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Daan Witteveen - The future of Media #ATSNL
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Daan Witteveen - The future of Media #ATSNL

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    Daan Witteveen - The future of Media #ATSNL Daan Witteveen - The future of Media #ATSNL Presentation Transcript

    • THE FUTURE OF MEDIA and the possible consequences for the media industry and online advertising.Amsterdam
    • DISCLAIMERPredictions are based on input from subject matter experts from Deloitte and industry, Deloitte researchand secondary researchDeloitte cannot predict the future (unfortunately)Whatever we communicate about the future is intended for discussion purposes; it is a point of view.Any conclusions, actions or decisions you want to take based on what we say here is your ownresponsibility1 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Future ofMedia Consumption
    • This is a story about two famous people... Abraham Maslow Gordon Moore (1908 - 1970) (1929 -)3 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • DRAFT2012 is very different from 1943Maslow - 1943 2012  Self Internet / actualization Mobile Phone Esteem Shelter Belonging Safety Food / Water Physiological4 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Today, we have a new pyramid of human needs... TV Newspaper PC/ Internet Books Mobile Radio5 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Smartphones colonized half the American market in under ten years Years to penetration of US household 0 10 20 30 40 50 60 70 80 0-50% Smartphone 51-80% Radio VCR Internet Color TV Microwave Cellphone RefrigeratorHome computer Electric power Automobile Clothes dryerAir conditioningClothes washer Stove Dish washer Telephone 6 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • While some believe that we have seen the end of Moore’s law7 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Today’s Moore’s Law constantly improves consumer technology’s value formoney8 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Consumer tech demand defies the economic headwinds9 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • It takes two to tablet: the rise of the multi-tablet owner10 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • One million apps and little to download 11 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • All aboard for the catch-up commuter12 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • The schedule remains supreme13 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • (Near) Future ofAdvertising
    • Targeted television advertisements miss the target15 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Can a bartender ever guess what you want to drink?16 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Social recommendation: complementary, not core17 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • A “brand” new day for online ads18 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Where are we now?
    • Time spend versus Share of advertising spend (2011)20 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Tablets and Smartphones21 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Power Ratio22 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Automated Trading23 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
    • Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure ofDeloitte Touche Tohmatsu Limited and its member firms.Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globallyconnected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clientssucceed wherever they operate. Deloittes approximately 170,000 professionals are committed to becoming the standard of excellence.This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities(collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision ortaking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the DeloitteNetwork shall be responsible for any loss whatsoever sustained by any person who relies on this publication.24 © 2012 Deloitte The Netherlands