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MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures
 

MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures

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    MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures Presentation Transcript

    • MARCOM 12Mobile Facts & FuelMichiel Ebeling
    • Razendsnel
    • INTERNET MOBIEL > DAN DESKTOP
    • MOBIEL ALS BELANGRIJKSTE KANAAL
    • 1,7 miljard 1 miljard 6 miljard(source: International Telecommunication Union 11/2011
    • 17% MOBIELE INTERNETTERS 45% groei per jaar(source: International Telecommunication Union Union 11/2011 (source: International Telecommunication 11/2011
    • 91% 88% 84%(source: International Telecommunication Union 11/2011
    • 8,2 miljoen >60% smartphone(source: Telecompaper 5/2012
    • SALES SMARTPHONES NL – MARCH 2012 iOS + RIM 41 % Android 56% Windows Mobile 3%(Bron: GFK 3/2012)
    • iOS 41% Android 31% BlackBerry 13%(source: StatCounter 2/2012 pageviews per OS Europe
    • 2.3 MILJOEN TABLET GEBRUIKERS...12% heeft Tablet…30% gebruikt Tablet eind 2012...Apple Marktleider (source: Telecompaper 2012, www.telecompaper.com)
    • 2011 2012 2013 2014 2015iPad users 28 53 70 81 91Tablet users 34 70 99 119 134% total 11% 22% 31% 37% 41%(source: eMarketer (source: Telecompaper June 11 2012 2012, www.telecompaper.com)
    • (source: eMarketer (source: Telecompaper June 11 2012 2012, www.telecompaper.com)
    • Het aantal sessies internetbankieren overtreft mobiel nu al de PC.
    • mobiele strategie
    • Zijn we er klaar voor?
    • Stap 1: mobiele website
    • Stap 2: mobile community building MOBILE COMMUNITY BUILDING CONTACT MOMENT
    • GEINTEGREERDE MOBIELE MARKETING AANPAK…Internet naar mobiel…Data capture…3D mobiele instap kaart…Sms marketing / mobiele site
    • Mobile Community building Walmart
    • Stap 3: app strategie
    • AANTAL APPS 650.000 iOS 450.000 Android
    • AANTAL APPS +1000 iOS +1400 Android
    • Omzet per developer
    • Populairste apps 2011
    • ABN AMRO
    • $ 2 miljard $ 1 miljard $ 4 miljard
    • Bol.com m-commerce
    • MEDIA CONSUMPTIEMOBIEL ALS BELANGRIJKSTE KANAAL
    • 2011 US AD SPENDING VS. CONSUMER TIME SPENT43% 40% AD spend per Media Time spent per Media 29% 23% 22% 16% 11% 9% 6% 1% TV PRINT WEB RADIO MOBILE(source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics)
    • MOBILE ADVERTISING-  Messaging-  Mobile websites-  Mobile apps-  Mobile video-  Mobile ad networks-  Search-  App sponsoring-  Other
    • Interessante netwerken
    • MEDIA PLANNING PROCES FASES1.  Awareness2.  Consideration3.  Dialogue4.  Purchase5.  Usage6.  Repurchase7.  Advocate
    • Mobile advertising tips1.  Maak gebruik van relevante mobiele functies2.  Maak het relevant3.  Leesbaar op mobiel graag!4.  Zorg voor een link met bestaande media uitingen
    • Mobiele stappen1.  Mobiele strategie2.  Mobiele website3.  Database opbouwen4.  App strategie5.  Mobile advertising
    • McDonald’s Japan L
    • 48
    • Bedankt voor je aandacht! michiel.ebeling@mobgen.com @MichielEbeling YOUR LOGOPage § 48