We’re a web performance management company. We help our customers avoid their biggest fear – customers hitting this back buttonOnline retailers spend millions to get people to their sites through SEO, SEM, email marketing, you name it. The customers come to the site, and if they don’t see what they’re looking for immediately, they’re gone forever with one click of this button.One of the biggest factors that makes customers hit this button is slow and buggy websites. <story> How slow is too slow?
400 milliseconds. Less than half a second. That’s is literally a blink of an eyeAccording to a recent Google study: Websites that, on average, take longer than 400ms to load lose visitors to poor performance.This is why Google created Google Instant – Where your search comes back instantly as you’re typing it. They know the faster they can get your results back from you, the more you search and the more ads you click.Google’s site is lightning fast, but retailer websites are a different story…
The average retail website today takes over 7 seconds to load.Given our attention spans, that is a very long time. Millions of customers are lost each year due to poorly performing websites. The good news is, with the right tools, online retailers can make easy money by speeding up their websites. A LOT of money.
As a benchmark, online retailers’ sales go up 1% for every 10th of a second they shave off their load times.No SEO, SEM, marketing promotions, or site redesign needed. Just make the exact same site you already have load faster, and you make more money.With these numbers, you would think that by now, all websites would be lightning fast. But this is obviously not the case. This is because there have been some fundamental shifts over the past few years that change the way websites are built.
Today’s average retail webpage is built by using 80 files coming from about 20 different places, or domains. This is because of the Because of the recent advent of cloud services, with only a few clicks, marketers can now add additional features and widgets on their site with the click of a button. Each additional site
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First thing they did is used our tool to benchmark themselves against their competitors…
Then “they” …
Since 2010, we’ve built an amazing team, and we wouldn’t be here today without them.
First, I want to open it up and say that for our customers, who are ecommerce and online marketing directors, this button is the enemy. This button is what keeps them up at night.Online retailers spend millions to get people to their sites through SEO, SEM, email marketing, you name it. The customers come to the site, and if they don’t see what they’re looking for immediately, they’re gone forever with one click of this button.One of the biggest factors that makes customers hit this button is slow and buggy websites. How slow is too slow?
Web Performance Management
3. 400 ms
Attention Span of Web Users
4. Top 2000 Retail Sites
5. .1 s = 1%
Amazon Study on Page Load Times