Looking to make your brand more social? In this day and age you need to think strategically about what your goals are online - especially when it comes to social media.
IAB Canada's infographic highlights how planning your social strategy is perfectly aligned with the analogy of
throwing a party.
The BrainStorm Group (now rebranded as Bob's Your Uncle) was instrumental in producing this infographic's design, alongside receiving input from IAB Canada's Social Media Committee.