C:\Fakepath\Iab Csept2010

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Social Media Strategy, presented by Fran Stephenson at the September 9th IABC San Antonio luncheon held at Kirby's Steakhouse.

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C:\Fakepath\Iab Csept2010

  1. 1. The Next Conversation in Social Media <br />Fran Stephenson <br />Step In Communication<br />
  2. 2. Is Your Organization Ready?<br />
  3. 3. You’ve Tried it All, right? <br /><ul><li>Facebook/Twitter
  4. 4. Flickr ~ Picasa ~ Snapfish
  5. 5. YouTube
  6. 6. Podcasting
  7. 7. Foursquare/Gowalla
  8. 8. LinkedIN ~ SlideShare
  9. 9. ITunes
  10. 10. Groupon
  11. 11. Digg ~ Delicious </li></li></ul><li>How Organizations Adopt Social Media Practices<br />
  12. 12. Social Media Practice<br />
  13. 13. The Conversation Prism<br />Observe<br />Listen<br />Participate<br />Engage<br />Give/Get<br />Evaluate<br />Lather, Rinse, Repeat<br />Source: http://www.briansolis.com/2009/03/conversation-prism-v20/<br />
  14. 14. Imagine What’s Next!<br />
  15. 15. Integration Today<br /><ul><li>Aspiration
  16. 16. Combines real + virtual</li></ul>Trip Planner of today<br />
  17. 17. Integrated Travel Planners<br />
  18. 18. Enrich Experience<br />
  19. 19. Integration Tomorrow<br /><ul><li>Aspiration
  20. 20. Combines real + virtual
  21. 21. Targeted
  22. 22. Individual
  23. 23. Measurable</li></li></ul><li>What’s Your Next Move?<br />Get Ready for a New Process<br />
  24. 24. Refine<br />Train<br />Empower<br />Organize<br />STOP Experimenting<br />
  25. 25. Blur <br />Select<br />Integrate<br />Plan<br />“Social Organization”<br />
  26. 26. Niche<br />Select Conversation points<br />Look beyond Facebook and Twitter<br />
  27. 27. Portable<br />Mobile<br />Feedback<br />
  28. 28. Connect with Me!<br />E-Mail:<br />franstep09@gmail.com<br />Twitter: @fransteps<br />Find me on: <br />Facebook<br />LinkedIn<br />Foursquare<br />Thank you!<br />
  29. 29. Questions?<br />
  30. 30. Thank you!<br />
  31. 31. Best practices for adoption<br />Set objectives for your plan<br />Create guardrails or guidelines <br />Establish listening posts/monitoring <br />Become an informed advocate<br />Look for resources in unusual places<br />Build your profile<br />Create sustainability <br />Create two-way conversations<br />Analyze and measure against objectives<br />

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