Social Media Marketing Made Simple A Best Practices and Strategy Overview Shelley Roth Springboard Social Media Trainer | Consultant | Speaker | Author http://shelleyroth.com Constant Contact Solution Provider
Social Media Marketing Is…Building your social networkof fans, followers, and connections, usingRelevant and interesting content that is shared,allowing you toReach and engage more people andDrive more business.
Social Networking , a Fad? Social Media Revolution
Building Your NetworkUse a variety of ways to expandyour network:1. Send an invitation to your email list2. Add interactive social icons to your Website Email Campaigns (in a sidebar, in the footer) Outgoing Email Signature Business Card* Printed Collateral: mailers, flyers, invoices, etc.3. Put a sign in your storefront window4. Add a message to your voicemail 5. Include a note on point-of-sale receipts and house coupons 26 *http://brandyoumadeeasy.com
Measuring Effectiveness:The SwineryThe Swinery is aspecialty butcher shopin SeattleThey sent an emailnewsletter to 3,765subscribersReceived 816 opens(22%)But it was viewed anadditional 485 times &”liked” by 181 readers Represents a 60% increase in reach
Business is Personal• “Trust Economy” is built on networks of like-minded people• Trust is the new Currency!• Join groups with similar interests, and stay informed –Use your real name –Don’t beat your own drum –People read your digital body language Stop thinking Sales… Start thinking Relationships
NEW: Springboard InsiderCircle Monthly Social Media Support Program 1st Monday of each month 11-12:30 Dynamic + Information Packed Social Media training + Q&A Webinar + Secret FB Group • Stay Current with social media marketing integration and mastery • Grow your Business and your Revenue • Share, collaborate and support one another. Meet and engage with like minded people $28 per month OR Sign Up TODAY $19 Next session is Feb. 6th. BONUS: Receive recordings of first 2 sessions on Timeline and LinkedIn Springboard Insider Circle Social Media Support Group