Blitz strategy deck v2.3
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Blitz strategy deck v2.3

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  • INSIGHTS BASEADOS NO FUNIL. CLUSTERS.

Blitz strategy deck v2.3 Blitz strategy deck v2.3 Presentation Transcript

  • Contact InfoPhone 888-811-2448Address 718 SW Alder St. Ste 200 Portland, OR 97205Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics
  • “Blitz created a custom socialdashboard for Nickelodeon. Thedashboard analyzes and reports in realtime our social reach across thehundreds of accounts and pages. It is agreat enterprise-level solution forbusinesses with a large and diversesocial presence.”- Julie Sun, MTV Networks 2
  • “Dennis Yu is a Facebook Marketinggenius.”- Brent D. Payne, Former SEO Director, Chicago Tribune 3 View slide
  • “The Blitz team exceeded ourexpectations wildly and assisted us inigniting our fan growth to the extentthat it is now making a material impacton business.”- Eric Ludwig, Vice President, Rosetta Stone 4 View slide
  • THE VIRAL CYCLE 5
  • THE ENGAGEMENT FUNNEL Social is like dating – many lightweight touches over time 6
  • THE ENGAGEMENT FUNNEL Fan Growth Engagement Conversion 7
  • MEASURING TOTAL AUDIENCE Your Brand Your Competitor 8
  • AUDIENCES ARE COMPRISED OFMANY PAGES, NOT JUST ONE 9
  • REACH – DO FANS SEE YOUR MESSAGE? Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue. 10 10
  • FACEBOOK PROFILE ICON & COVER PHOTO 11
  • ENSURE YOUR MESSAGES GET INTO THE NEWS FEED Ads are now visibility of organic posts and amplification of fan actions. Sponsored Story – Page Likes Sponsored Story – Page Posts 12
  • COMPETITOR TARGETING 13
  • ENGAGEMENT 14
  • TARGETING > ADS > APPS 15
  • SOCIAL ADS THAT ENGAGE AND CONVERT Story Type Story Content Who Sees It Techniques 16
  • TYING TOGETHER ALL THREE STAGES OF THE FUNNEL 17
  • MICROTARGETING By Geography And Interest 18
  • OPTIMIZING FROM $21 A FAN TO $1.40A FAN AND MILLIONS IN REVENUE Run your acquisition, retention, and organic campaigns at the same time. Collect emails and force sharing with apps. 19
  • VIRGIN MOBILE GROWS AUDIENCE AND SALESHighly Engaged Content  Audience growth 20
  • SOCIAL AD OPTIMIZATION PROCESS:THROW GASOLINE ON THE FIRE Techniques 21
  • FACEBOOK DEALS 22
  • AUTOMATICALLY PERSONALIZED PEER PRESSURE 23
  • EMAIL & USER INFO COLLECTION IN ONE CLICK 2424
  • MULTIPLE PERMISSIONS TOCOLLECT DATA AND ENABLE SHARINGEmail Collection 25
  • FRAMEWORK Awareness: Amplify what actually works on social media to engage fans. Engagement: Once with engaged users, you can collect emails to increase conversions. Conversion: Increasing social visits to the website, you increase sales. ROI 26
  • THE VALUE OF A FAN 2727
  • THE VALUE OF A FAN 2828
  • THE VALUE OF A FAN 2929
  • THE VALUE OF A FAN 3030
  • THE VALUE OF A FAN 3131
  • THE VALUE OF A FAN 3232
  • PLAN EXECUTION 33
  • AD BUDGET Audience Growth 50% (newsfeed stories) Engagement 30% (retargeting) Conversion 20% (contests and promotions) 34
  • “We’ve been using Blitz to strategically growour fan base. What we like most is theirmicro-targeting approach to drive the rightfans and engagement, especially viaSponsored Stories to amplify our content.Our click-through rates are as high as half apercent and our page engagement levels aresignificantly higher than our competitors.”- Tyler Durham, Digital Marketing Specialist, Texas Roadhouse 35
  • “What I like best about Blitz is that theyremove the black box approach to SEOand PPC. We have great visibility intoPPC management, and a similarly clearpath toward SEO improvement. It’s anapproach that a non-technical managerlike me can understand.”- Bill Flaherty, Executive Vice President, Quiznos 36
  • LOVED BY 37
  • THE MEDIA LOVES US TOO 38
  • Contact InfoPhone 888-811-2448Address 718 SW Alder St. Ste 200 Portland, OR 97205Website www.BlitzMetrics.comEmail dennis@blitzmetrics.comFacebook facebook.com/blitzmetrics 39