Your SlideShare is downloading. ×
Ecommerce School: Joe Reger, Jr., Springbot
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ecommerce School: Joe Reger, Jr., Springbot


Published on

Joe Reger, Jr. (@joereger), Co-Founder and CTO at Springbot (@springbot), articulated to the attendees how Springbot helps ecommerce stores get unstuck using big data.

Joe Reger, Jr. (@joereger), Co-Founder and CTO at Springbot (@springbot), articulated to the attendees how Springbot helps ecommerce stores get unstuck using big data.

Published in: Education, Business
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • amazon, walmart, target… they have big budgets and data scientists
  • Transcript

    • 1. #ECommSchool@Hypepotamus
    • 2. Springbot helps ecommerce stores grow#ECommSchool@Hypepotamus
    • 3. we bring tools and techniques from big storesto small and medium stores#ECommSchool@Hypepotamus
    • 4. “I want to grow my store.”“Too ManyTools”Keeping up withthe explosion ofnew marketingchannelsneeded to drivemore traffic“SmarterMarketing”Leveragingdemographicand social datato increasesales“Where’s theROI?”Deciding whichmarketingactions willprovide thebest return oninvestment(ROI)#ECommSchool@Hypepotamus
    • 5. “I want to grow my store.”IntegrateChannelsTwitter, facebook, pinterest, email, retargeting, etc, etc, etc, etcPredictiveAnalyticsEvaluate possible marketing options and predict which willdrive the most revenue.RevenueAttributionTracking mechanisms unite a sale with the marketing that droveit and the person that made it.#ECommSchool@Hypepotamus
    • 6. $1M seed round, A round coming soon, 7 team members, 10 live customers, 30+ in funnel#ECommSchool@Hypepotamus
    • 7. so how’d we get here?#ECommSchool@Hypepotamus
    • 8. big data walkabout#ECommSchool@Hypepotamus
    • 9. dude, where’d we park our big data?#ECommSchool@Hypepotamus
    • 10. v1: ecommerce data appending#ECommSchool@Hypepotamus
    • 11. #ECommSchool@Hypepotamus
    • 12. day 1: cool, but…#ECommSchool@Hypepotamus
    • 13. by day 30 (1/3 through program): too many tools, smarter marketing, ROI#ECommSchool@Hypepotamus
    • 14. but we didn’t understand the core motivation#ECommSchool@Hypepotamus
    • 15. behavioral economist -> “oh this is classic decision paralysis”picture TBD#ECommSchool@Hypepotamus
    • 16. me -> “oh, so they have too manymarketing options”#ECommSchool@Hypepotamus
    • 17. behavioral economist -> “not exactly”#ECommSchool@Hypepotamus
    • 18. enter needing:toothbrush, jeansleave with:toothbrush, jeans, deodorant, some kid toy, apuffy jacket,mr coffee™, vcr, spongebob…#ECommSchool@Hypepotamus
    • 19. the all newnow with 100% less product differentiationenter needing:toothbrush, jeansleave with:confusion, frustration#ECommSchool@Hypepotamus
    • 20. #ECommSchool@Hypepotamus
    • 21. we found store owners taking marketing safaris, getting stuck#ECommSchool@Hypepotamus
    • 22. Springbot gets people unstuck#ECommSchool@Hypepotamus
    • 23. but we can’t ask people if they’re stuck, can we?#ECommSchool @Hypepotamus
    • 24. 150+ more customer discovery meetingsdifferentiatemarketingactionsexplain whywerecommendpredictrevenue, cost and ROIhave asimple userexperience#ECommSchool@Hypepotamus
    • 25. validation -> seed funding -> building -> selling -> growing#ECommSchool@Hypepotamus
    • 26. most amazing part is still seeing people liberatedwhen we tell them we’ll get them unstuck#ECommSchool@Hypepotamus
    • 27. #ECommSchool@Hypepotamus