Self promotion

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Self promotion

  1. 1. Welcome <ul><li>Find Us Here </li></ul><ul><li>IABC Houston www.IABCHouston.com </li></ul><ul><li>/ IABCHouston </li></ul><ul><li>Twitter Hash Tag #iabchou </li></ul>
  2. 2. Business Goals <ul><li>Spending money </li></ul><ul><li>Growth </li></ul><ul><li>Sell business </li></ul><ul><li>Enough that spouse can retire </li></ul><ul><li>Support self and family </li></ul>
  3. 3. Positioning Your Company <ul><li>Differentiation </li></ul><ul><li>Expertise </li></ul><ul><li>Track Record </li></ul><ul><li>Consistent Message </li></ul><ul><li>Predictable/Repeatable Process </li></ul><ul><li>Other Clients </li></ul>
  4. 4. Positioning Your Company <ul><li>Mission – Who we are… </li></ul><ul><li>Vision – What we do… </li></ul><ul><li>Products/Services – What we offer… </li></ul>
  5. 5. Communicating Your Position <ul><li>What can your company do? </li></ul><ul><li>How is your company the solution? </li></ul><ul><li>Why is it easy to work with your company? </li></ul><ul><li>What do others need to know about working with your company? </li></ul>
  6. 6. Communicating Your Position <ul><li>Separating yourself from your company </li></ul><ul><li>Integrating yourself with your company </li></ul>
  7. 7. Preparing to Self-Promote <ul><li>Get your story straight. </li></ul><ul><li>Narrow your intro to 20 seconds. </li></ul><ul><ul><li>Memorable </li></ul></ul><ul><ul><li>Clear </li></ul></ul><ul><ul><li>Sincere </li></ul></ul><ul><li>Create a one-pager. </li></ul><ul><li>Develop a Customer Relationship Management (CRM) System. </li></ul>
  8. 8. How to Self-Promote <ul><li>Brand everything with your company and contact information. </li></ul><ul><li>Send a newsletter and/or updates to constituents </li></ul><ul><li>Tweet good information </li></ul><ul><li>Share info on Linkedin, individually or in groups </li></ul><ul><li>Go to meetings and follow up </li></ul>
  9. 9. How to Self-Promote <ul><li>Publish articles in trade journals </li></ul><ul><li>Enter award contests </li></ul><ul><li>Ask for referrals, then refer others </li></ul><ul><li>Send holiday cards/gifts that showcase your services </li></ul><ul><li>Offer free help to friends and family </li></ul><ul><li>Show others what you’re working on and get their input </li></ul>
  10. 10. How to Self-Promote <ul><li>Participate in trade shows </li></ul><ul><li>Send hand-written thank you notes </li></ul><ul><li>Sponsor </li></ul><ul><li>Speak at events </li></ul><ul><li>Maintain your portfolio </li></ul><ul><li>Start an affiliate program </li></ul><ul><li>Join a referral club </li></ul>
  11. 11. How to Self-Promote <ul><li>Comment on or create a Blog </li></ul><ul><li>Pack your signature with contact information and branding </li></ul><ul><li>Volunteer </li></ul>

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