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The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
The Five Key Trends Defining Internal Communication in 2013
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The Five Key Trends Defining Internal Communication in 2013

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This presentation was delivered by Melissa Dark of Melissa Dark & Associates at the IABC Victoria Internal Communications Masterclass in October 2013.

This presentation was delivered by Melissa Dark of Melissa Dark & Associates at the IABC Victoria Internal Communications Masterclass in October 2013.

Published in: Business, Technology
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  • 1. The Five Key Trends Defining Internal Communication in 2013
  • 2. 5 Key Trends 1. Digital communication 2. Global communication 3. Measurement 4. Operating model 5. Change 6. A small exercise
  • 3. 1. Digital Communication
  • 4. Digital Communication • The emergence of the “digital communication manager” who bridges the gap between comms and IT • The need to meet the expectations of employees who increasingly consume media online, outside of work • Graphics, video, gamification - content as entertainment • The need to give up control – making the switch from “controller” to “facilitator” • The challenge of making it happen!
  • 5. 2. Global communication
  • 6. Global Communication • Balancing consistency vs cut-through • Trust regional reps to do what’s needed • Can sometimes be caused by not having solid key messaging established as part of strategy • Again, it’s about being facilitators, not controllers
  • 7. 3. Measurement
  • 8. Measurement • Time to stop with the excuses • If you’re serious about being taken seriously, you need the numbers • Sometimes, measurement is much easier than we think (and sometimes it’s not!) • Yes, it’s not always about numbers – what are we going to do about that?
  • 9. 4. Operating model
  • 10. Operating model • Centralised/decentralised • Generalist – specialist – generalist • “Seat at the table” • It’s a good time to be an internal communications professional
  • 11. 5. Change
  • 12. Change On that note... ... time for a change ... ... of presenters! But before I hand over...
  • 13. Room assessment • Nominate your top three issues in your table groups • Chose from the four I’ve presented, or add something new • Digital communication • Global communication • Measurement • Operating model • ??? • Scribe at each table to create the list • I’ll collate and share results
  • 14. Melissa Dark, MA, ABC mdark@melissadark.com.au www.melissadark.com.au

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