KISS: keep it short and simple 9 “Old words are best and old words, when short, are best of all.” —Winston Churchill
3. Edit, rewrite, proofread. 10 a) Let copy “breathe” for a few days b) Edit from hard copy c) Read copy aloud d) Be brave; be brutal e) Keep objectives in mind f) Use spelling and grammar tools g) Clear, concise, complete and correct?
Don’t fear rewriting 11 “I try to leave out the parts people skip.” —Elmore Leonard “The wastebasket is a writer’s best friend.” —Isaac Singer
Proofread after editing. 12 a) Take a break between editing and proofreading b) Proofread from hard copy c) Focus; read slowly and aloud d) Check: facts, numbers, grammar, spelling, capitalization, punctuation e) Proofread headlines, subheads, captions, tables f) Use style guide
Final tips to improve writing 13 • Tell someone what you learned today • Edit and critique the work of others • Take a writing class, workshop, seminar • Write a lot • Read a lot
On my bookcase 14• Atlas, dictionary, thesaurus• AP Stylebook, Chicago Manual of Style• Elements of Style, Strunk and White• A Grammar Book for You and I (oops,Me!), Good• Lifetime Encyclopedia of Letters, Meyer• Right, Wrong & Risky, Davidson