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Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
Marketing Communication Plan - Spin Card
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Marketing Communication Plan - Spin Card

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  • Masalaha anak mudaOtomatis tercipta dan memabangu stong awareness image and experinece untuk menarik konsumenKenapa di CFD : CFD adalah salah satu tempat ngumpulnya anak muda urban yang cerdas, gaul dari berbagai universitas dan komunitas.selain itu juga banyak orang tua tapi fokus tetap, format talkshow biar bisa langsung tanya jawab dan proses conversationCreative performers ini menyenangkan dan menarik perhatinan sekaliBerkolaborasi dengan komunitas-komunitas bandung untuk perform di acara.Networking and strong relationship : komunitas memiliki jaringan yang kuatMutual understanding : membutuhkan media promosi untuk reputasi dan profitEntertainement : live painting, shuffle dance, freestyler, musi performing, capoeira, tari tradisional, firedance
  • BoothWall of FameFlyers & SamplesPersonal Selling : SPGPre-event ads : Radio & Social MediaShort Presentations & Fun Quiz
  • Transcript

    • 1. Spin Card(Speedy Instan) CardMarketing Communication Plan
    • 2. ProdukMerupakan kartu perdana yang berisi user name danpassword yang bisa digunakan untuk login aksesinternet broadband di Speedy Instan, Speedy Hotspot,maupun Indonesia Wifi (@wifi.id)
    • 3. Target Audience• Masyarakat kelas menengah bawah• Anak muda (pelajar)Who?• Mayoritas pengguna internet adalahanak muda• Pemakaian mudah dan tarif terjangkauWhy?
    • 4. Objectives• Menciptakan awareness kepada Spin Card.• Memperkenalkan produk spin card secara keseluruhan.• Memberikan content dalam bentuk event dengan tema yg dibutuhkananak muda.Edukasi• Penjualan produk Spin CardSales
    • 5. Design CommunicationBelow the lineEventEntertainmentCommunity Involvement
    • 6. The Invincible YouthAn infomal street talkshow from remarkable speaker at CFD to provoke youthto know and follow their dream, live their passion, make a creation, make animpact and be successfull at a young age Event
    • 7. Event DetailsObjectives:• Provoke the youth with a strong life value.• Create a strong awareness, image and experience to product.Concept:• Street talkshow with remarkable speaker (Ridwan Kamil)• MC (Dimasta & Fitrop)• Location at CFD Dago• Entertainment / Community Involvement: Partnership withBandung’s local creative community to make an unique performand branded them with Spin Card attributes (etc: t-shirt)
    • 8. Community Involvement• Capoeira• Klab Jazz• Street Painting• Freestyle Soccer• Shuffle Dance
    • 9. Others MediaAbove The LineBelow The LineFlyers (500 lbr) & Samples (30 kartu)Social Media (Twitter: @infobdg)Radio : Ardan, OzPhotooboothBoothPersonal Selling : SPG (3 orang)Short Presentations & Fun Quiz
    • 10. BudgetingEvent• Speakers: Rp5.000.000• 2 MC: Rp1.000.000• 5 Performers: 5.000.000• 3 SPG: Rp1.500.000
    • 11. Logistic• Place: Rp1.000.000• Sound: Rp1.000.000• Booth & Tent: Rp1.000.000• T-Shirt: Rp3.000.000• 30 Sample @5000 : Rp150.000,-Total Budget = Rp. 18.650.000,-

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