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Anadarko Petroleum Best Practices

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Presentation by Dustin Wenzel and Brian Cain on Anadarko's award-winning online employee magazine. What made it a winning idea?

Presentation by Dustin Wenzel and Brian Cain on Anadarko's award-winning online employee magazine. What made it a winning idea?

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  • 1. www.anadarko.com | NYSE: APCANADARKO PETROLEUM CORPORATION Brian Cain Sr. Staff Public Affairs Rep Dustin Wenzel Staff Communications Specialist
  • 2. www.anadarko.com | NYSE: APCAnadarko Petroleum Corporation One of the World’s Largest Independent Oil and Natural Gas Exploration and Production Companies Approximately 4,700 Employees Worldwide Total Assets of Approximately $52 Billion at Year-End 2010 Named Houston’s Top Workplace in 2010-2011 by the Houston Chronicle 2
  • 3. www.anadarko.com | NYSE: APCAnadarko Corporate Communications Report to VP, Investor Relations & Communications Public Affairs: Responsible for external communications Design & Communications: Responsible for employee communications, graphics and community relations Work collaboratively to convey cohesive messaging to all parties 3
  • 4. www.anadarko.com | NYSE: APCAbout Anadarko ASPIRE Magazine Published on annual basis Covers asset areas and teams, accomplishments, awards, community service & benefits of industry Distributed to employees, contractors, investors and other key stakeholders Published on intranet & external corporate website 4
  • 5. www.anadarko.com | NYSE: APCChallenge in a Digital Age Before the Digital Age … Increase Readability While Still Conveying Message Speed Up Approval Process & Project Timeline Provide Impactful Content with Consistent Messaging Reduce Printing Costs 5
  • 6. www.anadarko.com | NYSE: APCTurning ASPIRE into ASPIRE Online Purchase $50 Flash Page Flip: Draft Shorter, More Concise http://www.flashpageflip.com Stories for Web Viewing Enjoy Extra Room for Appealing Make It Interactive! Utilize Design in Spreads – Not Limited Different Multimedia Elements to Page Count for Unique Delivery 6
  • 7. www.anadarko.com | NYSE: APCTurning ASPIRE into ASPIRE Online Video Interviews Audio clips 3D Animation Rollover Information Scrolling Photos Clickable Links 7
  • 8. www.anadarko.com | NYSE: APCResults of ASPIRE Online Provides innovative method to disseminate cohesive message Significantly reduces writing & approval (by over 70%) Provides faces to our success stories Allows our employees to tell the story Improves readability by providing “clickability” Eliminates printing & distribution costs by strict online delivery 8
  • 9. www.anadarko.com | NYSE: APCResults of ASPIRE Online 2011: IABC Bronze Quill Best in Division 2011: IABC Bronze Quill Award of Excellence 2010: IABC Bronze Quill Award of Excellence 9
  • 10. www.anadarko.com | NYSE: APCClick the image to view the latest edition. Dustin Wenzel Brian CainDustin.Wenzel@anadarko.com Brian.Cain@anadarko.com 832.636.2890 832.636.3404 10