Social Media Marketing Made Simple

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Slelley Roth, of Springboard Social Media, shares wisdom, tips and tricks with the Entrepreneurs Strategic Interest Group (ESIG) of IABC Houston.

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Social Media Marketing Made Simple

  1. 1. Social Media Marketing Made Simple A Best Practices and Strategy Overview Shelley Roth Springboard Social Media Trainer | Consultant | Speaker | Author http://shelleyroth.com Constant Contact Solution Provider
  2. 2. Marketing Today = BuildingRelationships
  3. 3. 3 Steps to Building Relationships Email marketing What are Social Networks?  Trusting relationships  Nurture early relationships  Encourage broader relationships through SMM Friends Customers Social media marketing  Uses your raving fans to acquire new customers Followers  Connect with prospects  Encourage deeper relationships through EM Friends You Prospects Followers Step 1: Step 2: Step 3: Great customer Connections that enable Content that engages experience ongoing dialog and spreads Copyright © 2011 Constant Contact, Inc. 3
  4. 4. What Is Social Media Marketing? Copyright © 2010 Constant Contact, Inc.
  5. 5. Social Media is the New Word of Mouth Source: Neilson Global Trust in Advertising Survey, 2007 5 Copyright © 2010 Constant Contact, Inc.
  6. 6. ENGAGEMENT is KEY ENGAGE It’s all about ur relevance.. why should I share, comment, like? W.I.I.F.M.? # of LIKES on Facebook Page not important “Talking About This” (comments, shares, likes, events) Copyright © 2010 Constant Contact, Inc. 6
  7. 7. Consumers Have Control Marketing Must Adapt Goal of Marketing now: “Get found” by customers who are looking + TOMA Top of Mind Awareness!! Copyright © 2010 Constant Contact, Inc. 7
  8. 8. Five Types of People:Leverage Relationships to Inspire Engagement Raving Prospects Disinterested Fans Customers Suspects Copyright © 2010 Constant Contact, Inc. 8
  9. 9. Social Media Marketing Is…Building your social networkof fans, followers, and connections, usingRelevant and interesting content that is shared,allowing you toReach and engage more people andDrive more business.
  10. 10. Social Networking , a Fad? Social Media Revolution
  11. 11. Be Where Your Customers Are Social Content Reviews & Location-Based Social Networks Sharing Ratings Sites Services Bookmarking The sites that your customers and members are using  The sites that your partners & suppliers are using  The sites that your competitors are using Copyright © 2010 Constant Contact, Inc. 11
  12. 12. Creating a PresenceLook good! Be polishedand professionalComplete your businessprofile  Description  Contact information  Website URL  Join My Mailing ListBrand your presence  Logo, pictures, background, videosAdd starter content Copyright © 2010 Constant Contact, Inc.
  13. 13. Example:Belleville Farmer’s Market Copyright © 2010 Constant Contact, Inc.
  14. 14. 15Copyright © 2010 Constant Contact, Inc.
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  18. 18. DingoDingo had 330 Likes onFacebook & 8,934 EmailsubscribersThey wanted to get to5,000 Likes & add moreemail SubscribersDingo decided to launchtheir own “Groupon”Campaign Copyright © 2010 Constant Contact, Inc. 19
  19. 19. Dingo Brand your email!Dingo sent an EmailCampaign to 8,934subscribers 20
  20. 20. DingoDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and Twitter Copyright © 2010 Constant Contact, Inc. 21
  21. 21. DingoDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook App Copyright © 2010 Constant Contact, Inc. 22
  22. 22. DingoDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook AppDingo kept their fans upto date on their progress Copyright © 2010 Constant Contact, Inc. 23
  23. 23. DingoDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook AppDingo kept their fans upto date on their progressDingo’s fans shared theircampaign through socialnetworks and on theirown Blogs Copyright © 2010 Constant Contact, Inc. 24
  24. 24. Dingo Dingo now has 6,329 Likes and 14,140 Subscribers It took them 3 days! Copyright © 2010 Constant Contact, Inc. 25
  25. 25. Building Your NetworkUse a variety of ways to expandyour network:1. Send an invitation to your email list2. Add interactive social icons to your  Website  Email Campaigns (in a sidebar, in the footer)  Outgoing Email Signature  Business Card*  Printed Collateral: mailers, flyers, invoices, etc.3. Put a sign in your storefront window4. Add a message to your voicemail 5. Include a note on point-of-sale receipts and house coupons 26 *http://brandyoumadeeasy.com
  26. 26. Measuring Effectiveness:The SwineryThe Swinery is aspecialty butcher shopin SeattleThey sent an emailnewsletter to 3,765subscribersReceived 816 opens(22%)But it was viewed anadditional 485 times &”liked” by 181 readers Represents a 60% increase in reach
  27. 27. Managing Your Time Managing Your Time and Activities Copyright © 2010 Constant Contact, Inc. 28
