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Blitz strategy kentuckyseminar v2.1
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Blitz strategy kentuckyseminar v2.1

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  • 1. Contact InfoAddress 1960 Joslyn Pl. Boulder, CO 80304Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics
  • 2. “Blitz created a custom socialdashboard for Nickelodeon. Thedashboard analyzes and reports in realtime our social reach across thehundreds of accounts and pages. It is agreat enterprise-level solution forbusinesses with a large and diversesocial presence.”- Julie Sun, MTV Networks 2
  • 3. “Dennis Yu is a Facebook Marketinggenius.”- Brent D. Payne, Former SEO Director, Chicago Tribune 3
  • 4. “The Blitz team exceeded ourexpectations wildly and assisted us inigniting our fan growth to the extentthat it is now making a material impacton business.”- Eric Ludwig, Vice President, Rosetta Stone 4
  • 5. Amplify
  • 6. 6
  • 7. Social Budget Calculator 7
  • 8. THE VIRAL CYCLE 8
  • 9. SOCIAL IS LIKE DATING -MANY LIGHTWEIGHT TOUCHES OVER TIME Manage against the stages of the engagement funnel and ads, apps, analytics. 9
  • 10. THE ENGAGEMENT FUNNEL Fan Growth Engagement Conversion Loyalty 10
  • 11. 3x3 Budget Grid 11
  • 12. MEASURING TOTAL AUDIENCE Your Brand Your Competitor 12
  • 13. Audience Affinity 13
  • 14. REACH – FANS DON’T SEE YOUR MESSAGE Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue. 14
  • 15. ENSURE YOUR MESSAGES GET INTO THE NEWS FEED Now show your messages in mobile. Sponsored Story – Page Likes Sponsored Story – Page Posts 15
  • 16. COMPETITOR TARGETING 16
  • 17. ENGAGEMENT 17
  • 18. FACEBOOK PROFILE ICON & COVER PHOTO 18
  • 19. TARGETING > ADS > APPS 19
  • 20. SOCIAL ADS THAT ENGAGE AND CONVERT Story Type Story Content Who Sees It Techniques 20
  • 21. MICRO-TARGETED ADS 21
  • 22. MICROTARGETING By Geography And Interest 22
  • 23. CASE STUDY #1Optimizing from $21 a Fan to$1.40 a Fan and millions in revenue Run your acquisition, retention, and organic campaigns at the same time. Collect emails and force sharing with apps. 23
  • 24. CASE STUDY #2Growing audience and sales:Highly Engaged Content  Audience growth 24
  • 25. RIGOROUS SOCIAL OPTIMIZATION PROCESS Techniques 25
  • 26. CONVERSION OPTIMIZATION FRAMEWORK CPA – Cost Per Acquisition CPC – Cost Per Click CR – Conversion Rate CTR – Click Through Rate CPM – Cost Per 1,000 Impressions 26
  • 27. FACEBOOK DEALS 27
  • 28. EMAIL & USER INFO COLLECTION IN ONE CLICK 28
  • 29. MULTIPLE PERMISSIONS TOCOLLECT DATA AND ENABLE SHARINGEmail Collection 29
  • 30. 5-Hour Energy is seen asa quick energy boost All brands of quick- On the go moms like serve coffee productssimilar to a cup of Apple products andcoffee share a marginal fan books. base with Starbucks
  • 31. INTERESTS BY MOBILE OS #Starbucks 1,319,580 Android 1,269,000 Apple IOS1,220,420 1,236,240 Windows/Blackberry 816,900 755,420 438,380 438,060 61,140 53,240 35,340 31,360 Women Women Women Women 18-24 25-34 35-44 45+ 31
  • 32. INTERESTS BY MOBILE OS 4,063,640 #Coffee 3,833,840 3,630,720 Android3,195,220 Apple IOS Windows/Blackberry 2,799,320 2,599,12 2,012,420 1,838,180 251,140 266,100 204,480 109,240 Women Women Women Women 18-24 25-34 35-44 45+ 32
  • 33. NEWSFEED AD Starbucks Challenge 2: Surprise date – Monday breakfast in bed for your sweetheart John Doe Likes Starbucks 33
  • 34. MOBILE AD Starbucks Challenge 32: Flip the script – Hot yoga instead of regular. Iced VIA instead of hot. 34
  • 35. ESTIMATED REACH 35
  • 36. MICROTARGETING By Geography And InterestStarbucks Starbucks Starbucks Starbucks 36
  • 37. FRAMEWORK Awareness: Amplify what actually works on social media to engage fans. Engagement: Once with engaged users, you can collect emails to increase conversions. Conversion: Increasing social visits to the website, you increase sales. ROI 37
  • 38. PLAN EXECUTION 38
  • 39. AD BUDGET Audience Growth 50% (newsfeed stories) Engagement 30% (retargeting) Conversion 20% (contests and promotions) 39
  • 40. The “social media” team 40
  • 41. 41
  • 42. “We’ve been using Blitz to strategically growour fan base. What we like most is theirmicro-targeting approach to drive the rightfans and engagement, especially viaSponsored Stories to amplify our content.Our click-through rates are as high as half apercent and our page engagement levels aresignificantly higher than our competitors.”- Tyler Durham, Digital Marketing Specialist, Texas Roadhouse 42
  • 43. “What I like best about Blitz is that theyremove the black box approach to SEOand PPC. We have great visibility intoPPC management, and a similarly clearpath toward SEO improvement. It’s anapproach that a non-technical managerlike me can understand.”- Bill Flaherty, Executive Vice President, Quiznos 43
  • 44. LOVED BY 44
  • 45. THE MEDIA LOVES US TOO 45
  • 46. Contact InfoAddress 1960 Joslyn Pl. Boulder, CO 80304Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics 46