Communicating Your Value - Michelle Acosta, Clearpoint Creative

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IABC Houston July 27th Luncheon Topic

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  • I would like to Thank Alise Isbel and the board of directors for inviting me to participate on the panel today. I would also like to thank my coworkers, here today supporting me, Rebecca Castillo – Sr. Account Manager, and David Anderson – Sharepoint Project Management Consultant. It’s truly an honor to be here today.
  • Communicating Your Value On your resume & in the interview Position yourself for growth, recognition, and promotion Being a Brand Champion (of YOU)! Short and Long Term Goals Volunteering and Networking But first, I want to share with you a little about myself, Clearpoint, and why you should pay attention to this presentation
  • Started in ‘99 as a technology staffing firm that would offer more customer- and candidate-centric service Clearpoint currently consists of three separate branches: Technology, Creative and Professional Focus on contract, contract-to-hire and direct hire staffing “ There is nothing tangible or widget-like about what we sell. That means a high level of service and genuine attention to people’s needs are the most important things.” - James Webb, President
  • 12+ years in marketing & creative staffing (7 years with Clearpoint Creative) Specializing in the Marketing and Advertising industry Past-President of HPMA, and Past-President of AMA Houston Chapter Currently the CMO Forum Chair for AMA BA in Advertising Design, Stephen F. Austin, MA coursework in Professional Writing, UH Clear Lake Professional Networker and Matchmaker! I care about making a difference in people’s lives!
  • Communicating your value on your resume & on the job: Results Results Results!!!! - measuring and reporting has become more and more relevant in our jobs as communicators & marketers, ROI is part of the daily landscape. Years ago when I was AMA president our mantra for the year was “were growing from a small business to a large corporation” – you can apply this same idea to your personal brand. Be consistent & have clarity – Your manager/CEO/CFO/recruiter is BUSY – communicating value in a way that is tactful and tasetful can be tricky. Current & Relevant Experience – Communicating finishing a project on time on budget – or event better under budget and early, is cause for celebration – this is the good stuff! Boil it down – bullets not paragraphs – Make it “easy to read” quickly, and offer to elaborate in the interview/or meeting, or offer a separate document that is more elaborate. Follow up and follow through when projects are complete are a great way to “toot your horn” especially when you have brought new ideas or added something different to the equation. This is also important for communicating your value to partners or managers who you don’t work side by side with everyday – or in remote locations. Use multiple channels – communicate your value using all tools available – E-mail (save this) in reviews w/managers, between reviews in meetings, on LinkedIn Be regarded as an “expert” – write interesting & relevant blog articles for skillsets you want to highlight about yourself, take on speaking/training engagements, etc. Be Positive -
  • It’s tough business – not sure what’s next. The KEY is to do your research. Check job listings on line for the title you “think” you want. See what the requirements are, and use those as a guage to see what areas you need to develop yourself in. Find a mentor – find someone who has the job you WANT, and ask them for guidance, also be aware of those around who do a good job of communicating value and getting attention from the boss – what are they doing different, what’s working, how can you apply that to your strategy? Birds of a feather flock together – align yourself with industry colleagues & credible groups – like IABC. Girl Scout Badges – first the degree – now your IABC membership, next? to keep your thumb on the pulse of hot trends, new technologies, and new certifications, etc. Be different, unique, & stand out – what unique skillset do you bring to your organization? What do you have that others in your team don’t have, or what are you better at? You might also look at organizations that are industry specific (like financial, energy, etc. – and volunteer on their board to gain experience and/or exposure, etc.) Recognize your strengths and weaknessness.
  • Investing your time & company time – This is serious business, know the role before you commit Have a strategy and an end “goal” – take time to find the “right fit” for your professional goals (i.e. public speaking, gaining experience in public relations, web content, writing, event planning, etc.) Keep your commitment – This is an opportunity to SHINE, don’t dull your reputation by not taking your volunteer role seriously – it could damage your reputation and YOUR BRAND. Treat it as a “job” – your board members and committee members are your “coworkers”, they depend on you to do your part and vice versa. Just as your job – you should track and measure your results and celebrate achievements – individually, as a team, and as a chapter. Give notice if it’s not working out and/or find and train your replacement. You are a Brand Ambassador – for yourself and your company Elevator Pitch/s – congratulations – you ALL are now business development managers, and brand managers, for the most important BRAND – YOU! Pay it forward – Leave it better than you found it – return a favor with a favor, or referral
  • Communicating Your Value - Michelle Acosta, Clearpoint Creative