  28. 28. Do it Daily, But Don’t Overdo ItAdvice from Gail Goodman,CEO of Constant Contact: “Keep your time spent in check; doing social media right does not mean doing it a lot.”  It is important to stay active! 15 minutes a day, 3 times a week is more than most small businesses.  If you communicate too much people might not think you are serious about your business Copyright © 2010 Constant Contact, Inc.
  29. 29. Popular Tools Used ToMonitor and Manage your TimePopular time management and monitoring tools include:  Google Alerts  HootSuite  TweetDeck  RSS  NutshellMail Copyright © 2010 Constant Contact, Inc. 30
  30. 30. NutshellMail: Efficiently Monitor Activity Interact From One Place = Your Inbox Copyright © 2010 Constant Contact, Inc. 31
  31. 31. Use NutshellMail to Engage,on Your Time Track your Page Insights Sign up for a Free NutshellMail Account. www.nutshellmail.com Read Fan comments Reply from your Inbox Copyright © 2011 Constant Contact, Inc. 32
  32. 32. Time Saving Tools http://twentyfeet.com Snapshot of all social media sites http://hootsuite.com preschedule/manage updates http://ping.fm preschedule updates http://nutshellmail.com Manage + monitor your brand via proactive email summary http://bit.ly – schedule/track/shorten urls www.google.com/alerts -monitor what is being said about you, your company, competition Copyright © 2010 Constant Contact, Inc. 33
  33. 33. In A Pickle Restaurant -Customer Success Story In a Pickle Video
  34. 34. Rule to Live By with Social Networks IF you DON’T want it PUBLIC, DON’T post it Copyright © 2010 Constant Contact, Inc. 36
  35. 35. Next Steps Copyright © 2010 Constant Contact, Inc. 37
  36. 36. Take the Next Step Email + Social = Success, Guaranteed. Sign up for a free Email Marketing trial. Satisfaction guaranteed. Arm yourself with the tools, playbook, and coaching to get your first campaign in front of your email subscribers and social networks. Watch your business grow! Sign up today! Provide your card and we’ll follow up. or Call toll-free: 866-876-8464 Attend a Free Webinar Get a Social Media Quickstart! Learn more about how social media Get started building connections marketing can help small business and through social media marketing, nonprofits optimize marketing efforts. today! constantcontact.com/learning-center socialquickstarter.com Copyright © 2011 Constant Contact, Inc.
  37. 37. Business is Personal• “Trust Economy” is built on networks of like-minded people• Trust is the new Currency!• Join groups with similar interests, and stay informed –Use your real name –Don’t beat your own drum –People read your digital body language Stop thinking Sales… Start thinking Relationships
  38. 38. NEW: Springboard InsiderCircle Monthly Social Media Support Program 1st Monday of each month 11-12:30 Dynamic + Information Packed Social Media training + Q&A Webinar + Secret FB Group • Stay Current with social media marketing integration and mastery • Grow your Business and your Revenue • Share, collaborate and support one another. Meet and engage with like minded people $28 per month OR Sign Up TODAY $19 Next session is Feb. 6th. BONUS: Receive recordings of first 2 sessions on Timeline and LinkedIn Springboard Insider Circle Social Media Support Group
  39. 39. Springboard Webinars + Workshop + Plans Develop a Social Media Roadmap-(Strategic Plan for your Business) Private Training + Consulting on Social Media Business Strategy-Starter Package “How To” Classes on Facebook, LinkedIn, Google+ and QR Codes Facebook Custom Landing/Welcome Page $199 Brand You-Social Media Portal-$200 “Care and Feeding” of your Social Media Network- starting at $350/monthCopyright © 2011 Constant Contact, Inc. 41
  40. 40. Upcoming Events + Newsletter Jan. 25th, I’m on LinkedIn, Now What? The Egg and I Restaurant, Katy Freeway/Bingle. $35 Feb. 6th, Webinar-Social Media Insider Group Feb 22nd, Facebook, QR Codes, Social Media Marketing Made Simple…..Marriot Airport Location $20 Join a Facebook Mastermind Group Email sroth@shelleyroth.com for details-4 businesses for 12 weeks Video Newsletter: Springboard Social Media Video Tips: Sign Up for Video Newsletter Constant Contact Events Calendar Springboard Calendar of EventsCopyright © 2011 Constant Contact, Inc. 42
  41. 41. Buy the Book Today….$15Cash orCredit Card (squareup.com)Available on Amazon
  42. 42. QUESTIONS
  43. 43. Thank You & Questions Shelley Roth Social Media Trainer | Consultant | Speaker http://shelleyroth.com sroth@shelleyroth.com http://fb.com/springboardworks http://twitter.com/@springboardw http://www.linkedin.com/in/shelleyroth http://youtube.com/springboardw Sign Up For Social Media Video Tipster Newsletter Upcoming Seminars www.constantcontact.com/houston Insight Provided by KnowHow Visit: www.constantcontact.com/learning-center Copyright © 2011 Constant Contact, Inc. 45

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