Social Media Marketing for Small Businesses

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Social Media Marketing for Small Businesses

  1. 1. for SMALL BUSINESS HYUNSOO LEE
  2. 2. WHAT IS ASMALL BUSINESS? SMALL BUSINESS
  3. 3. WHAT IS ASMALL BUSINESS?Privately ownedand operated,sometimes servesto a niche market
  4. 4. WHAT IS ASMALL BUSINESS?5 to 100employees
  5. 5. WHAT IS ASMALL BUSINESS?48.3% ofCanadianswork for smallbusinesses
  6. 6. WHAT IS ASMALL BUSINESS?1,138,761 smallbusinesses inCanada
  7. 7. TOP CHALLENGES FORSMALL BUSINESS
  8. 8. TOP CHALLENGES FORSMALL BUSINESSES Attracting new customers Making marketing investments go further Business referrals from Reaching more potential current consumers customers
  9. 9. KEY STATISTICS: > 61% of small business owners use social media for new customers > 69% of small businesses received customer recommendations through Facebook > 42% of small businesses receive sales leads through Facebook > 74% of customers make small local business searches through social media
  10. 10. SOCIAL MEDIA MARKETING FORSMALL BUSINESSES > Cost-Effective > Brand awareness increased > Various platforms available for use > One-on-One, direct conversations with customers > Easy referrals: For example, Facebook ‘Likes’ and ‘Shares’ > SEO plays a crucial part
  11. 11. SHOULD SMALL BUSINESSESUse social media?
  12. 12. BUT… Social Media Marketing differs for Small Businesses compared to Large Corporations
  13. 13. greatEXAMPLES
  14. 14. POOLSUPPLYWORLD
  15. 15. POOLSUPPLYWORLD
  16. 16. POOLSUPPLYWORLD
  17. 17. POOLSUPPLYWORLDAnalysis> User engagement enhanced with frequentupdates and a Facebook game> Encourages users to share their photos> Constant communication with potentialcustomers> Coupons and “Call-to-Action” strategies> Directs consumers to website
  18. 18. CHOCOLATE FOR BREAKFAST
  19. 19. CHOCOLATE FOR BREAKFAST
  20. 20. CHOCOLATE FOR BREAKFAST
  21. 21. CHOCOLATE FOR BREAKFASTAnalysis> 60%+ Facebook fans talking about“Chocolate for Breakfast”> Great user engagement with frequentupdates> Maintains constant communication> Content is relevant and encourages sharing> Directs potential customers to website
  22. 22. BADEXAMPLES
  23. 23. TOTTO RAMEN
  24. 24. TOTTO RAMEN
  25. 25. TOTTO RAMENAnalysis> Not updated since 2012> Poor user engagement> Irrelevant content posted> No communication with consumers whohave visited their store> Does not direct to website or other platforms
  26. 26. ORIO JEWELRY
  27. 27. ORIO JEWELRY
  28. 28. ORIO JEWELERYAnalysis> Rarely updated> Poor user engagement> Facebook ‘SHOP’ setting not activated> No communication with potential customers> Does not direct to website or other platformsfor interested customers to make purchases
  29. 29. KEYTAKEAWAYS > Content is KING > Be Professional > Understand your audience
  30. 30. SOCIAL MEDIA GUIDELINES FORSMALL BUSINESSES> Communicate your brand image and story> Encourage sharing of content> Choose social media platform(s) carefully> Engage, be relevant, and be consistent> Understand who and where your customers are> Have clear business and communication objectives> Measure your successes and failures> Use social media platform resources to the fullest
  31. 31. THANK YOU!DICUSSION/Q&A> What are some of the most successful smallbusiness social media marketing strategies?> What are some useful social media platformadvertising resources for small businesses?> How important is a small business’ website if theyare already thoroughly present on social mediaplatforms?> What are some of the metrics that smallbusinesses should use to measure their successesand/or failures?

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