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Email marketing research
 

Email marketing research

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The IAB – in partnership with its email council and iCD Research – asked a nationally representative sample of 1000 people their attitudes towards email marketing, levels of usage and preferred ...

The IAB – in partnership with its email council and iCD Research – asked a nationally representative sample of 1000 people their attitudes towards email marketing, levels of usage and preferred layout, to inform the email marketing strategies of UK brands. The results revealed that whilst email marketing is arguably the oldest form of digital communication it still resonates with consumers, with a third of people having become interested in a brand or product they weren’t previously aware of as a result of an email.

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