    1. 1. Communicating Value: Before and After you land the job!
    2. 2. Communicate Your Value <ul><li>On your resume & in the interview </li></ul><ul><li>Position yourself for growth and promotion </li></ul><ul><li>Being a Brand Champion (of YOU)! </li></ul><ul><li>Short and Long Term Goals </li></ul><ul><li>Volunteering and Networking </li></ul>
    3. 3. About Clearpoint <ul><li>Started in ‘99 as a technology staffing firm that would offer more customer- and candidate-centric service </li></ul><ul><li>Clearpoint currently consists of three separate branches: Technology, Creative and Professional </li></ul><ul><li>Focus on contract, contract-to-hire and direct hire staffing </li></ul><ul><li>“ There is nothing tangible or widget-like about what we sell. That means a high level of service and genuine attention to people’s needs are the most important things.” </li></ul><ul><li> - James Webb, President </li></ul>
    4. 4. Michelle Acosta <ul><li>12+ years in marketing & creative staffing </li></ul><ul><li>Specializing in the Marketing and Advertising industry </li></ul><ul><li>Past-President of HPMA, and Past-President of AMA Houston Chapter </li></ul><ul><li>Currently the CMO Forum Chair for AMA </li></ul><ul><li>BA in Advertising Design, Stephen F. Austin, MA coursework in Professional Writing, UH Clear Lake </li></ul><ul><li>Professional Networker and Matchmaker! </li></ul><ul><li>I care about making a difference in people’s lives! </li></ul>
    5. 5. Communicating Your Value <ul><li>Results Results Results!!!! </li></ul><ul><li>Be consistent & have clarity </li></ul><ul><li>Boil it down – bullets not paragraphs </li></ul><ul><li>Use multiple channels & be organized </li></ul><ul><li>Be regarded as an “expert” </li></ul><ul><li>Be Positive </li></ul>
    6. 6. Short and Long Term Goals <ul><li>It’s tough business </li></ul><ul><li>Find a mentor </li></ul><ul><li>Birds of a feather flock together </li></ul><ul><li>Be different, unique, & stand out </li></ul>
    7. 7. Return on Volunteering (ROV) & Networking <ul><li>Investing your time & company time </li></ul><ul><li>Have a strategy and an end goal </li></ul><ul><li>Keep your commitment </li></ul><ul><li>Treat it as a “job” </li></ul><ul><li>You are a Brand Ambassador </li></ul><ul><li>Pay it forward </li></ul>
    8. 8. Free Tools <ul><li>Pump up your job hunt. Make your resume shine. Sharpen your interview skills. </li></ul><ul><li>NEW BLOG POST: 6 Tips for Sr. Level Marketers </li></ul><ul><li>Job Hunting Tips </li></ul><ul><li>Resume Tips </li></ul><ul><li>Ten things I hate about resumes </li></ul><ul><li>Interview Tips – Phone Interviews </li></ul><ul><li>Interview Tips – Face-to-Face Interviews </li></ul><ul><li>Using Social Media to Look for Jobs </li></ul>
    9. 9. Contact Me <ul><li>Michelle Acosta, Sr. Account Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>713-779-4626 x 12 </li></ul><ul><li>www.clearpointco.com/creative </li></ul><ul><li>Find Clearpoint on LinkedIn, Twitter, Facebook </li></ul>

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