Corporate Marketing Integration: Merging Traditional And Digital Media

Corporate Marketing Integration: Merging Traditional And Digital Media January 5 2012

First, definitions• Traditional Media

First, definitions• Digital Media

Inception.

Turning A Barge

Must-Haves• Top down support• Team buy-in• Understanding• Expertise• Process

Must-Haves – Southern States• Top down support: CEO/CMO• Team buy-in: Suck it up• Understanding: Research• Expertise: Internal/external• Process: Framework

So, what are we doing

So, what are we doing• Radio• TV• Print• Billboard• Circulars• Direct Mail• In-store

So, what are we doing• E-Blasts• Search• Social• Display• Mobile• Video

Results• Organic rankings increased• Cost Per Acquisition reduced• Social engagement• In-store buzz• Ongoing market studies…

Adaptation & Evolution.

Lessons Learned & Tips• Top down buy-in• All about the customer• Open mind• Start today• Have support• Do it right

Questions?• Contact: – Jesson Zafar • jesson.zafar@sscoop.com (Southern States) – 804-281-1179 • jessonezafar@gmail.com (Business/Personal) – 804-201-7596 • Twitter: @jessonzafar • LinkedIn

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Corporate Marketing Integration: Merging Traditional And Digital Media

by IABCRichmond on Feb 06, 2012

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Corporate Marketing Integration: Merging Traditional And Digital Media — Presentation Transcript