Merrick Furst Explains Startup Engineering and Flashpoint GT

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Merrick Furst (@merrickfurst), Founder of FlashpointGT (@FlashpointGT) and distinguished Professor at Georgia Tech, gave the opening keynote at the June 4 Startup Day ATL and introduced the concept of Startup Engineering. FlashpointGT is built upon this concept, which makes keeping founders connected to reality the top priority.

Furst’s keynote set the stage for the entire day and explored what it takes to build a startup, the difficulties you will face along the way and advice for startup founders and future entrepreneurs. The process of from ideation to creation of a startup is difficult and opaque, but in this keynote, Merrick provides clear and concise advice to help aid budding startup engineers.

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Merrick Furst Explains Startup Engineering and Flashpoint GT

  1. 1. @MerrickFurst @FlashpointGTflashpoint.gatech.edu
  2. 2. How We Expect a Startup to Go
  3. 3. How Startups Actually Go… that’s a Different Movie
  4. 4. Flashpoint is about Connecting to Reality
  5. 5. Which Requires Connecting Founders to Reality
  6. 6. rational self interest
  7. 7. rational self interest
  8. 8. rational self interest
  9. 9. Startup EngineeringPrinciplesTouchstones to Ground TruthsEnabling Practices
  10. 10. You Can Rely on PeopleTo Do What They Cannot Not Do.
  11. 11. Figure WhatWhat You Can Avoid Doing&Don’t Do That
  12. 12. Try to Get Your Customers to Prove ThatThey Can Avoid Buying Your ProductWhen You FailCustomers are Buying Your Product
  13. 13. It is Possible toFigure out Demand… without having a Product …by Meticulously Mapping Customer Pain
  14. 14. The Job of Founderof Innovatorof Entrepreneur
  15. 15. is
  16. 16. To BecomeThat Thing in The WorldThat Enables CustomersTo BecomeCloser to Who They AreGiven Who They Are Required to Be
  17. 17. Flashpoint Founders PutStartup Engineering PrinciplesInto Practice
  18. 18. To BecomeThat Thing in The WorldThat Enables CustomersTo BecomeCloser to Who They AreGiven Who They Are Required to Be
  19. 19. ReducingAmbiguityUncertaintyInaccuracy
  20. 20. Zombie Myth
  21. 21. rational self interest
  22. 22. Startup EngineeringFind out who your customer isSee what your customer is required to beEnable them to close that gap.@MerrickFurst @FlashpointGT

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