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The brave new/old world of Content Marketing!
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The brave new/old world of Content Marketing!

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Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... …

Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... or your clients!

Published in: Business

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  • 1. The Old/NewWorld ofContentMarketingThursday, January 10, 2013
  • 2. Marketing … Then Interruption-basedFocused on features and benefits High-pressure
  • 3. Marketing … NowInterruption-based?Features & benefits?High-pressure?
  • 4. What Is Content Marketing?“Basically, content marketing is the art of communicating with your customers and prospects without selling.” - Content Marketing Institute
  • 5. Traditional Marketing Billboards Print AdsDirect MailOnline AdsPromotional Emails
  • 6. Content MarketingHow-To Videos WebinarsWhite Papers BlogsE-Newsletters
  • 7. Traditional Marketing = “Buy my stuff” Content Marketing =“How can I help?”
  • 8. Traditional MarketingContent Marketing
  • 9. A Tale of Two Friends
  • 10. CASE STUDY: US ARMY
  • 11. Over 170 bloggersOver 10,000 visits per month
  • 12. CASE STUDY: BLENDTEC
  • 13. BlendTec 700% increase in sales revenueOver 500,000 YouTube subscribers Over 219 million video views
  • 14. GREAT! … UH, WHERE DO I START?
  • 15. Step 1: Know Your Customer
  • 16. Step 2: Know Your Content Sources
  • 17. Step 3: Choose Your Media
  • 18. Step 4: Choose Your Delivery Method
  • 19. Step 5: Make a Plan
  • 20. Step 6: Execute, Measure, Revise
  • 21. QUESTIONS?
  • 22. Want to know more?Rachel Parkerresonancecontent.comrachel@resonancecontent.com713-595-6639