Media Relations -- Getting the Message Out
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Media Relations -- Getting the Message Out

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Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to ...

Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to do when you're caught off guard.

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Media Relations -- Getting the Message Out Presentation Transcript

  • 1. Media Relations:Getting the Message Out Sandra Fernandez Houston Public Library Frida Villalobos Houston Area Women’s Center
  • 2. Media ListUpdate It PersonallyJust Ask Who does that? Ask For Editorial Calendars Ask For Advertising Kits (Demographics)NetworkPay Attention -- Bylines, News Stories
  • 3. PrepareDo Your ResearchCreate BackupMaterialsUse MultimediaCreate Sample QuestionsAnd AnswersChoose The Right Spokesperson
  • 4. Pitch ItNewsworthy;Is It News?Human Factor/GiveYour Story A FacePersonalize The PitchBe SpecificShort Message, Get To The Point
  • 5. Social MediaUse social mediato connect“Listen” to whatreporters are sharingInteract with them,build a relationship
  • 6. RememberThank the reporterfor running your storyBe aware of theirdeadlinesLearn AP Style
  • 7. SUCCESS!What it takes to communicate effectively Control Confidence  Credibility  Connection 
  • 8. Make Your Points!Keys to successful message delivery1. Key Message Story Example Illustration2. Key Message Anecdote Analogy Compelling Data Memorable Line SOUND BITE3. Key Message