The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth
Upcoming SlideShare
Loading in...5

The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth



The COI's May Race's presentation at the IAB's Digital Talent University Roadshow in Bournemouth. March 2010.

The COI's May Race's presentation at the IAB's Digital Talent University Roadshow in Bournemouth. March 2010.



Total Views
Views on SlideShare
Embed Views



2 Embeds 16 15 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth Presentation Transcript

  • What is it like being a digital expert at COI? IAB Roadshow, Bournemouth University March 3 rd 2010 May Race, Sector Lead, Interactive Services, COI
  • Introduction
    • What is it like being an expert in digital at the COI?
    • Would you like to do something similar?
    • What does the Central Office of Information (COI) do?
    • What does the Interactive Services team do?
    • About the people on the team. Our experience, personalities and skills
    • What do we do?
      • A typical ‘to-do’ list
      • A case study
    • Useful references
  • About the COI “ The Government’s centre of excellence in marketing and communications ” Interactive Services
  • About the COI
    • Work with government departments and other areas across the public sector
    • Support comms : government, public sector < > general public
    • Provide consultancy , procurement and project management
    • Help with issues that affect everyone , from health and education, to benefits, rights and welfare, environment and transport For example, national campaigns to help with the big expensive problems such as obesity (£4.2bn), binge drinking (2.7bn), smoking (£2.4bn) and climate change (£??bn)
  • About the COI What engagement activities should we use to help feed into the White Paper on informal adult learning? How can we consult members of the public and stakeholders on potential sites for new power stations? How do we help raise awareness of sexually transmitted diseases amongst teenage girls? How can we rapidly gather insight on community views about neighbourhood policing? How can we engage with children and young people on the range of proposals to develop, support and promote children’s play?
  • About the Interactive Services team Demand >>> Connection >>> Supply
    • 90 CLIENTS (approx)
    • across different functions
    • Marketing and Communications
    • Policy
    • Service delivery
    • Interactive Services
    • 40 Digital Experts
    • Procurement and Delivery
    • Specialist and Sector hubs
    • 100 AGENCIES on our
    • Digital Framework
    • To deliver digital (excl. media buying)
    • Other frameworks support: media buying, TV, Press, PR, etc.
  • The areas we work across
    • Campaigns
      • Awareness raising …
      • Behaviour change …
      • Recruitment …
    • Service delivery and information provision
    • Corporate communications
    • Supporting the policy lifecycle
      • Citizen engagement
      • Research and consultations
    • Creation and use of digital policy, guidance and standards
      • Policy (what can be done), Guidance (how can I do it), Standards (how can it be done well)
      • Such as accessibility, usability, evaluation
      • Authoring and advising
    Online Consultations Campaign WEBSITES WIDGETS Listening and Monitoring: DASHBOARDS GAMES Display Ads CROWDSOURCING Community Engagement ETC… Partnerships online MOBILE SMS / MMS / WAP sites / Location based Services / Apps DATA Mash-ups Corporate sites
  • Our backgrounds? Web developer Offline, and multi-channel marketing Journalism Managing web application delivery UK and International Public Sector Administration E-learning producer Web designer Commercial brand advertising Business to Business communications Public Sector Digital Agencies Graphic design / fine art Project/Programme/Account Management Managing software delivery Managing game delivery Managing online service delivery Managing online publication projects Recruitment advertising Business Management Digital Product management Business / Finance … Film production
  • Our personalities and attributes?
  • Our to-do lists…
    • Face to face …
      • Meeting clients
        • Meeting at media buying agency for a new Dept. for Transport campaign about driving less to reduce CO2 emissions
        • Meeting at Dept. for Energy and Climate Change to discuss digital strategic planning on the ACT ON CO2 campaign
      • Back at COI
        • Meet with the the Interactive Services Evaluation Working Group
        • Sit down with Colin to critique a storyboard for a game
        • Chat to Heather about her experience delivering a branded You Tube channel
    • Online …
    • Read about reaction to COI’s best practise paper on Behaviour Change
    • Read and update Twitter
    • Share results from lessons learned workshop
  • Our to-do lists
    • At my desk …
      • Review six week election period and what it means for ACT ON CO2 channels
      • Provide feedback on the ACT ON CO2 Facebook Community Management Guidelines
      • Read the communications strategy for a new project
      • Finance actions: raise purchase orders, invoices, update budgets, timesheets…
    • On the phone …
      • Talk to the Department for Health web manager, on behalf of our client
      • Conference call with the User Experience expert on the Directgov Innovate team about next steps for the ACT ON CO2 Carbon Calculator
  • A Case Study: ACT ON CO2
  • ACT ON CO2: Portal 200k unique visits per month
  • ACT ON CO2: User Evaluation
  • ACT ON CO2: Tool 1.7 million footprints
  • ACT ON CO2: Display Ads DECC Motivate campaign: 125 million impressions 200k clicks Hit 80% of people online
  • ACT ON CO2: Facebook 12k Fans
  • ACT ON CO2: Partnerships Channel 4 Harper Collins
  • ACT ON CO2: Buzz monitoring
  • ACT ON CO2: TV
  • ACT ON CO2: Press and Outdoor
  • References
  • For reference: more examples
    • RAF Careers http:// /careers/jobs/
    • Royal Navy Engineer Challenge iphone app  
    • Cyberbullying, Facebook page, 100k fans
    • Young people and Alcohol, Facebook app http:// /
    • Autism Consultation http:// /
    • Smokefree http:// /
  • For reference: skills & knowledge
    • Our skills
    • Strategic thinking
    • Requirements gathering
    • Writing creative and technical briefs
    • Procurement expertise
    • Robust project management
    • Managing agencies
    • Managing teams to work collaboratively
    • Supporting creative collaboration
    • Reviewing and critiquing deliverables, including creative, project management documentation
    • Testing technical solutions
    • Training, coaching, facilitation
    • Evaluating success and optimising, setting Key Performance Indicators
    • Networking, building partnerships
    • Being proactive and innovative
    • Presenting and demonstrating
    • Etc…
    • Our knowledge
    • General knowledge across all areas of digital
    • Specialist digital expertise
    • Through the line knowledge
    • The digital industry and suppliers
    • Government and the public sector
    • The COI and its services
    • Digital and project management standards
    • Understanding delivery approaches
    • Specialist sector knowledge
    • Standards and best practise
    • Etc….
  • For reference: some resources
    • COI Web Standards: helping us
    • do it really well
    • Usability Toolkit, Cost, Usage, Quality, Mobile …
      • http:// =188
    • Digigov blog
    • Engaging Through Social Media
    • Some peers & pioneers
      • Ross Ferguson http:// /
      • Dave Briggs http:// /
      • Andrew Stott: http:// /
      • Steph Gray http:// /
      • Dave McCandless http://
      • Talk About Local http://
  • THANK YOU [email_address]