Jason Falls (Social Media Explorer): Gaming the System
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Jason Falls (Social Media Explorer): Gaming the System

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    Jason Falls (Social Media Explorer): Gaming the System Jason Falls (Social Media Explorer): Gaming the System Presentation Transcript

    • GAMING THE SYSTEMA marketer’s primer on gamification Emerging Media Summit September 13, 2011 Louisville, Ky.
    • How many of you do this? social media explorer
    • How many of you did this? social media explorer
    • How many of you remember? social media explorer
    • How many of you remember? social media explorer
    • What about this? social media explorer
    • Really? Dora? social media explorer
    • Commonalities?They all use triggers to incite action from an audience social media explorer
    • GamificationDefinedThe process of applying game mechanics toincrease engagement and participation social media explorer
    • Psychological Triggers social media explorer
    • The TriggersAchievement Fixed Interval Rewards PrideAppointment Dynamic Fixed Ratio Rewards PrivacyAvoidance Free Lunch Progression DynamicBehavioral Contrast Interval Rewards ReinforcerBehavioral Momentum Leaderboards ResponseBlissful Productivity Lottery Rolling Physical GoodsCommunal Discovery Loyalty Shell GameCompanion Gaming Mechanics (Real-Time) SocializationContingency Mechanics (Delayed) StatusCountdown Micro Leader-boards Urgent OptimismDisincentives Modifiers Viral Game MechanicsEnvy Moral Hazard of Game Virtual ItemsEpic Meaning PlayExtinction Ownership Shutterstock.com - Joyful social media explorer
    • You already know it ... social media explorer
    • You already know it ... social media explorer
    • You already know it ... social media explorer
    • You already know it ... social media explorer
    • Gamification Is Everywhere social media explorer
    • Gamification Is Everywhere social media explorer
    • Gamification Is Everywhere social media explorer
    • Gamification Is Everywhere social media explorer
    • C’mon? Games? University of Arkansas social media explorer
    • C’mon? Games? University of Arkansas social media explorer
    • The insight into gamers ...Gamers are ...Deeply connected to a productGamers are ...Likely deeply connected to a community ofothers using the productGamers are ...Probably what we want our customers to become University of Arkansas social media explorer
    • Ingredients of a gameIngredient No. 1 But if you ...A goal Properly outline goalsIngredient No. 2 and you ...Rules Properly outline rulesIngredient No. 3 and you ...Feedback Provide proper feedbackIngredient No. 4 and you ...Voluntary Participation Incentivize participation Shutterstock.com - AlexS social media explorer
    • A manager! University of Arkansas social media explorer
    • How to gamify your marketingEstablish A Goal For Your CustomerBuy X amountVisit Y amountRefer Z amount University of Arkansas social media explorer
    • How to gamify your marketing Create A Clear Path To The GoalAchieve these X thingsTry these y productsComplete these z tasks University of Arkansas social media explorer
    • How to gamify your marketing Reward Along The WayBasic participation ... rewardTask completion ... rewardExploration ... reward University of Arkansas social media explorer
    • How to gamify your marketingMake The Ultimate Reward Cool University of Arkansas social media explorer
    • How to gamify your marketing Make It Fun, Damnit! University of Arkansas social media explorer
    • Thank You! STRAIGHT ANSWERS, REAL HELPExploringSocialMedia.com NoBullshitSocialMedia.com social media explorer