Release date - September 2013
- Canadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 Billion, significantly narrowing TV’s lead – $3.4 Billion forecast for the Internet in 2013.
- Canadian Internet ad revenues have risen to almost 90% versus TV’s $3.5 billion in 2012, shrinking TVs lead to just +$382 million. The Internet’s share of major media advertising revenue grew to 27.5% in 2012, while TV edged down to 30.9%
- French Canada Online revenue grew by 14% to $559 million in 2012, continuing to represent 19% of total Online Ad Revenues in Canada in 2012, excluding Mobile.
About the Report
The results of IAB Canada’s Annual Canadian Internet Advertising Revenue Surveys are considered the most accurate measurement of Interactive advertising revenues in Canada. First commissioned in 1998, this marks the 15th consecutive year that Online Revenues are being reported and the 7th consecutive year reporting Mobile revenues. NEW this year, the Online and Mobile Survey results have been consolidated into a single 2012 Internet Revenue Report. IAB Canada retains Ernst & Young LLP to conduct the revenue studies. Results of individual respondent submissions are held in strict confidence by Ernst & Young and are released in aggregate form only. See the revenue report Appendix for details of the IAB Canada revenue survey methodology, including how net revenues are calculated and the anonymous “double blind” data collection procedure. The Canadian market totals in this report have been cleared for release by the IAB Canada Board of Directors and the IAB Canada Revenue Methodology Committee, the latter body created to recommend and oversee updates to Revenue Survey distribution lists and questionnaire design that reflect evolving industry needs.