Google Analytics IAB Sverige 20091216

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Presentation av Google Analytics vid IAB Sveriges frukostseminarium 16 december 2009.

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Google Analytics IAB Sverige 20091216

  1. 1. Eric Skuncke Google Google Confidential and Proprietary 1
  2. 2. Utvärdera samtliga aktiviteter & kampanjer online Sökordsmarknadsföring Banners Nyhetsbrev Avgör vilka aktiviteter som driver den bästa trafiken till hemsidan Sökmotoroptimering Google Confidential and Proprietary
  3. 3. Bra Nyckeltal • Bounce Rate • Conversion Rate • ROI – The Bottom Line Google Confidential and Proprietary 3
  4. 4. Förbättra konverteringsgraden Entering the funnel Leaving the funnel Defined goal Google Confidential and Proprietary 4
  5. 5. Fråga era besökare Google Confidential and Proprietary 5
  6. 6. Testa – Förbättra – Testa - Förbättra 3 images Luxury Rose Bouquet X 4 headlines X 2 “add to basket” buttons = 24 different possible pages 6 Google Confidential and Proprietary
  7. 7. Combination 57 is performing the best Original is highlighted here Google Confidential and Proprietary 7
  8. 8. Google Confidential and Proprietary 8
  9. 9. Find, organize and share your OR? The easy way to share and photos. manage your photos. OR? OR? No Picture Google Confidential and Proprietary 9
  10. 10. Version A Google Confidential and Proprietary 10
  11. 11. Version B Google Confidential and Proprietary 11
  12. 12. Version A increased downloads by 30% New Picasa download page New page increased conversions by 30% Google Confidential and Proprietary 12
  13. 13. Skapa Egna Alarm 13 Google Confidential and Proprietary
  14. 14. Annotations Google Confidential and Proprietary 14

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