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MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures
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MARCOM12 presentatie Michiel Ebeling - Mobile Facts & Figures

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  • 1. MARCOM 12Mobile Facts & FuelMichiel Ebeling
  • 2. Razendsnel
  • 3. INTERNET MOBIEL > DAN DESKTOP
  • 4. MOBIEL ALS BELANGRIJKSTE KANAAL
  • 5. 1,7 miljard 1 miljard 6 miljard(source: International Telecommunication Union 11/2011
  • 6. 17% MOBIELE INTERNETTERS 45% groei per jaar(source: International Telecommunication Union Union 11/2011 (source: International Telecommunication 11/2011
  • 7. 91% 88% 84%(source: International Telecommunication Union 11/2011
  • 8. 8,2 miljoen >60% smartphone(source: Telecompaper 5/2012
  • 9. SALES SMARTPHONES NL – MARCH 2012 iOS + RIM 41 % Android 56% Windows Mobile 3%(Bron: GFK 3/2012)
  • 10. iOS 41% Android 31% BlackBerry 13%(source: StatCounter 2/2012 pageviews per OS Europe
  • 11. 2.3 MILJOEN TABLET GEBRUIKERS...12% heeft Tablet…30% gebruikt Tablet eind 2012...Apple Marktleider (source: Telecompaper 2012, www.telecompaper.com)
  • 12. 2011 2012 2013 2014 2015iPad users 28 53 70 81 91Tablet users 34 70 99 119 134% total 11% 22% 31% 37% 41%(source: eMarketer (source: Telecompaper June 11 2012 2012, www.telecompaper.com)
  • 13. (source: eMarketer (source: Telecompaper June 11 2012 2012, www.telecompaper.com)
  • 14. Het aantal sessies internetbankieren overtreft mobiel nu al de PC.
  • 15. mobiele strategie
  • 16. Zijn we er klaar voor?
  • 17. Stap 1: mobiele website
  • 18. Stap 2: mobile community building MOBILE COMMUNITY BUILDING CONTACT MOMENT
  • 19. GEINTEGREERDE MOBIELE MARKETING AANPAK…Internet naar mobiel…Data capture…3D mobiele instap kaart…Sms marketing / mobiele site
  • 20. Mobile Community building Walmart
  • 21. Stap 3: app strategie
  • 22. AANTAL APPS 650.000 iOS 450.000 Android
  • 23. AANTAL APPS +1000 iOS +1400 Android
  • 24. Omzet per developer
  • 25. Populairste apps 2011
  • 26. ABN AMRO
  • 27. $ 2 miljard $ 1 miljard $ 4 miljard
  • 28. Bol.com m-commerce
  • 29. MEDIA CONSUMPTIEMOBIEL ALS BELANGRIJKSTE KANAAL
  • 30. 2011 US AD SPENDING VS. CONSUMER TIME SPENT43% 40% AD spend per Media Time spent per Media 29% 23% 22% 16% 11% 9% 6% 1% TV PRINT WEB RADIO MOBILE(source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics)
  • 31. MOBILE ADVERTISING-  Messaging-  Mobile websites-  Mobile apps-  Mobile video-  Mobile ad networks-  Search-  App sponsoring-  Other
  • 32. Interessante netwerken
  • 33. MEDIA PLANNING PROCES FASES1.  Awareness2.  Consideration3.  Dialogue4.  Purchase5.  Usage6.  Repurchase7.  Advocate
  • 34. Mobile advertising tips1.  Maak gebruik van relevante mobiele functies2.  Maak het relevant3.  Leesbaar op mobiel graag!4.  Zorg voor een link met bestaande media uitingen
  • 35. Mobiele stappen1.  Mobiele strategie2.  Mobiele website3.  Database opbouwen4.  App strategie5.  Mobile advertising
  • 36. McDonald’s Japan L
  • 37. 48
  • 38. Bedankt voor je aandacht! michiel.ebeling@mobgen.com @MichielEbeling YOUR LOGOPage § 48

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