up Flashtalking's Midwest Operations in Chicago, managing key strategic relationships with major Retail & CPG clients.