IABC France AGM 2014: Review and New Strategy
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IABC France AGM 2014: Review and New Strategy

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This presentation was given at the IABC France AGM 2014 to share review highlights of 2013-2014 and introduce the new program and collaborative strategy for 2014-2015 with a new leadership structure.

This presentation was given at the IABC France AGM 2014 to share review highlights of 2013-2014 and introduce the new program and collaborative strategy for 2014-2015 with a new leadership structure.

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IABC France AGM 2014: Review and New Strategy Presentation Transcript

  • 1. Annual General Meeting June 18, 2014
  • 2. Agenda 18:00 Welcome 18:05 2013-2014 Highlights 18:20 Elections 18:35 Rapido Presentations 18:55 Engage-Transform-Ignite: 2014-2015 Strategy 19:20 Tell Us What You Want 19:50 Report Back & Wrap-Up 20:00 Networking Drinks & Bites 18/06/2014 2
  • 3. 2013-2014 HIGHLIGHTS Lise Bissonette Janody - Leadership Overview Tom Scott - Treasury Sean Ryan - Professional Development Events Danielle Savage - Career Development Initiatives Claudia Vaccarone - EMENA: Members-At-Large 18/06/2014 3
  • 4. Evolution of the IABC France Bank Account Balance  0  €   2  000  €   4  000  €   6  000  €   8  000  €   10  000  €   12  000  €   Balance  June  1,  2011   Balance  June  1,  2012   Balance  June  1,  2013   Balance  June  1,  2014   10,935.73 9,043.02 8,961.33 9,148.70
  • 5. 1  940  €    749  €   Monies  received  from   chapter-­‐held  acBviBes   Membership  rebates  from   IABC  InternaBonal   Income June 1, 2013 to June 1, 2014 € 2,689
  • 6. Expenses June 1, 2013 to June 1, 2014 2  109  €    600  €    84  €   Payments  to  vendors/ reimbursements   Grants  and  scholarships   Charges  for  bank  account   € 2,793
  • 7. Details for June 2014 and June 2013 (previous period figures) Monies received for Chapter-held activities € 1,940 (€ 2,674) Membership rebates rec'd from IABC International € 749 (€ 989) € 2,689 (€ 3,663) Payments to vendors/reimbursements to Board Members (expenses reimbursed for activities and meetings; team dinner) € 2,109 (€ 2,482) Payments made to speakers and their related expenses € 0 (€ 433) Grants and scholarships (IABC EuroComm) € 600 (€ 300) Advertising Expenses € 0 (€ 446) Charges for bank account € 84 (€ 84) € 2,793 (€ 3,745) Balance June 1, 2011 € 10,935.73 Balance June 1, 2012 € 9,043.02 Balance June 1, 2013 € 8,961.33 Balance June 1, 2014 € 9,148.20
  • 8. Fewer and Higher Profile Events + Structured Networking •  Inbound Marketing Workshop with Hoi Moon, HubSpot & EPWN –  70 attendees •  Power of Social Media Joint Conference with OECD –  230 attendees –  Speakers from Paris, London, Los Angeles (OECD, the bureau, Snapicious, Twitter, Google, IABC France) •  Thought Leadership Seminar with Eileen Lee Lavergne, Kirsty Lepage and Jonathan Duff –  25 attendees •  7 networking gatherings at new venues –  Café Lateral, Chez Claude, Bouclier de Bacchus, Café Beaubourg
  • 9. Strategy& (formerly Booz & Company) Kering BNP Paribas Cisco Events Committee: Sean Ryan, Elizabeth Caroll Simon, Victoria Marshall, Alec Walker-Love
  • 10. Strategic Partnership with Specialized Recruiters •  Promote IABC France as a gateway to quality candidates •  Engage with recruiters specialized in communications & marketing eg. VMA •  Leverage our ability to reach out to IABC Belgium, UK, etc., to exchange and grow pool of regional/international opportunities. •  Encourage selected headhunters to join the IABC France LinkedIn group; attend networking or other events •  Several targeted job offers were identified and forwarded to members over the past months. → Please share relevant opportunities! Career Development Committee: Danielle Savage, Tatiana Orozco, Kasha Dougall
  • 11. •  Chapters Liaison •  Leadership Institute •  Value proposition •  EuroComm business model •  MENA analysis •  Members at Large analysis and program •  Websites, •  Speakers bureau •  Senior Leader Forum •  Partnerships with associations or conferences 18/06/2014 11 2013/2014 Board Portfolio Claudia Vaccarone Director-At-Large
