Blitz strategy kentuckyseminar v2.1

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Blitz strategy kentuckyseminar v2.1

  1. 1. Contact InfoAddress 1960 Joslyn Pl. Boulder, CO 80304Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics
  2. 2. “Blitz created a custom socialdashboard for Nickelodeon. Thedashboard analyzes and reports in realtime our social reach across thehundreds of accounts and pages. It is agreat enterprise-level solution forbusinesses with a large and diversesocial presence.”- Julie Sun, MTV Networks 2
  3. 3. “Dennis Yu is a Facebook Marketinggenius.”- Brent D. Payne, Former SEO Director, Chicago Tribune 3
  4. 4. “The Blitz team exceeded ourexpectations wildly and assisted us inigniting our fan growth to the extentthat it is now making a material impacton business.”- Eric Ludwig, Vice President, Rosetta Stone 4
  5. 5. Amplify
  6. 6. 6
  7. 7. Social Budget Calculator 7
  8. 8. THE VIRAL CYCLE 8
  9. 9. SOCIAL IS LIKE DATING -MANY LIGHTWEIGHT TOUCHES OVER TIME Manage against the stages of the engagement funnel and ads, apps, analytics. 9
  10. 10. THE ENGAGEMENT FUNNEL Fan Growth Engagement Conversion Loyalty 10
  11. 11. 3x3 Budget Grid 11
  12. 12. MEASURING TOTAL AUDIENCE Your Brand Your Competitor 12
  13. 13. Audience Affinity 13
  14. 14. REACH – FANS DON’T SEE YOUR MESSAGE Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue. 14
  15. 15. ENSURE YOUR MESSAGES GET INTO THE NEWS FEED Now show your messages in mobile. Sponsored Story – Page Likes Sponsored Story – Page Posts 15
  16. 16. COMPETITOR TARGETING 16
  17. 17. ENGAGEMENT 17
  18. 18. FACEBOOK PROFILE ICON & COVER PHOTO 18
  19. 19. TARGETING > ADS > APPS 19
  20. 20. SOCIAL ADS THAT ENGAGE AND CONVERT Story Type Story Content Who Sees It Techniques 20
  21. 21. MICRO-TARGETED ADS 21
  22. 22. MICROTARGETING By Geography And Interest 22
  23. 23. CASE STUDY #1Optimizing from $21 a Fan to$1.40 a Fan and millions in revenue Run your acquisition, retention, and organic campaigns at the same time. Collect emails and force sharing with apps. 23
  24. 24. CASE STUDY #2Growing audience and sales:Highly Engaged Content  Audience growth 24
  25. 25. RIGOROUS SOCIAL OPTIMIZATION PROCESS Techniques 25
  26. 26. CONVERSION OPTIMIZATION FRAMEWORK CPA – Cost Per Acquisition CPC – Cost Per Click CR – Conversion Rate CTR – Click Through Rate CPM – Cost Per 1,000 Impressions 26
  27. 27. FACEBOOK DEALS 27
  28. 28. EMAIL & USER INFO COLLECTION IN ONE CLICK 28
  29. 29. MULTIPLE PERMISSIONS TOCOLLECT DATA AND ENABLE SHARINGEmail Collection 29
  30. 30. 5-Hour Energy is seen asa quick energy boost All brands of quick- On the go moms like serve coffee productssimilar to a cup of Apple products andcoffee share a marginal fan books. base with Starbucks
  31. 31. INTERESTS BY MOBILE OS #Starbucks 1,319,580 Android 1,269,000 Apple IOS1,220,420 1,236,240 Windows/Blackberry 816,900 755,420 438,380 438,060 61,140 53,240 35,340 31,360 Women Women Women Women 18-24 25-34 35-44 45+ 31
  32. 32. INTERESTS BY MOBILE OS 4,063,640 #Coffee 3,833,840 3,630,720 Android3,195,220 Apple IOS Windows/Blackberry 2,799,320 2,599,12 2,012,420 1,838,180 251,140 266,100 204,480 109,240 Women Women Women Women 18-24 25-34 35-44 45+ 32
  33. 33. NEWSFEED AD Starbucks Challenge 2: Surprise date – Monday breakfast in bed for your sweetheart John Doe Likes Starbucks 33
  34. 34. MOBILE AD Starbucks Challenge 32: Flip the script – Hot yoga instead of regular. Iced VIA instead of hot. 34
  35. 35. ESTIMATED REACH 35
  36. 36. MICROTARGETING By Geography And InterestStarbucks Starbucks Starbucks Starbucks 36
  37. 37. FRAMEWORK Awareness: Amplify what actually works on social media to engage fans. Engagement: Once with engaged users, you can collect emails to increase conversions. Conversion: Increasing social visits to the website, you increase sales. ROI 37
  38. 38. PLAN EXECUTION 38
  39. 39. AD BUDGET Audience Growth 50% (newsfeed stories) Engagement 30% (retargeting) Conversion 20% (contests and promotions) 39
  40. 40. The “social media” team 40
  41. 41. 41
  42. 42. “We’ve been using Blitz to strategically growour fan base. What we like most is theirmicro-targeting approach to drive the rightfans and engagement, especially viaSponsored Stories to amplify our content.Our click-through rates are as high as half apercent and our page engagement levels aresignificantly higher than our competitors.”- Tyler Durham, Digital Marketing Specialist, Texas Roadhouse 42
  43. 43. “What I like best about Blitz is that theyremove the black box approach to SEOand PPC. We have great visibility intoPPC management, and a similarly clearpath toward SEO improvement. It’s anapproach that a non-technical managerlike me can understand.”- Bill Flaherty, Executive Vice President, Quiznos 43
  44. 44. LOVED BY 44
  45. 45. THE MEDIA LOVES US TOO 45
  46. 46. Contact InfoAddress 1960 Joslyn Pl. Boulder, CO 80304Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics 46

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