Media Relations -- Getting the Message Out

Media Relations:Getting the Message Out Sandra Fernandez Houston Public Library Frida Villalobos Houston Area Women’s Center

Media ListUpdate It PersonallyJust Ask Who does that? Ask For Editorial Calendars Ask For Advertising Kits (Demographics)NetworkPay Attention -- Bylines, News Stories

PrepareDo Your ResearchCreate BackupMaterialsUse MultimediaCreate Sample QuestionsAnd AnswersChoose The Right Spokesperson

Pitch ItNewsworthy;Is It News?Human Factor/GiveYour Story A FacePersonalize The PitchBe SpecificShort Message, Get To The Point

Social MediaUse social mediato connect“Listen” to whatreporters are sharingInteract with them,build a relationship

RememberThank the reporterfor running your storyBe aware of theirdeadlinesLearn AP Style

SUCCESS!What it takes to communicate effectively Control Confidence Credibility Connection

Make Your Points!Keys to successful message delivery1. Key Message Story Example Illustration2. Key Message Anecdote Analogy Compelling Data Memorable Line SOUND BITE3. Key Message

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Media Relations -- Getting the Message Out

by IABC Houston on Apr 28, 2011

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Media Relations -- Getting the Message Out — Presentation Transcript