Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)

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Marc Nathan, Houston guru for all things technology, provides Houston Business Communicators with hands-on techniques to make the most of mobile marketing communications.

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Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)

  1. 1. @IABCHOUSTONMARC NATHAN@marc1919MAY 9 2013
  2. 2. TODAY’S TOPICS1) Digital Literacy2) Mobile Usage trends3) Mobile Email Marketing4) Local Search Traffic5) Multi-channel Engagement6) Surprise Bonus!
  3. 3. DIGITAL LITERACY
  4. 4. THREE R’sR EADABILITYR ESPONSIVER ELATIONSHIPRRR
  5. 5. DIGITAL LITERACYSEARCH?BUY SOMETHING?ONLINE RESUME?SELL SOMETHING?
  6. 6. WEBSITE DIGITAL LITERACY
  7. 7. NEW MOBILE INTERFACES
  8. 8. PINCH, PULL, SPREAD, SWIPE
  9. 9. WHO IS YOUR AUDIENCE?
  10. 10. RESPONSIVE DESIGN
  11. 11. MOBILE–FIRST DEVELOPMENT
  12. 12. US SMART PHONE ADOPTION1.2 billionsmartphones will enter the market over thenext 5 years. (ABIResearch)165 millionActive Android and Apple devices(www.businessinsiders.com)
  13. 13. START WITH MOBILE
  14. 14. EMAIL – THE KILLER APP1836Morse Code1939Radio Type19711st Email*1993Webmail2003Blackberry2004Gmail*1st Spam
  15. 15. MOBILE EMAIL CLIENTS
  16. 16. WEB-BASED EMAIL SYSTEMS
  17. 17. MASTERING MULTIPLE SCREENS
  18. 18. ONE FOOT, TWO FEET, TEN FEET
  19. 19. LOCAL SEARCH TRAFFIC
  20. 20. LOCAL SEARCH TRAFFIC
  21. 21. MULTI-CHANNEL ENGAGEMENT
  22. 22. MONITORING DASHBOARD
  23. 23. DASHBOARDS & PLATFORMS
  24. 24. CONTENT AND CONTEXTTweet - 140 characters (56% have link)Facebook – Image + Status UpdateLinkedIn – Status UpdatePinterest – Image (High Production)Instagram – Image (Low Production)Vine – Video (6 Seconds – Low Production)YouTube – Video (30 seconds – 20 minutes)Vimeo – Video (3-60 minutes – High Production)Blog Post – Text (300 to 500 words)Ebook – Text (30 to 200 pages)Whitepaper – Text (5 to 20 pages)Infographic – Images + Text (High Production)Meme – Image + Message (Low Production)
  25. 25. PRODUCT = MARKETING
  26. 26. ANTI-TRENDS
  27. 27. QR CODES
  28. 28. CRICKETS – NON-ENGAGEMENT
  29. 29. ONE SIZE FITS ALL
  30. 30. THE FUTURE OF MOBILE
  31. 31. 17 Blogs About Trends1. www.StartupHouston.com2. www.mashable.com3. www.techcrunch.com4. www.pandodaily.com5. www.launch.io6. www.techmeme.com7. www.techdirt.com8. www.smashingmagazine.com9. www.businessinsider.com10. www.ragan.com11. www.psfk.com12. www.springwise.com13. www.designspotter.com14. www.core77.com15. www.lifehacker.com16. www.theverge.com17. www.coolhunter.com
  32. 32. THANK YOU!Q & AMarc Nathanmarc1919@gmail.com

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