Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

Monitoring Return on Marketing Investments IAB / 16. December 2009 Penetrace AS ved Henning Tunsli +47 92803069 henning@penetrace.com

Sales No search Perception study No benchmark's Time consuming evaluation Media performance Web statistics Useless for statistical analysis

Retailer Food Internet Retailer IT Shopping Mall Giant Telecom Retailer Farmacy Finance & Insurance Let’s build a marketing decision tool! A learning tool All data in one place A benchmark tool One page overview A decision tool My benchmarks A monitor Team access

My Campaign Library Recall, motivation, intention, ... Perception Data Season, competition, PR image, ... Context Data Sales, web, call, word of mouth... What? Effect Data Type, product, target, objective... Campaign Info. Central KPI database Sophisticated benchmarks Open 24/7 A complete arhcive Best Practice Cross countries Available now 4

Benchmarking VS Campaign 1 Campaign 2 Internal benchmark Average 1 Category benchmark Average 2 Regional benchmark Average 3 Brand benchmark Average 4 A complete arhcive Cross countries Available now 5

Campaign Monitor Brand Monitor Penelytics benchmark campaigns benchmark brands/regions/markets personal performance moniotor short term effects long term effects ROMI indicators My Campaigns My Campaigns Effect Data Survey Data Context Data 6

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Henning Tunsli +47 92803069 henning@penetrace.com

Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

by IAB Sverige on Dec 16, 2009

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Penetrace By Henning Tunsli, IAB frukostseminarium 16 december — Presentation Transcript