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Search Marketing Thursday 05-04-2012 - Lauren van der Heijden
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Search Marketing Thursday 05-04-2012 - Lauren van der Heijden

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  • http://www.nrc.nl/nieuws/2011/11/15/nederlandse-economie-krimpt/
  • Transcript

    • 1. IAB NederlandLauren van der HeijdenSearch Marketing Thursday05-04-2012
    • 2. YOUR LOGO
    • 3. Missie Het Interactive Advertising Bureau gelooft dat de toekomst van advertising digitaal is en stelt zich ten doel om de digitale marketing en communicatie industrie te ontwikkelen en verder te professionaliseren. YOUR LOGO
    • 4. Strategie en doelstellingen De markt inspireren door middel van  Events INSPIRE  Nationale & Internationale publicaties  IAB Column & Barometer Marketeers opleiden aan de hand van  Handboeken & whitepapers EDUCATE  Training & site clinics  Executive sessions Reguleren en verdedigen van de belangen van de sector via  Standaarden REGULATE  Lobby  Richtlijnen & gedragscodes YOUR LOGO
    • 5. Implementatie E-Privacy directive Feb 2011 Apr 2011 Mrt 2011 Wijziging ‘Cookie Coalitie’ Zelfregulerende telecommunicatiewet gedragscode Apr 2011 Jun 2011 Jun 2011 Volg-me-niet register PVV amendement Start Lobby traject Sep 2011 Dec 2011 Mei 2012 Behandeling eerste Vragenronde 1 Vragenronde 2 kamer YOUR LOGO
    • 6. Timeline Europese wetgeving Feb 2012 Uitlekken Data 2015 Protection Nieuwe wetgeving Legislation 2015-2016 Implementatie nieuwe wetgeving YOUR LOGO
    • 7. YOUR LOGO
    • 8. YOUR LOGO
    • 9. YOUR LOGO
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