Content Strategy IABC
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Content Strategy IABC

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This was presented at the November, 2009 workshop by Tom Vaughn at USAA.

This was presented at the November, 2009 workshop by Tom Vaughn at USAA.

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Content Strategy IABC Presentation Transcript

  • 1. Content Strategy – The Basics YOUR MISSION Who are you? What do you stand for? WHO? Target Audience WHAT? Users’ needs WHERE? Channel of Choice WHY? Actions WHEN? Right time HOW? Editorial Plan
  • 2. Channel Integration Content Strategy eNewsletters PR Your Website Mail & Publications Events Social Media Phone Marketing Campaigns
  • 3. Solving Real Needs