  • 12. 18/06/2014 12
  • 13. #IABC14 #IABC1417 #IABCieb 18/06/2014 13
  • 14. IT’S RAPIDO! 3 presenters, 5 mins/each, max. 20 slides 18/06/2014 14
  • 15. to develop meaningfully 2014-2015 Leadership Strategy & Plan 7 June 2014 your leadership mindset your professional value ENGAGE TRANSFORM IGNITE
  • 16. Recap on Past Focus Reinforced   membership  value  thru   regular  prof  dev  events   in  mixed  format  (11)   • Introduced  FREE  workshops   for  members   • Higher  non-­‐member  pricing   strategy   Facilitated  outreach  to   non-­‐members  with  fewer   but  hi-­‐visibility  bigger   events  &  networking  (5)   • Partnered  with  EPWN,  Hoi   Moon,  OECD   • lower  rates  for  non-­‐members   • Engaged  with  recruiters   Move  forward  by   adopBng  a  more   holisBc  approach:   Profile/Demographics   Product/Services   Mission/Purpose     Issue: Volunteer-intensive focused narrowly on events Issue: Perceived value unclear for members 18/06/2014 16 2012-2013 2013-2014 2014-2015
  • 17. SWOT - TOWS Strengths   • Mature  staying  power  of  IABC  >  10  yrs   • InternaBonal  profile  &  members  in  main   communicaBons  profession   • Ready  access  to  a  network  of  experienced   peers   • Good  consistent  reviews  of  PD  events   • Die-­‐hard  volunteers  see  value   Weaknesses   • Membership  value  not  clear   • Assets  are  fragmented  &  not  easily  found   • Low  sense  of  volunteer  team  cohesion   • Lack  of  French  market  visibility  outside  a   small  circle   OpportuniBes   • Low-­‐hanging  fruit  -­‐  lapsed  members   • Access  to  internaBonal  diverse  content  &   resource  for  Prof  Dev  if  needed   • Beaer  European  representaBon  in  Exec   Board/global  leadership   • New  global  digital  plaborm  -­‐  Fall  2014     Threats   • Survival  depends  on  volunteer  engagement   • Member  aariBon  rises  as  people  move  or   get  disenchanted   • CompeBBon  for  stakeholders’  Bme  &   aaenBon   • Value  undermined  by  free  online  resources   18/06/2014 17
  • 18. Shift to Program Focus OpportunisBc   Strategic   Relevance   &  Value   Action Wishlist: 1.  Need to understand what is “value” to get stakeholders engaged 2.  Engage members to help shape what they expect and want 3.  Better leadership training & cohesion to facilitate collaboration/coordination 4.  Recognize volunteers for competent skills and not just efforts 5.  Leverage and align with ready global resources and assets 6.  Work with EMENA for joined-up member experience
  • 19. •  Leverage and contribute to the IABC Body of Knowledge –  Surface IABC-provided resources that are underexploited by members –  Plug local resources into the global network Building on Research-Based Career Roadmap 18/06/2014 19 •  Start with our profession’s purpose and our members individual purposes •  Build on the core principles underlying professional performance •  Ensure something for the 4 major career profiles Source: Global IABC
  • 20. IABC’s Value to You Lapsed  Members   ExisBng  Members   Volunteers     ExisBng  +  ProspecBve     •  Why  you  joined?   •  Why  you  lapsed?   •  What  would  convince  you  to  re-­‐join?   •  Why  you  joined?   •  What  value  you  find  unique  to  IABC?   •  Will  you  renew  -­‐  why?   •  What  one  reason  you’ll  renew?   •  Why  volunteer?   •  What  will  help  us  be  more  efficient/ effecBve?   •  How  does  it  meet  our  expectaBons?   18/06/2014 20 Is our USP really professional development? For which profile? To what end?
  • 21. Voice of Volunteers 18/06/2014 21 To be connected to the profession. To develop my local and international network. To help shape IABC to become what I’m seeking. To be recognized as a leader by my peers. To learn from senior professionals. To put new ideas to work as a professional. To be connected to a unique global community of people, content, services, in the profession.
