Media Relations:Getting the Message Out         Sandra Fernandez        Houston Public Library           Frida Villalobos ...
Media ListUpdate It PersonallyJust Ask  Who does that?  Ask For Editorial  Calendars  Ask For Advertising  Kits (Demograph...
PrepareDo Your ResearchCreate BackupMaterialsUse MultimediaCreate Sample QuestionsAnd AnswersChoose The Right Spokesperson
Pitch ItNewsworthy;Is It News?Human Factor/GiveYour Story A FacePersonalize The PitchBe SpecificShort Message, Get To The ...
Social MediaUse social mediato connect“Listen” to whatreporters are sharingInteract with them,build a relationship
RememberThank the reporterfor running your storyBe aware of theirdeadlinesLearn AP Style
SUCCESS!What it takes to communicate effectively                                    Control                               ...
Make Your Points!Keys to successful message delivery1. Key Message                         Story                         E...
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Media Relations -- Getting the Message Out

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Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to do when you're caught off guard.

Published in: Business, News & Politics
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Transcript of "Media Relations -- Getting the Message Out"

  1. 1. Media Relations:Getting the Message Out Sandra Fernandez Houston Public Library Frida Villalobos Houston Area Women’s Center
  2. 2. Media ListUpdate It PersonallyJust Ask Who does that? Ask For Editorial Calendars Ask For Advertising Kits (Demographics)NetworkPay Attention -- Bylines, News Stories
  3. 3. PrepareDo Your ResearchCreate BackupMaterialsUse MultimediaCreate Sample QuestionsAnd AnswersChoose The Right Spokesperson
  4. 4. Pitch ItNewsworthy;Is It News?Human Factor/GiveYour Story A FacePersonalize The PitchBe SpecificShort Message, Get To The Point
  5. 5. Social MediaUse social mediato connect“Listen” to whatreporters are sharingInteract with them,build a relationship
  6. 6. RememberThank the reporterfor running your storyBe aware of theirdeadlinesLearn AP Style
  7. 7. SUCCESS!What it takes to communicate effectively Control Confidence  Credibility  Connection 
  8. 8. Make Your Points!Keys to successful message delivery1. Key Message Story Example Illustration2. Key Message Anecdote Analogy Compelling Data Memorable Line SOUND BITE3. Key Message
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