Lessons Learned
Nick Park, AutoTrader.com
part 1
(MIS)adventures in
product management
(MIS)adventures in
product management
1: ThE value of project management
In which we realize that we can’t manage ourselves
as well as we thought
2: the value of design
In which a cliché turns out to be really true
3: The uninstallable app
In which we spend 8 hours at a client site and get nowhere
4: The disagreement on terms
In which you can’t see each other’s perspective
5: the reality distortion field
In which a product leader perceives the world a little
differently
part 2
How to win customers
and influence people
How to win customers
and influence people
6: the listener and the expert
In which you successfully master both
7: the avoidance of a deck
In which you respect the intelligence of your customer
8: THE INDUSTRY guru
In which the government says
“Oh! That’s what our regulation means!”
9: data, data, data
In which inflexible minds flex
10: Try, try and try again
In which an idea finally finds its time
Thank you!
Nick.Park@AutoTrader.com
Summer Startup Academy Session 4 with Nick Park from Autotrader.com
Summer Startup Academy Session 4 with Nick Park from Autotrader.com
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Summer Startup Academy Session 4 with Nick Park from Autotrader.com

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Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, Nick Park, director of product innovation at Autotrader.com, offered his top 10 pieces of advice on how to be a team player and a leader at the same time. Biggest takeaway: Ditch the powerpoints and find the common ground with your potential buyer.

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  • Google’s focus on building their own development tools to the same quality as external systems. Eat your own dog food
  • Transcript of "Summer Startup Academy Session 4 with Nick Park from Autotrader.com"

    1. 1. Lessons Learned Nick Park, AutoTrader.com
    2. 2. part 1 (MIS)adventures in product management (MIS)adventures in product management
    3. 3. 1: ThE value of project management In which we realize that we can’t manage ourselves as well as we thought
    4. 4. 2: the value of design In which a cliché turns out to be really true
    5. 5. 3: The uninstallable app In which we spend 8 hours at a client site and get nowhere
    6. 6. 4: The disagreement on terms In which you can’t see each other’s perspective
    7. 7. 5: the reality distortion field In which a product leader perceives the world a little differently
    8. 8. part 2 How to win customers and influence people How to win customers and influence people
    9. 9. 6: the listener and the expert In which you successfully master both
    10. 10. 7: the avoidance of a deck In which you respect the intelligence of your customer
    11. 11. 8: THE INDUSTRY guru In which the government says “Oh! That’s what our regulation means!”
    12. 12. 9: data, data, data In which inflexible minds flex
    13. 13. 10: Try, try and try again In which an idea finally finds its time
    14. 14. Thank you! Nick.Park@AutoTrader.com
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