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Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
Communicating Your Value - John Sweney, CEO of Brookwoods Group
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Communicating Your Value - John Sweney, CEO of Brookwoods Group

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IABC Houston July 27th Luncheon Topic

IABC Houston July 27th Luncheon Topic

Published in: Business, Career
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  • 1. marketing yourself 2011.07.19
  • 2. Key messages: <ul><li>Treat your career transition as a marketing and communications project, not as a job hunt. (After all, YOU are the expert!) </li></ul>
  • 3. Start at the beginning… Group Action Go Forward Activities Improvement Adjust strategies, plans and actions to better achieve goals. Purpose Why are we here? What is the purpose of the group? What do we hope to accomplish? What is the change? Vision Concrete view of what we’ll look like when we reach our goals. Values Principles or beliefs which profoundly affects the “hows” & “whys” of what we do. Strategy Pathway to travel to reach the various goals. Goal An achievement which added to other goals realizes the vision. Plan Operational step of various tactics that support the strategies Tactics/Actions Work to carry out the plans. Results Outcomes of the actions. Audit Testing alignment of goals, plans, strategies, actions, and results. Business What activities do we choose to pursue our purpose statement? What business are we in? Link to purpose. Mission
  • 4. Key messages: <ul><li>Treat your career transition as a marketing and communications project, not as a job hunt. (After all, YOU are the expert!). </li></ul><ul><li>Focus and position your message so everyone you meet can remember what you offer. </li></ul>
  • 5. Jack B Nimble <ul><li>talent </li></ul><ul><li>skills </li></ul><ul><li>knowledge </li></ul><ul><li>experience </li></ul><ul><li>reputation </li></ul><ul><li>personality </li></ul><ul><li>character </li></ul>
  • 6. Jack B Nimble <ul><li>investor relations executive </li></ul><ul><li>energy industry </li></ul><ul><li>Houston area </li></ul>
  • 7. Key messages: <ul><li>Treat your career transition as a marketing and communications project, not as a job hunt. (After all, YOU are the expert!). </li></ul><ul><li>Focus and position your message so everyone you meet can remember what you offer. </li></ul><ul><li>It is better to be very appealing to very few people than mildly appealing to many people. </li></ul>
  • 8. Baking Soda <ul><li>fire extinguisher </li></ul><ul><li>refrigerator odor controller </li></ul><ul><li>tooth paste </li></ul><ul><li>baking enhancer </li></ul><ul><li>stomach relief </li></ul><ul><li>underarm deodorant </li></ul><ul><li>water softener </li></ul><ul><li>stain remover </li></ul><ul><li>disinfectant </li></ul><ul><li>antiseptic </li></ul><ul><li>fungicide </li></ul><ul><li>sand blast medium </li></ul>
  • 9. Key messages: <ul><li>Treat your career transition as a marketing and communications project, not as a job hunt. (After all, YOU are the expert!). </li></ul><ul><li>Focus and position your message so everyone you meet can remember what you offer. </li></ul><ul><li>It is better to be very appealing to very few people than mildly appealing to many people. </li></ul>
  • 10. Amanda B Recondwith <ul><li>Change communications </li></ul><ul><li>MarCom / PR project integration </li></ul><ul><li>Media outreach </li></ul><ul><li>Key message development </li></ul><ul><li>Stakeholder analysis </li></ul><ul><li>Marketing collateral production </li></ul><ul><li>Business research </li></ul><ul><li>Event planning and execution </li></ul><ul><li>Agency management </li></ul><ul><li>Executive presentations </li></ul><ul><li>Media counsel / training </li></ul><ul><li>Team coaching </li></ul>Bilingual communications professional with a strong record of accomplishments in multi-national environments. More than 12 years of experience developing and implementing strategic communications initiatives resulting in increased executive involvement, media awareness, corporate brand recognition, and sales leads. A unique blend of internal and external communications expertise, management skills, cross-functional perspective, and creativity readily transferable across industries.
  • 11. Harry C Tuasian <ul><li>Crisis communications planning </li></ul><ul><li>Crisis communications </li></ul><ul><li>Media and investor relations </li></ul>Expert  in crisis preparedness, avoidance and management.  Seasoned public affairs leader to build and strengthen your company’s strong relationships with journalists, analysts and employees. 
  • 12. Key messages: <ul><li>Treat your career transition as a marketing and communications project, not as a job hunt. (After all, YOU are the expert!). </li></ul><ul><li>Focus and position your message so everyone you meet can remember what you offer. </li></ul><ul><li>It is better to be very appealing to very few people than mildly appealing to many people. </li></ul><ul><li>The purpose of the resume is to convey that you COULD be the solution so your target wants to learn more! </li></ul>
  • 13. Taste me! <ul><li>appeal to narrow need </li></ul><ul><li>get them to touch the box </li></ul><ul><li>put it in the cart </li></ul><ul><li>take it home </li></ul><ul><li>taste it </li></ul><ul><li>share it </li></ul>
  • 14. Disclaimers: <ul><li>Unlike baking soda, you actually CARE what you are used for, so aim for YOUR highest, best and most fulfilling use that leverages your natural talent. </li></ul><ul><li>Unlike boxes of cereal, there is only ONE of you, so you need not appeal to a mass market, just the ONE person who will see you as the solution to their problem. </li></ul><ul><li>If you are a box of cereal, do not pretend to be baking soda! Just be yourself. </li></ul>
  • 15. Disclaimers: <ul><li>Any resemblance to real persons living or dead is purely coincidental. Void where prohibited. This product is meant for educational purposes only. Some assembly required. List each check separately by bank number. Batteries not included. Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to approval. This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Use other side for additional listings. For recreational use only. Do not disturb. All models over 18 years of age. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton. Subject to change without notice. Times approximate. Simulated picture. No postage necessary if mailed in the United States. Please remain seated until the ride has come to a complete stop. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may fade. We have sent the forms which seem right for you. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television. Keep cool; process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence. Substantial penalty for early withdrawal. Do not write below this line. Falling rock. Lost ticket pays maximum rate. Your canceled check is your receipt. Add toner. Place stamp here. Avoid contact with skin. Sanitized for your protection. Be sure each item is properly endorsed. Sign here without admitting guilt. Slightly higher west of the Mississippi. Employees and their families are not eligible. Beware of dog. Contestants have been briefed on some questions before the show. Limited time offer, call now to ensure prompt delivery. You must be present to win. No passes accepted for this engagement. No purchase necessary. Processed at location stamped in code at top of carton. Shading within a garment may occur. Use only in a well-ventilated area. Keep away from fire or flames. Replace with same type. Approved for veterans. Booths for two or more. Check here if tax deductible. Some equipment shown is optional. Price does not include taxes. No Canadian coins. Not recommended for children. Prerecorded for this time zone. Reproduction strictly prohibited. No solicitors. No alcohol, dogs or horses. No anchovies unless otherwise specified. Restaurant package, not for resale. List at least two alternate dates. First pull up, then pull down. Call toll free number before digging. Driver does not carry cash. Some of the trademarks mentioned in this product appear for identification purposes only. Objects in mirror may be closer than they appear. Record additional transactions on back of previous stub. Do not fold, spindle or mutilate. No transfers issued until the bus comes to a complete stop. Package sold by weight, not volume. Your mileage may vary. This film has been modified from its original version; it has been reformatted to fit your screen. </li></ul>
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