Mic 2012 tom-eslinger

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Presentatie Tom Eslinger op Mobile Inspiration Conference 2012

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Mic 2012 tom-eslinger

  1. 1. GETTING TO GREAT MOBILE IDEASWhat’s here and what’s nextMOBILE INSPIRATION CONFERENCE 2012AMSTERDAM OCTOBER 2 2012
  2. 2. From Fixed Line To Freedom Social Networks + Mobile Out of Home andWebsites Online Ads Games Beyond Tools Terms TermsTerms Terms Terms Terms Facebook, SMS, MMS, Projections,websites Banners Online games touchscreens, Myspace, mobisode, GPS,mini or microsites Expandables ARG (alternate Bebo,widgets, proximity tools, Java, Symbian,content partnership Eyeblaster reality games) applications, instant holograms, Flash Lite, interactive sensorssyndication Page-takeovers Mobile games messaging, Streaming banners Treasure Hunts application, QR Codes, augmented reality, apps one + screen many + screens many + screens + environment Fixed environment / fixed interaction points Movable environment / movable interaction points
  3. 3. WE ARE WE CARRY AND WE HAVE HIGH WE ARESURROUNDED INTERACT WITH DEFINITION CONSTANTLYBY HIGH SOPHISTICATE STILL AND VIDEO SHARING WITHSPEED D SENSORS CAMERAS FRIENDSCONNECTIONS
  4. 4. MY PERSONAL BEST OFCANNES MOBILE 2012 ANDWHERE WE’RE GOING NEXTINTERACTIVE PROJECTIONSENHANCED + LOCATION GAMINGINTERACTIVE SENSORSOBJECT + DEVICE INTERACTIONNON-PHYSICAL INTERACTION
  5. 5. ENHANCED + LOCATION GAMING
  6. 6. ENHANCED + LOCATION GAMINGMEATPACK SHOE STOREHIJACK!!
  7. 7. OBJECT + DEVICE INTERACTIONLEGO LIFE OF GEORGEPRODUCT / MOBILE INTERACTIVE EXPERIENCE
  8. 8. ENHANCED + LOCATION GAMINGTOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVERGOLD CANNES MOBILE LIONS
  9. 9. ENHANCED + LOCATION GAMINGLEXUS TORI 500 + SPORTS ILLUSTRATEDMOBILE RACING GAME
  10. 10. OBJECT + DEVICE INTERACTIONBAND-AID AUGMENTED REALITYPRODUCT + MOBILE INTERACTIVE CONTENT
  11. 11. ENHANCED + LOCATION GAMINGPAIN SQUADCONTENT + GAMING EXPERIENCE
  12. 12. WHAT THESE IDEAS HAVE INCOMMONSHARABLE + UTILITY + PORTABLE + PERSONALCONTEXT + INSIGHT POWER THE BEST MOBILEIDEAS
  13. 13. INTERACTIVE OUT-OF-HOME
  14. 14. OBJECT + DEVICE INTERACTIONDISNEY APPMATESTABLET & OBJECT INTERACTIVE GAME
  15. 15. NON-PHYSICAL INTERACTIONSTAR WARS SCIENCE: JEDI TRAINERBRAIN-ACTIVITY GAMING
  16. 16. INTERACTIVE SENSORSDISNEY RESEARCHTOUCH´E ENHANCED TOUCH INTERACTION
  17. 17. INTERACTIVE SENSORS OBJECT + DEVICE INTERACTION NON-PHYSICAL INTERACTION ENHANCED + LOCATION GAMINGNOKIA PUSH / BURTON SNOWBOARDSENHANCED LOCATION-BASED, SENSOR-CONTROLLED SOCIAL GAMING
  18. 18. Getting To Great Mobile CreativeLISTEN TO (AND USE) CONSUMERINSIGHTSHAVE AN IDEA THAT IS TRULYMOBILEDESIGN EVERYTHING ‘MOBILEFIRST’MAKE IT PERSONAL, PORTABLE ANDPOTENTKEEP ITSIMPLE!
  19. 19. Thanks!@tomeslinger@saatchi_sisomotomeslinger.comsaatchi.com/now

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