IABC FRance at EME Leadership Institute 2012

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The IABC EME Leadership Institute took place in PAris on Octobe 22, 2012, co-hosted by IABC France. We shared our savoir-faire in terms of events programming and professional development.

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IABC FRance at EME Leadership Institute 2012

  1. 1. Welcome to the 2012 Leadership InstituteBeingExceptionalHow can we excel inDisruptive Times?October 22, 2012 #emeli #iabcfr #iabceme FRANCE
  2. 2. EMELI 2012. Next up ...10:15 - 10:45Claudia Vaccarone & Lise JanodyPresident & Vice-President, IABC FranceBest Practice SessionEvents programming that works! #emeli #iabcfr #iabceme FRANCE
  3. 3. #emeli #iabcfr Best Practice Session Events Programming That Works!October 22nd, 2012
  4. 4. IABC France AT A GLANCE• 2001: Chapter founded• 2003: Hosted first Leadership Institute outside USA• 2005: Hosted EuroComm• Stable membership (between 55 and 70)• Ecosystem of 500+ communications professionals• 330 members on the IABC France LinkedIn Group • 67% in the Paris region IABC France Membership 2011-2012
  5. 5. WHY EVENTS?• Strategic choice: – 2010: Significant drop in membership – Strong need to demonstrate membership value – SHOW, not TELL! IABC dynamic resources – Recognized importance of face value and events as a valuable community building tactic
  6. 6. INGREDIENTS FOR SUCCESS1. A truly committed Board & Events Team2. A successful partnership with AUP3. Two regular formats • Networking • Professional Development Seminars4. Quality of speakers & leveraging the IABC leadership5. Regular dialogue with members6. Events-focused communications program
  7. 7. 2012 -2013 BOARD MEMBERS• Claudia Vaccarone - President• Lise Bissonnette Janody -Vice President• Bob Simpson - Past President• Kristen Sukalac - Secretary• Thomas X. Scott - Treasurer
  8. 8. 2012-2013 EXTENDED LEADERSHIP• Andrew Hennigan - Director of Communications• Eileen Lavergne – Dir. Professional Development & Events• Marie-Laure Blanc - Director of Member Relations• Maureen Jenkins - Co-Director of Career Development• Tatiana Orozco - Co-Director of Career Development• Kristen Sukalac – Dir. of Leadership Awards & Accreditation
  9. 9. 2012-2013 EVENTS COMMITTEE• Victoria Marshall - Event Officer• Clare Mattock - Event Officer• Elisabeth Carroll Simon- Event Officer
  10. 10. SUCCESSFUL PARTNERSHIP: AUP • Global Communications Program (Graduate & Undergraduate) • Campus: 2 central locations • Reciprocal added value: • AUP hosts IABC events - for free • IABC welcomes at events registered students & faculty - for free • Faculty members available to speak and moderate panels • Promotional support
  11. 11. EVENTS PROGRAMMING1. Content marketing approach: – SHOW, DON’T TELL!2. Collective effort, a combination of: – Brainstorming – People coming forth with ideas – Energetic events managers!3. Consistent strong logistics: – AM event breakfast – Evening PD events followed by drinks
  12. 12. EVENTS PLANNING• Competitive analysis• Avoid conflicting dates/events
  13. 13. PROFIT MAKING SCHEME COSTS REVENUES1. Venue: 0€ Members: FREE2. Speakers: 0€ AUP Students: FREE3. Refreshments: 100€ Non-members: 30€
  14. 14. SIGN UP PROCEDURE• Sign up on http://france.iabc.com• Weezevent platform• New mail address recuperated and added to mailing list
  15. 15. EVENTS SEASON 2011/12• 8 seminars – 10 networking events (including Christmas Party)• 3 venues (AUP, Alcatel-Lucent, Eutelsat SA)• Seminars: 342 participants altogether• 23 speakers – 8 different topics• Most attented: Social Media Week event (100 onsite + 233 online)
  16. 16. NETWORKING EVENTS• Regularity • Second Thursday of the Month• Always same venue • Hotel Des Etats Unis (Opera)• Board Members attend • Best spokespersons & advocates• Regular promotion on social channels & by email
  17. 17. PROFESSIONALDEVELOPMENT EVENTS
  18. 18. A SAMPLE OF TOPICS Women in Communications: A Velvet Ghetto Still?Weaving localization into web content strategy March 2012 May 2012 Social Media in Corporations: Empowerment Internal Social Networks: or Surveillance? Lessons From the Trenches Feb 2012 Oct 2011 Les grandes tendances Brand Content: The mesurées de Enterprise as Publisher la communication Nov 2011 Sept 2011
  19. 19. A SAMPLE OF TOPICS Digital Branding: The Latest Trends and What You Need New Challenges for to Do About Them Oct 2010 Communicators in the Digital Workplace Apr 2011 The Power of Stories: How Corporations, NGOs and Professionals Use Storytelling to Engage With The B2B Challenge: Their Audiences Mar 2011Integrating Social Media inCommunications Strategies March 2011 PR People and Journalists: A Working Relationship for the Social Media Age Nov 2010 Developing International Communications Plans and How to prepare for a crisis and Deploying Them Locally communicate when one happens Jan 2010 Dec 2010
  20. 20. QUALITY OF SPEAKERS• Leveraging the IABC leadership• High Profile International Speakers
  21. 21. REGULAR DIALOGUE WITH MEMBERS• Formal: Polls & Surveys• Informal: At networking events• Meeting the demand for PD in terms of : – Formats & timing – Topics• Evaluation Forms
  22. 22. EVENTS PROMOTION• Events-focused communications program PRE-EVENT: POST-EVENT: 1. Email shots 1. Event write-up on IABC France blog 2. Social Media 2. Viral push of event’s pictures 3. Board Members Personal Contacts
  23. 23. MERCI!FRANCE@IABC.COM @IABC_France
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