Corporate Marketing Integration: Merging Traditional And Digital Media
Corporate Marketing Integration:Merging Traditional And Digital MediaPart 2 February 2 2012
Integrating Digital & Traditional Use social media to SUPPORT not to REPLACE traditional media Ensure consistent messaging to your clients and customers For example, communicate the same sales and offers via print that you do online Use digital marketing to drive traffic to your physical locations and/or your online business & services
Social Media Marketing Options Facebook Massive potential for engaging with clients and customers in a conversational tone Twitter Great tool for market research & engagement and outreach LinkedIn Professional network great for organizations YouTube High search volume and great engagement potential Google+ Still researching, but growing in popularity so good to keep an eye onKey Point: Research your options & target audience to choose what is right for your firm or organization!
Online Marketing Strategy: Examples Determine marketing goals Rural & Commercial customers Ongoing customer research Information & advice How-to…from homeowners to farmers Testing various methods/vehicles Analytics, campaign activity, social insights Embrace change and roll with it!
Gaining Support From Employers Buy-in & strategy Keyword data Trending topics Online customer opportunity
Gaining Support From Employers Getting “buy-in” from your employer Do your research and share the facts NOT just the thoughts & opinions Prove that your target audience is present on the social media networks you’re proposing Brainstorm strategy for how to implement your social media marketing plan
Getting Folks On Board Understand internal/external functions Use data Focus on ROI & Opportunity Cost Data for SEO & PPC v. Social
Social Media Time Management Hootsuite www.hootsuite.com CoTweet www.cotweet.com Digsby www.digsby.com Mobile Apps Twitter, Facebook, YouTube, LinkedIn