Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners

1. MYDOUBLELIFE
BLH VENTURE
PARTNERS
ASHISH MISTRY | JULY 2013
@ashishmistry
#EcommerceSchool

2. BLH VENTURE PARTNERS

4. THEPOINT
Tell you how we’ve built great business with an engaged
audience using a little money and lots of creativity.

5. OURSTORY
4 year-old sub $5M global e-tailer with 6 employees.
Our customer is the hard-core gamer.
We’re made in the USA.
We live in Atlanta.

6. Born into industrial design. Raised by e-commerce.
IDEATION

7. HAILMARY
Prototypes and renderings for 11-months.

9. UNBOXING
WTF?

11. REVIEWS
Gamers will post product reviews if you send them FREE
product... AND they like it.

13. PROMOS
Gamers have talent.

15. PR
Spray and pray. BIG agency. In-house.

17. AFFILIATES
Our channel sales efforts consist of 19 year olds wearing
gym shorts and rolexes.

18. FACEBOOK
Hardcore gamers like cat videos.

20. YOUTUBE
191,000+ UGC videos

22. TWITTER
Slow and steady... 114,000+ followers

24. FREEKNATION
If you can’t beat them, start your own Country.

25. NATION
TM

26. TAKEAWAYS
You don’t have to have F500 resources to do all this.
Test quickly and often.
Be authentic.

27. QUESTIONS?
ashish@kontrolfreek.com
@