  • 22. Current IABC Services & Resources Global •  Communication World e-magazine •  Knowledge Centre •  Research Foundation •  Accreditation Program •  Gold Quill Awards Program •  Online membership and service resource •  Prof Dev Webinars •  Annual World Conference Our Chapter •  A local like minded community •  Professional Development Seminars & Workshops •  Local Networking events •  International community forums •  Identifying local job offers •  Interface to regional resources/ networks: content, speakers, contacts, services 18/06/2014 22 Regional •  EuroComm regional conference •  Leadership Institute •  Outreach with 9 chapters •  Speakers Bureau •  Springboard to intl programs and committees •  Partnership with other Association and Events (MEPRA, Davos, etc.)
  • 23. 18/06/2014 S.M.A.R.T. Objective to Execute Measurable   • Each  program  built   on  3-­‐modules:   • Content:  blog/ report/arBcles/ story-­‐telling,  etc.   • Member  Outreach   -­‐  SM/Networking   • Event  -­‐  Physical/ Virtual   • Anchored  by  a   Comms  module   • EvaluaBon  for  each   module  &  program   Achievable   • 3  programs:  1  per   quarter   • 4  leadership   clusters  for  each   program   • CollaboraBve   shared  leadership   for  each  module   RealisBc   • Each  leadership   cluster  outlines  bite-­‐ size  chunks  of  work   • Volunteers  rotate  to   spread  type  of   workload  and   acquire  broader   exposure  and   experience   Time-­‐focus   • Q0:  Jul-­‐Sep   • Q1:  Oct-­‐Dec   • Q2:  Jan-­‐Mar   • Q3:  Apr-­‐June   • Volunteer   leadership  cluster   rotaBon  defined  by   end  Aug     • Early  Dec:  reassess   program  plan  for  Q2   • Early  Mar:  reassess   program  plan  for  Q3   1) Deliver accessible programs relevant to personal, professional and business development; thru 2) synchronized “bite-size chunks” of collaborative and rotative volunteer leadership. Specific
  • 24. Q1 Program & Leadership Cluster: Example 1 18/06/2014 24 Content   Curate   Commu nicate  Create   Comms   Email   Twiaer   LI   Groups  FB   Blog   Upload   Outreach   Networking/ Social  Media   Lapsed/ New  Members   Event   Program/ Speakers   RecepBon  PromoBon   Digital Communications Anna Alec Claudia Kristen Sean KashaEileen Danielle TomTatiana VictoriaLise
  • 25. Q2 Program & Leadership Cluster: Example 2 18/06/2014 25 Content   Curate   Commu nicate  Create   Comms   Email   Twiaer   LI  Groups  FB   Blog   Upload   Outreach   Networking/ Social  Media   Lapsed/ New  Members   Event   Program/ Speakers   RecepBon  PromoBon   Managing Strategic Communications ??? ??? Claudia Eileen Sean Kasha ??? Danielle Tom Tatiana Victoria Anna
  • 26. 2014-2015 Leadership Team and Die-Hard Volunteers 18/06/2014 26 TBCTBC TBCTBC TBC
  • 27. Program Themes to Brainstorm & Focus 18/06/2014 27 Program  Themes  &  Subthemes   Founda4on   Generalist/ Specialist   Strategic   Advisor   Business   Leader   Digital  CommunicaBons   -­‐  As  communicators,  what  does  it  mean  to  be  digital?     ✔     ✔     ✔   Career  Development  and  Management   -­‐  5  things  to  stay  marketable  in  a  tough  job  market     ✔     ✔     ✔   Designing  and  Managing  Strategic  CommunicaBons   -­‐  Building  an  integrated  global  plan   -­‐  Strategic  communicaBons  means  business     ✔       ✔   ✔       ✔   BoosBng  Employee  Engagement  for  Beaer  Business   Results     ✔     ✔   CommunicaBons  for  Business  Impact   -­‐  The  role  of  communicaBons  in  business  ethics   -­‐  CommunicaBons  in  CSR   -­‐  Sepng  up  for  crisis  communicaBons     ✔ ✔   ✔     ✔   ✔   ✔     ✔   ✔   ✔  
  • 28. Program Themes: each peaking at a different time (With example activities) 1st  Qtr   2nd  Qtr   3rd  Qtr   18/06/2014 28 Panel event Guest blog from panellist Thematic networking Curated content on theme Recap blog article
  • 29. Program Themes: each peaking at a different time (With example activities) 1st  Qtr   2nd  Qtr   3rd  Qtr   18/06/2014 29 Workshop event Relevant member profiles Thematic networking Curated content on theme Recap blog article
