Your SlideShare is downloading. ×
  • Like
X Series Programmatic - eyeReturn - The Importance of an Adserver
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

X Series Programmatic - eyeReturn - The Importance of an Adserver

  • 587 views
Published

More than ever, a third-party ad server can be the difference between success and failure of a programmatic campaign.The current stage of the programmatic ad buying industry is marked by complexity: …

More than ever, a third-party ad server can be the difference between success and failure of a programmatic campaign.The current stage of the programmatic ad buying industry is marked by complexity: Media plans are ever more intricate. An increasing number of publishers and supply side platforms are offering new channels to reach the masses, while the nature of programmatic buying means that the distance between the buyer and the seller continues to grow. The resulting data from digital campaigns grows more complex by the day.It takes a third-party ad server to measure results and deliver successful campaigns in a non-biased way — to take a big-picture view of campaign performance, and apply retargeting, prospecting and branding tactics based on data-driven insights to continuously improve the ROI on a marketer’s ad spend.

Published in Marketing , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
587
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 11 THE IMPORTANCE OF AN AD SERVER Ian Hewetson
  • 2. 2 Why Are We Talking About This?
  • 3. 3 It’s Like Having A HugeToolkit OnYour Desk
  • 4. 44 OPERATIONAL EFFICIENCY
  • 5. 5 Operational Efficiency
  • 6. 6 The Original Promise Of 3rd Party Adservers Efficiency on campaign setup
  • 7. 7 The Original Promise Of 3rd Party Adservers Efficiency In Consolidated Reporting
  • 8. 8 What’s Different InThe Age Of Programmatic? More segmentation = many more placements 2006 Today 12 50
  • 9. 9 How HaveTheTools Evolved?
  • 10. 10 How HaveTheTools Evolved?
  • 11. 11 How HaveTheTools Evolved?
  • 12. 1212 CONSOLIDATED REPORTING
  • 13. 13 Consolidated Reporting
  • 14. 14 Consolidated Reporting
  • 15. 15 Consolidated Reporting
  • 16. 16 Consolidated Reporting
  • 17. 17 Consolidated Reporting
  • 18. 1818 COMMON CURRENCY
  • 19. 19 Everything Depends OnThe Count
  • 20. 20 First Rule of Carpentry
  • 21. 2121 ATTRIBUTION MODELLING
  • 22. 22 PathTo Conversion First Exposure Conversion
  • 23. 23 Attribution Modeling – seeing the whole picture
  • 24. 24 Beyond last touch
  • 25. 2525 INSIGHTS
  • 26. 26 Reporting –The First StepTo Insight
  • 27. 27 Real World Insights
  • 28. 28 Multi Dimensional Insights
  • 29. 2929 INTEGRATIONS
  • 30. 30 The Adserver – Hub Of Integration
  • 31. 31 API Integrations
  • 32. 32 The Adserver – Hub Of Integration
  • 33. 33 The Adserver – Hub Of Integration Cross Platform targeting
  • 34. 3434 FRAUD DETECTION
  • 35. 35 Adservers –Your First Layer Of Protection CLIENTS, SITES, DSPs EYERETURN: DSP + AD SERVING
  • 36. 36 Legitimate Cluster Technology. canoe.ca cbc.ca cnews. canoe.ca jam. canoe.ca Torontosun .com slam. canoe.ca
  • 37. 37 Fraudulent Cluster
  • 38. 38 The Honeypot Campaign
  • 39. 39 Bluff Ads Bluff ads have contain no actual clicktag button. A human cannot click on one. Since robots click on the code behind the ads, any click on that ad = fraudulent.
  • 40. 4040 AUDIT TOOLS
  • 41. 41 The Story BehindThe Numbers – AuditTools
  • 42. 42 The Story BehindThe Numbers – AuditTools
  • 43. 43 Your Ads…inThe Wild!
  • 44. 44 Viewability
  • 45. 4545 TAG MANAGEMENT
  • 46. 46 Tag Management Confirmation PageTag Registration PageTag SmartTag Home PageTag
  • 47. 47 Tag Management In Action Generic Ad Home PageVisit Position in Conversion Funnel User puts item in ShoppingCart
  • 48. 4848 EXPERIENCE & CONNECTIONS
  • 49. 49 Experience -Tools Are As Good As the User
  • 50. 50 Adservers HaveThe Connections To Make It Happen SSPs Exchanges Creative Agencies Media Agencies Publishers
  • 51. 51 To wrap it all up