Your SlideShare is downloading. ×
Ecommerce School: Roger Lopez on Tips on Migrating Ecommerce Platform
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ecommerce School: Roger Lopez on Tips on Migrating Ecommerce Platform

1,159
views

Published on

"Beyond the Basics" by Roger Lopez of DoMyOwnPestControl.com …

"Beyond the Basics" by Roger Lopez of DoMyOwnPestControl.com

+Changing platforms
+Migration best practices
+Advanced analytics

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,159
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tips on Migrating Ecommerce Platform Instructor | Roger Lopez roger@lopezaguirre.com #ecommerceschool
  • 2. Tip 1 – Domain • Domain Ownership (WHOIS) • DNS Settings • Start Process early
  • 3. Tip 2 – Process Impact on Current Process • Shipping Vendors • Accounting Systems • Payment Processors • Confirm new place offers Reports & Systems. • Compatible with 3rd party vendors
  • 4. Tip 3 – SSL SSL ( Secured Socket Layer) • Must move to new server • If shared make sure new provider accepts it  • Not all certificates are compatible with all web  server software • Make sure current certificate will work • Don’t Leave till the last minute
  • 5. Tip 4 – Data Moving Data  • Site Migration can be midly challenging to ardous • Check how easy it is to import data  • New Platform should explain its Database  Structure and what imports it accepts  • Moving Product data should be straight forward • Order data can be more complex
  • 6. Tip 5 – SEO Avoid SEO Glitches • If you are getting major revenue from organic  traffic this should be a HUGE Priority  • Make sure you have the ability to name your own  link structure to match previous links • If link renaming is not possible 301 Permanent is  your only option.  • Check and Make sure either of these options are  available 
  • 7. Tip 6 – Email Keep Email Flowing • Email is critical during move • Have a way to check email in old server  • Temporary forward 48 hours to new server • Review accounts and aliases • Test every new email and form before going live
  • 8. Tip 7 – “Live” Date Determine Live Data • At least 48 hours before move schedule DNS  update within 300 seconds. 
  • 9. Tip 8 – Test First Test First • Run some Test Orders before making site live
  • 10. Tip 9 – Schedule Schedule Transfer • Recommend doing very early 1 AM • If you schedule TTL then it should be instant • ALERTS CUSTMOMERS THE WEEK BEFORE
  • 11. Tip 10 – Backup Keep old site for at least a month • Give your Self Time to Archive old files, Scripts, and  other vital information
  • 12. Bonus- Advanced GA DashBoards Mobile Ecommerce Dash‐ This Dashboard will give you ecommerce metrics for mobile traffic https://www.google.com/analytics/web/template?uid=8USYBWAaQ5eDjl_XaKeLmQ Sales Cockpit‐ This dashboard will focus on sales data‐ https://www.google.com/analytics/web/template?uid=CPJk2_KPTnGdDglEcdsv2g SEO Dashboard‐ this dashboard will give you Internal and external SEO KPIs https://www.google.com/analytics/web/template?uid=78FGy9YFTn6hYbrIvOjWsA Reports Landing Page Analysis – This report will be your new. go to report due to the not provided  https://www.google.com/analytics/web/template?uid=ok26ZT0BStyTYT‐Xkv6Esw Paid Search “Micro‐System” – This will allow you to see your paid marketing from 3 perspectives https://www.google.com/analytics/web/template?uid=8GzJxn1SQrWPsKkPjdb8ng Social Sharing https://www.google.com/analytics/web/template?uid=UP1mqa0‐SCaxy85obUw9VA
  • 13. Questions Contact Roger: roger@lopezaguirre.com Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com