Ecommerce School with Sosh Howell, AppedOn

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Ecommerce School with Sosh Howell, AppedOn

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Ecommerce School with Sosh Howell, AppedOn

  1. 1. @Hypepotam us #EcommerceScho ol
  2. 2. SOSH HOWELL Currently the CEO of AppedOn 10+ years experience with digital marketing SEO, SEM 1st page ranking for “email marketing” Email marketing Web Development (PHP, JAVA, Javascript, HTML, and so on) App Development sosh@appedon.com appedon.com @soshhowell @appedon @Hypepotam us #EcommerceScho ol
  3. 3. GRAT EASTERN SUN @Hypepotam us #EcommerceScho ol
  4. 4. FRENCH BROAD CHOCOLATES @Hypepotam us #EcommerceScho ol
  5. 5. LINDY FOCUS
  6. 6. CUSTOM CMS Completely custom Months of coding SEO Frienly Shopping Cart Blog/RSS FedEx/UPS/USPS Forum Referral Program @Hypepotam us #EcommerceScho ol
  7. 7. SALES DIP @Hypepotam us #EcommerceScho ol
  8. 8. SOLUTION: ITS NOT JUST ONE THING Find the big problems - Server configuration prevented Google from accessing the site SEO - product feeds - general optimization Optimize PPC Optimize checkout @Hypepotam us #EcommerceScho ol
  9. 9. THE OUTCOME Resulted in 501% YTD growth @Hypepotam us #EcommerceScho ol
  10. 10. PROBLEM: CHOCOLATE @Hypepotam us #EcommerceScho ol
  11. 11. SOLUTION: CUSTOM TRUFFLE BOX BUILDER @Hypepotam us #EcommerceScho ol
  12. 12. PROBLEM: SUCCESS @Hypepotam us #EcommerceScho ol
  13. 13. SOLUTION: REFRESH PENALTY Javascript API call to see if registration was open 10 second delay with a 2 second recheck (automated) 100 people in the first 2 seconds @Hypepotam us #EcommerceScho ol
  14. 14. OVERVIEW • Drill down on the problem • Try multiple solutions • Always try new ideas out sosh@appedon.com appedon.com @soshhowell @appedon The room at the Hype with carpet @Hypepotam us #EcommerceScho ol

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