  • 30. Governance & Benefits •  Better heads-up will mean better planning around work schedules •  Manageable chunks of work •  Spread/shared workload •  Exposure to learn by doing •  Develop collaborative & diverse leadership skills •  Form meaningfully work relationships with different peers •  Year’s themes and plan visible to all •  Volunteers can engage at any time during the year •  But recognized as part of leadership team if: –  Commit to a min. of 2 program quarters in different rotative roles –  Contribute to the AGM and yearly planning 18/06/2014 30
  • 31. TELL US WHAT YOU WANT BREAK-OUT SESSION - GROUPS OF 6-7, 25 MINS 18/06/2014 31
  • 32. Choose Your Top 3 Choices 18/06/2014 32 Program  Themes  &  Subthemes   Number   ONLY  3   Choices   Found a4on   Genera list/ Special ist   Strate gic   Advis or   Busin ess   Leade r   Digital  CommunicaBons   -­‐  As  communicators,  what  does  it  mean  to  be  digital?     ✔     ✔     ✔   Career  Development  and  Management   -­‐  5  things  to  stay  marketable  in  a  tough  job  market     ✔     ✔     ✔   Designing  and  Managing  Strategic  CommunicaBons   -­‐  Building  an  integrated  global  plan   -­‐  Strategic  communicaBons  means  business     ✔       ✔   ✔       ✔   BoosBng  Employee  Engagement  for  Beaer  Business  Results     ✔     ✔   CommunicaBons  for  Business  Impact   -­‐  The  role  of  communicaBons  in  business  ethics   -­‐  CommunicaBons  in  CSR   -­‐  Sepng  up  for  crisis  communicaBons     ✔ ✔   ✔     ✔   ✔   ✔     ✔   ✔   ✔  
  • 33. Or, Share Your Desired Themes 18/06/2014 33 Program  Themes  &  Subthemes   Founda4on   Generalist/ Specialist   Strategic   Advisor   Business   Leader  
  • 34. Share with Us •  Members –  Why you joined –  Why you will/will not get involved –  What will encourage you to renew •  Non-Members –  Why have you not joined/renewed –  What would encourage you to join/sign up again 18/06/2014 34
  • 35. GROUP REPORT-OUT Facilitators: Sean, Kristen, Tom, Kasha, Anna, Danielle 18/06/2014 35
  • 36. Re-Assess/Improve Fruitful Initiatives Recruitment/Job   PosBng  Tie-­‐Ups  in   CommunicaBons  &   MarkeBng   Pricing  strategy  to   differenBate  real  value   for  members   Community  database:   members  &  non-­‐ members   Themed  networking   events  beyond  X’mas/ Galleae  des  Rois   Partnership  and  mixed   format  of  events   Up-­‐skilling  on   collaboraBve  tools:   Asana,  SurveyMonkey,   MailChimp,  website/ blog,  etc.   Volunteer  recogniBon:  eg.   • CerBficate  of  RecogniBon  for  Volunteer  Leadership     • A  professional  reference  from  President/VP/colleague   of  choice     • Grants/scholarship  to  select  conferences   • Paid  webinar  18/06/2014 36
  • 37. Our Goal, Vision, Mission & Values … Values  -­‐  Our  Guiding  Philosophy?   IABC  Core  Principles  (ethics,  strategy,  analysis,  context,  engagement,  consistency)  +  CRISPA:   collaboraBve,  respecbul,  inclusive,  supporBve,  professional  and  accountable.   Mission  -­‐  How  Do  We  Plan  to  Go  About  It?   Deliver  on-­‐hand  professional  development  programs  inline  with  IABC  Global  Standards  thru   collaboraBve  and  rotaBve  volunteering,  providing  pracBcal  leadership  exposure  and  development.   Vision  -­‐  What  Greater  Cause  Do  We  Serve?   Serve  as  the  go-­‐to  source  and  quality  network  for  members  to  acquire  inexpensive  professional   development  and  contacts  in  internaBonal  business  communicaBons  to  be  at  the  top  of  their  game.   What  Problem  Are  We  Solving  For?   ArBculate  &  Deliver  Clear  Career  &  Professional  Value  to  Encourage  Member  Engagement  &  RetenBon   18/06/2014 37
  • 38. 18/06/2014 38 Things do not change. We change. -- Henry D. Thoreau Chance favors the connected mind. ― Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation