Your SlideShare is downloading. ×
  • Like
Content Strategy IABC
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Content Strategy IABC

  • 256 views
Published

This was presented at the November, 2009 workshop by Tom Vaughn at USAA.

This was presented at the November, 2009 workshop by Tom Vaughn at USAA.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
256
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Content Strategy – The Basics YOUR MISSION Who are you? What do you stand for? WHO? Target Audience WHAT? Users’ needs WHERE? Channel of Choice WHY? Actions WHEN? Right time HOW? Editorial Plan
  • 2. Channel Integration Content Strategy eNewsletters PR Your Website Mail & Publications Events Social Media Phone Marketing Campaigns
  • 3. Solving Real Needs