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Market | Connect | EngageLesa Seibert, PresidentBrian Wallace, SEO/Social Media DirectorWeb, SEO & Socialfor Business
Web Design & Conversions Understand what your site and each page is  supposed to accomplish Know your business online ob...
Designing for Audience Online tools help businesses understand their  audience There are free tools such as Quantcast th...
Designing for Source   There are many sources/channels that your    visitors can arrive through     Search Engines     ...
Designing for Conversion   Your main goal is to influence conversion   You must understand your visitor’s motivation   ...
How To Define Target Market   The better you know your market the better    you can create your site to cater to it   Wh...
Finding Your Target Market   Look at your site traffic and analytics info   Engage with your prospects or clients often...
Website Objectives   What do you want visitors to do once they get to    your site?   Don’t try to “Keep up with the Jon...
What Visitors Expect   Is your site planned or is it a random collection    of items   Have products, services or inform...
What Visitors Leave With   Do you want them to connect with you    somehow     Phone call     Email     Quote request ...
Why Should Visitors Return   Do you have constantly updated information?   Do you have a blog?   Do you sell products a...
Mobile Marketing Trends   Mobile Marketing is    expected to rise from $648    million to $3.3 billion by    2013   More...
Advance Mobile Communication   Current mobile devices provide for multiple    types of communication:     Phone     Tex...
Consumer Partnerships   Retailers offer specials, one    day only events   Sports teams offer free snack    or ticket du...
Respecting Consumer Boundaries   An average mobile campaign    will have a 15%+ response    rate vs direct mail which is ...
SMS Text For Business   Virtually every consumer over 13 has a mobile    phone   98% of those phones have SMS text capab...
SEO: Not an Afterthought   Just having a website won’t bring traffic   Careful considerations for on-page optimization ...
Tip #1: Get Your Basics Right   Google Webmaster tools   Google Analytics   Website Optimizer   Sitemap   Page Speed...
Tip #2: Get Local   Google strongly favoring locations   Knows where you are by IP address   Get your Google Places acc...
Tip #3: Get Social   Google is looking for recency   Social signals   Overlap with local   Real-time results   Univer...
Using Social Media for Business   Survey: 80% of small biz not on social media   15.8% of the Fortune 500 are blogging ...
Where to Focus?   Your business is your full-time job   Only on places you will continue to use   Already must have use...
Build a Following with Social   Not   Everyone   Will   Buy   Some   Chat   and   spread
Questions?
Market | Connect | EngageXstreme Media, LLC18 Valleyview DriveFisherville, KY 40023877-307-6418   http://www.xstrememedia...
February Presentation: Lisa Seibert
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February Presentation: Lisa Seibert

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Transcript of "February Presentation: Lisa Seibert"

  1. 1. Market | Connect | EngageLesa Seibert, PresidentBrian Wallace, SEO/Social Media DirectorWeb, SEO & Socialfor Business
  2. 2. Web Design & Conversions Understand what your site and each page is supposed to accomplish Know your business online objectives Have a clear idea of how to convey the objectives to site visitors Determine who your audience is and where they come from Once this is done you will be able to create conversions when visitors come to your site
  3. 3. Designing for Audience Online tools help businesses understand their audience There are free tools such as Quantcast that provide this visitor information Helps you determine who your visitors are and what they might be looking for based on demographics Analytics tools help you find out how your visitors got to your site The information that analytics tools provide is called Technographics
  4. 4. Designing for Source There are many sources/channels that your visitors can arrive through  Search Engines  Link on another site  Social Media  A typed in URL Visitors who arrived through a search engine are usually looking for something Visitors coming through social media want entertainment or quick information Direct visitors look for trust and confidence
  5. 5. Designing for Conversion Your main goal is to influence conversion You must understand your visitor’s motivation Provide easy access to information and push visitors toward an action  Complete a form  Register for a newsletter  Purchase a product Make sure your site meets the needs of your visitors and has something to get them to return
  6. 6. How To Define Target Market The better you know your market the better you can create your site to cater to it Who makes up your market?  Moms between 25 & 45  Computer Programmers  Business Owners  College Graduates  What gender are they Knowing your market better than your competitors gives you an advantage
  7. 7. Finding Your Target Market Look at your site traffic and analytics info Engage with your prospects or clients often Do searches on Facebook for target keywords that best represent your product or company Search Google for discussion forums in similar markets as your company
  8. 8. Website Objectives What do you want visitors to do once they get to your site? Don’t try to “Keep up with the Jones’” Your online presence should complement or enhance your offline presence Realize it is a tool for communicating with current or potential customers Your website should be customer-focused
  9. 9. What Visitors Expect Is your site planned or is it a random collection of items Have products, services or information easily accessible Ease of Use No more than one click to access information Is your site concise and to the point Does it provide the content that your visitor is there for
  10. 10. What Visitors Leave With Do you want them to connect with you somehow  Phone call  Email  Quote request form  Purchase a product What do your visitors want before they leave?
  11. 11. Why Should Visitors Return Do you have constantly updated information? Do you have a blog? Do you sell products and have new items from time to time? Do you offer specials from time to time?
  12. 12. Mobile Marketing Trends Mobile Marketing is expected to rise from $648 million to $3.3 billion by 2013 More and more mobile users are reliant on their phone for connectivity and information
  13. 13. Advance Mobile Communication Current mobile devices provide for multiple types of communication:  Phone  Text  Email  Social networking  Blog posting Text messages have a 94% open rate within 4 minutes of receipt
  14. 14. Consumer Partnerships Retailers offer specials, one day only events Sports teams offer free snack or ticket during certain times during a game – 7th inning stretch Hair salons, golf courses, doctors notify patients of open appointments due to cancellations Organizations remind members about meetings
  15. 15. Respecting Consumer Boundaries An average mobile campaign will have a 15%+ response rate vs direct mail which is at most 2.6% Text is 100% opt-in and is permission only Text no more than once weekly – respect their time Don’t spam
  16. 16. SMS Text For Business Virtually every consumer over 13 has a mobile phone 98% of those phones have SMS text capability Reach your customer where they are at any time
  17. 17. SEO: Not an Afterthought Just having a website won’t bring traffic Careful considerations for on-page optimization Off-site: links and traffic Local SEO is taking over Real-time / recency considerations Blurring the lines into social Not fake!
  18. 18. Tip #1: Get Your Basics Right Google Webmaster tools Google Analytics Website Optimizer Sitemap Page Speed Stop designing bad websites!
  19. 19. Tip #2: Get Local Google strongly favoring locations Knows where you are by IP address Get your Google Places account Claim Profile Complete your profile
  20. 20. Tip #3: Get Social Google is looking for recency Social signals Overlap with local Real-time results Universal search: video, images, and more
  21. 21. Using Social Media for Business Survey: 80% of small biz not on social media 15.8% of the Fortune 500 are blogging That’s what we call competitive advantage… …if you do it right Enter the Echo Chamber
  22. 22. Where to Focus? Your business is your full-time job Only on places you will continue to use Already must have user adoption Facebook (Page NOT user) LinkedIn Twitter Blog Youtube RSS / Monitoring Scheduling
  23. 23. Build a Following with Social Not Everyone Will Buy Some Chat and spread
  24. 24. Questions?
  25. 25. Market | Connect | EngageXstreme Media, LLC18 Valleyview DriveFisherville, KY 40023877-307-6418 http://www.xstrememedia.com LinkedIn – http://linkedin.com/in/lesaseibert LinkedIn Group - http://linkedin.com/groups?gid=2143888 Facebook Group -http://facebook.com/XstremeMedia Twitter – http://twitter.com/xstreme_media
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