Innovation Trends / User Experience Forum

1. 23 Aprile 2015
UniCredit Tower
23 Aprile 2015
UniCredit Tower

2. INNOVATION TRENDS
Stefano Mizzella
CEO, LIFE Interaction

3. I N N O V AT I O N T R E N D S
2 0 0 4 - 2 0 1 5

4. 2004 / 2008 - Facebook & Twitter | Social Media

5. 2009 - Disruption of models Airbnb & Uber

6. 2010 - Mobile Explosion & App Madness

7. 2011 - IBM Watson

8. 2012 - 3D Printing Technology

9. 2013 - Makers & Artisans Explosion

10. 2014 - Crowdfunding & Sharing Economy

11. 2 0 1 5

12. W E A R A B L E

13. If the user is having a
problem, it’s our problem.
- Steve Jobs

14. I N T E R N E T O F T H I N G S

15. Simplicity is the ultimate
sophistication.
- Leonardo Da Vinci

16. i B E A C O N

17. To design an easy-to-use
interface, pay attention to
what users do, not what they
say.
- Jakob Nielsen

18. S M A R T H O M E

19. - Jakob Nielsen
A user interface is like a joke. If
you have to explain it, it’s not
that good.
- Martin LeBlanc

20. A U G M E N T E D E X P E R I E N C E

21. What makes people
passionate, pure and simple,
is great experiences. If they
have great experience with
your product or service,
they’re going to be
passionate about your brand.
- Jesse James Garrett

22. U X

23. S I M P L I C I T Y
F U N C T I O N A L I T Y
E M O T I O NU X

24. 23 Aprile 2015
UniCredit Tower
23 Aprile 2015
UniCredit Tower