The Power of Social Media

352 views
261 views

Published on

Presented at the IAB Canada 2013 Fall Roadshow by Chris Williams.

This presentation explores the current state of social media marketing in Canada.

Published in: Social Media, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Power of Social Media

  1. 1. 1 The power of social media Copyright © 2013 Interactive Advertising Bureau of Canada
  2. 2. 2 1971 Copyright © 2013 Interactive Advertising Bureau of Canada
  3. 3. 3 2013 Copyright © 2013 Interactive Advertising Bureau of Canada
  4. 4. 4 Same Brand :: Same Position What happened? Copyright © 2013 Interactive Advertising Bureau of Canada
  5. 5. 5 The ingredients • • • • • Emotional On demand Shareable Measurable Has impact on sales • + technology Copyright © 2013 Interactive Advertising Bureau of Canada
  6. 6. 6 Emotional Copyright © 2013 Interactive Advertising Bureau of Canada
  7. 7. 7 On demand - wifi Copyright © 2013 Interactive Advertising Bureau of Canada
  8. 8. 8 On demand – 4G LTE Copyright © 2013 Interactive Advertising Bureau of Canada
  9. 9. 9 Shareable Copyright © 2013 Interactive Advertising Bureau of Canada
  10. 10. 10 Measureable Copyright © 2013 Interactive Advertising Bureau of Canada
  11. 11. Visibile Measures – branded video report Copyright © 2013 Interactive Advertising Bureau of Canada 11
  12. 12. 12 Impact on sales Copyright © 2013 Interactive Advertising Bureau of Canada
  13. 13. 13 STEP BACK A SECOND Copyright © 2013 Interactive Advertising Bureau of Canada
  14. 14. 14 Copyright © 2013 Interactive Advertising Bureau of Canada
  15. 15. 15 Copyright © 2013 Interactive Advertising Bureau of Canada
  16. 16. 16 Copyright © 2013 Interactive Advertising Bureau of Canada
  17. 17. The 5 M’s Copyright © 2013 Interactive Advertising Bureau of Canada 17
  18. 18. 18 Where social CRM can be used Copyright © 2013 Interactive Advertising Bureau of Canada
  19. 19. 19 Social media help desk Copyright © 2013 Interactive Advertising Bureau of Canada
  20. 20. 20 Social media reviews Copyright © 2013 Interactive Advertising Bureau of Canada
  21. 21. 21 Copyright © 2013 Interactive Advertising Bureau of Canada
  22. 22. 22 Astroturfing Copyright © 2013 Interactive Advertising Bureau of Canada
  23. 23. 23 “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” Seth Godin Copyright © 2013 Interactive Advertising Bureau of Canada
  24. 24. 24 What's the difference between these two brands? Copyright © 2013 Interactive Advertising Bureau of Canada
  25. 25. 25 Copyright © 2013 Interactive Advertising Bureau of Canada
  26. 26. 26 What's the difference between these two brands? Copyright © 2013 Interactive Advertising Bureau of Canada
  27. 27. 27 Copyright © 2013 Interactive Advertising Bureau of Canada
  28. 28. 28 What's the difference between these two brands? Copyright © 2013 Interactive Advertising Bureau of Canada
  29. 29. 29 Copyright © 2013 Interactive Advertising Bureau of Canada
  30. 30. 30 Long Haul vs. Gimmick? • Brands that don’t do the legwork are doomed to remain “gimmick” social brands. Copyright © 2013 Interactive Advertising Bureau of Canada
  31. 31. 31 So, what is a social brand? • A social brand starts with a conversation. • The conversation is among consumers • The brand listens and responds quickly and appropriately • The conversation is used to improve the brand, the company, the service • Authentic Copyright © 2013 Interactive Advertising Bureau of Canada
  32. 32. 32 Travel Alberta Copyright © 2013 Interactive Advertising Bureau of Canada
  33. 33. 33 Don’t just take my word for it… Beth Reilly, Kraft foods http://vimeo.com/15632643# Visa, GE, and various B2B http://www.youtube.com/watch?v =bfD1tS9Hogg Leslie Berland, Amex http://www.youtube.com/watch?v= nT_4qt2uHpI Copyright © 2013 Interactive Advertising Bureau of Canada

×